TOP 2009 First-half Financial Results and Future Business Strategy Contents 2009 First-half Financial Results Future Business Strategy First-half Sales of Beer-type Beverages Sales Forecasts for Beer-type Beverages Beer Brand Strategy Happoshu and New Genre Brand Strategy Other Alcohol Category Results and Future Strategy Streamlining Marketing Costs Asahi Soft Drinks Busiiness Overview and Future Strategy Food and Healthcare Business Overview and Future Strategy Overseas Business Overview and Future Strategy Growth of Tingyi-Asahi-Itochu Beverages Holding Co. Ltd. Acquisition of Schweppes Australia Investment in Tsingtao Brewery Back Cover Our total sales of other alcoholic beverages have fallen as we undertake a review of our brand portfolios in each genre, with last year's shochu recall also continuing to have an impact. However, solid sales of our RTD-beverage Slat premixed cocktails and our Black Nikka Clear Blend whisky point to their potential as possible core brands of the future. We forecast a decline in sales revenue for 2009 as we retire a number of brands with a view to streamlining our advertising and promotional expenses, but we ultimately expect to see further improvements in profitability as we continue our efforts to foster core brands and boost efficiency.