The Asahi Group is in the midst of dynamic change as we implement our Medium-Term Management Plan 2012, the first step in our Long-Term Vision 2015, under which we are “striving to transform the bounty of nature into the kando (joy and satisfaction) of food and in so doing become a trusted company known for world-class quality.”

To realize our Long-Term Vision 2015 and the goals set for its first milestone, the Medium-Term Management Plan 2012, we have moved to a pure holding company structure with the establishment of Asahi Group Holdings, Ltd., on July 1.

The move to a pure holding company structure will enable our group operating companies, such as Asahi Breweries Ltd. and Asahi Soft Drinks Co., Ltd., to dedicate their energies and resources to formulating and implementing strategies for each of their businesses and to push forward with new growth strategies and profit structure reforms in our core domestic businesses. Meanwhile, the new holding company will focus on groupwide management strategies and appropriate resource allocation that promotes the creation of a new business portfolio including international business.

Although our business environment is undergoing drastic changes, we are confident that we will be able to raise groupwide enterprise value by clearly separating the roles of the holding company and group operating companies and by pursuing truly global group management.

Japan is now working to rebuild from a natural disaster of unprecedented scale. Especially in such trying times as these, the Asahi Group endeavors to be a source of cheer and good spirit for Japan and the world and to share greater levels of joy and satisfaction with our customers and with society as a whole.

We hope you will continue to support us in our efforts and to provide your invaluable guidance and feedback.

July 1, 2011
Naoki Izumiya, President and Representative Director
Asahi Group Holdings, Ltd.