TOP 2009 First-half Financial Results and Future Business Strategy Contents 2009 First-half Financial Results Future Business Strategy First-half Sales of Beer-type Beverages Sales Forecasts for Beer-type Beverages Beer Brand Strategy Happoshu and New Genre Brand Strategy Other Alcohol Category Results and Future Strategy Streamlining Marketing Costs Asahi Soft Drinks Busiiness Overview and Future Strategy Food and Healthcare Business Overview and Future Strategy Overseas Business Overview and Future Strategy Growth of Tingyi-Asahi-Itochu Beverages Holding Co. Ltd. Acquisition of Schweppes Australia Investment in Tsingtao Brewery Back Cover I would like to explain briefly about our purchase of Schweppes Australia in April of this year, making it a wholly owned subsidiary. The acquisition cost us 1.176 billion Australian dollars, or around ¥77 billion at the prevailing exchange rate. This included some ¥48.7 billion in goodwill and intellectual property and other intangible fixed assets that are to be amortized over a 20-year period. Inclusion of Schweppes Australia within our scope of consolidation for the April-June quarter had a negative impact on our earnings performance due to it being a relatively quiet season in the Southern Hemisphere, but it is also necessary to make allowance for one-time costs associated with the acquisition, so we expect that the company will come very close to breaking even over the April-December period as a whole. Looking ahead to 2010 and beyond, we have sent five Asahi Breweries executives to Schweppes Australia and are currently working to nail down various details, but we believe that by leveraging our know-how to improve our new subsidiary's performance in the carbonated beverages sector, exploiting supply chain management efficiency gains, and rethinking sales strategies, we should soon be able to grow Schweppes Australia into a key pillar of our Overseas Business operations.