TOP 2009 First-half Financial Results and Future Business Strategy Contents 2009 First-half Financial Results Future Business Strategy First-half Sales of Beer-type Beverages Sales Forecasts for Beer-type Beverages Beer Brand Strategy Happoshu and New Genre Brand Strategy Other Alcohol Category Results and Future Strategy Streamlining Marketing Costs Asahi Soft Drinks Busiiness Overview and Future Strategy Food and Healthcare Business Overview and Future Strategy Overseas Business Overview and Future Strategy Growth of Tingyi-Asahi-Itochu Beverages Holding Co. Ltd. Acquisition of Schweppes Australia Investment in Tsingtao Brewery Back Cover We will explain sales forecast for Beer-type beverages. While the industry as a whole managed to maintain overall sales volume in the first half of this year, it will prove much more difficult for second-half performance to match what was achieved last year, and we therefore estimate a decrease of 1-2% for 2009 as a whole. Our revised forecasts reflect our recognition that the shift to new genre products is progressing at a somewhat quicker pace than we had originally anticipated. We now expect to match last year's total sales of 181.5 million cases. Our downward revisions are essentially a reflection of first-half performance, as we plan to hit our second-half forecasts by launching a new product into the new genre category in September while working to steadily increase our shares of the beer and happoshu markets.