TOP 2009 First-half Financial Results and Future Business Strategy Contents 2009 First-half Financial Results Future Business Strategy First-half Sales of Beer-type Beverages Sales Forecasts for Beer-type Beverages Beer Brand Strategy Happoshu and New Genre Brand Strategy Other Alcohol Category Results and Future Strategy Streamlining Marketing Costs Asahi Soft Drinks Busiiness Overview and Future Strategy Food and Healthcare Business Overview and Future Strategy Overseas Business Overview and Future Strategy Growth of Tingyi-Asahi-Itochu Beverages Holding Co. Ltd. Acquisition of Schweppes Australia Investment in Tsingtao Brewery Back Cover Our strategies for the happoshu and new genre categories are tailored to specific customer needs and seek to establish the leading brand in each category as a matter of the utmost priority. While the high-growth new genre market's original appeal was products with a "refreshing flavor with a clean finish," we will endeavor to satisfy emergent demand for a more rich and satisfying flavor with the September 15 launch of our new product called Mugishibori. Our efforts to establish the leading brand presence in each category will be backed by our wealth of product development know-how as we seek to better meet diversifying customer needs and thereby provide a platform for steady growth throughout the beer-type beverages market as a whole.