TOP 2009 First-half Financial Results and Future Business Strategy Contents 2009 First-half Financial Results Future Business Strategy First-half Sales of Beer-type Beverages Sales Forecasts for Beer-type Beverages Beer Brand Strategy Happoshu and New Genre Brand Strategy Other Alcohol Category Results and Future Strategy Streamlining Marketing Costs Asahi Soft Drinks Busiiness Overview and Future Strategy Food and Healthcare Business Overview and Future Strategy Overseas Business Overview and Future Strategy Growth of Tingyi-Asahi-Itochu Beverages Holding Co. Ltd. Acquisition of Schweppes Australia Investment in Tsingtao Brewery Back Cover We will discuss our beer brand strategies. In the first half of this year we sought to boost Asahi Super Dry's brand value by stressing the "challenges and responsibilities of being No.1 brand," and with the cooperation of local governments launched a project under which a portion of our sales proceeds will be donated to fund the protection and preservation of natural habitats and the environment in local communities. We believe that this campaign has already done much to improve consumers' perception of the Asahi Super Dry brand in addition to bolstering sales. Beer sales for the January-March quarter were hit by both the rapid shift into new genre products and a delayed reaction to last year's price hikes, but they appear to have regained momentum since the second quarter got under way. We will step up our efforts to bolster brand value to ensure that this trend continues, and even picks up pace, through the second half.