TOP 2009 First-half Financial Results and Future Business Strategy Contents 2009 First-half Financial Results Future Business Strategy First-half Sales of Beer-type Beverages Sales Forecasts for Beer-type Beverages Beer Brand Strategy Happoshu and New Genre Brand Strategy Other Alcohol Category Results and Future Strategy Streamlining Marketing Costs Asahi Soft Drinks Busiiness Overview and Future Strategy Food and Healthcare Business Overview and Future Strategy Overseas Business Overview and Future Strategy Growth of Tingyi-Asahi-Itochu Beverages Holding Co. Ltd. Acquisition of Schweppes Australia Investment in Tsingtao Brewery Back Cover I would like to note that while advertising costs increased in the first half due to new product launches in the happoshu and new genre categories, our total spend remained on budget as the decline in sales of other alcoholic beverages was accompanied by a decline in variable costs. We expect to see a fierce battle for brand survival in the new genre category in the second half of this year as the economy struggles to emerge from recession. We plan to stick to our original 2009 budget as we endeavor to strengthen our brand investments with a view to maintaining-and hopefully increasing-our sales momentum heading into 2010. We intend to maintain a flexible stance with regard to our advertising investments as we continue to monitor sales performance, but our first priority is to promote our core and emerging brands with a view to deepening their market penetration.