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2009 First-half Financial Results and Future Business Strategy
Contents
2009 First-half Financial Results
Future Business Strategy
First-half Sales of Beer-type Beverages
Sales Forecasts for Beer-type Beverages
Beer Brand Strategy
Happoshu and New Genre Brand Strategy
Other Alcohol Category Results and Future Strategy
Streamlining Marketing Costs
Asahi Soft Drinks Busiiness Overview and Future Strategy
Food and Healthcare Business Overview and Future Strategy
Overseas Business Overview and Future Strategy
Growth of Tingyi-Asahi-Itochu Beverages Holding Co. Ltd.
Acquisition of Schweppes Australia
Investment in Tsingtao Brewery
Back Cover
Asahi Food and Healthcare and Wakodo both boosted their sales revenue thanks to solid contributions from their mainstay brands, and are also on track to beat their full-year profit targets despite up-front investments in advertising and sales promotion. Amano Jitsugyo, which we acquired last June, booked increased profit on higher sales revenue as it helped to streamline and enhance supply chain management throughout our entire group, thereby contributing to the overall growth of our food business. We will continue to exploit intra-group synergies in this business throughout second half with a view to achieving faster growth and improved profitability.