2011 - Dec. -
Jan. - Dec. | 2011 | 2010 | |
---|---|---|---|
'000 of cases | yoy change (%) | '000 of cases | |
Beer Domestic | 111,611 | -4.3 | 116,654 |
Happoshu (low-malt beer) Domestic | 16,641 | -11.2 | 18,748 |
New genre (Malt-based) Domestic | 39,387 | 7.0 | 36,815 |
Total | 167,640 | -2.7 | 172,217 |
Sales by brand (unit/'000 cases) |
2011 Sep. | 2011 Jan. - Sep. | ||||
---|---|---|---|---|---|---|
cases in 2011 | yoy change (%) | cases in 2010 | cases in 2011 | yoy change (%) | cases in 2010 | |
Super Dry | 13,750 | -3.8 | 14,300 | 108,500 | -3.7 | 112,650 |
Style Free | 1,160 | 0.9 | 1,150 | 12,030 | 5.1 | 11,450 |
Clear Asahi | 2,650 | 15.2 | 2,300 | 24,200 | 12.9 | 21,430 |
Asahi Off | 740 | 2.8 | 720 | 7,470 | 4.2 | 7,170 |
Ichibanmugi | 110 | ― | ― | 2,960 | ― | ― |
BLUE LABEL | 260 | ― | ― | 2,710 | ― | ― |
2011 - Nov. -
Nov. | 2011 Nov. | 2011 Jan. - Nov. |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | -3.0 | -5.0 |
Happoshu (low-malt beer) Domestic | -13.0 | -12.0 |
New genre (Malt-based) Domestic | 5.0 | 7.0 |
Total | -2.0 | -3.0 |
Sales by brand (unit/'000 cases) |
2011 Nov. | 2011 Jan. - Nov. | ||||
---|---|---|---|---|---|---|
cases in 2011 | yoy change (%) | cases in 2010 | cases in 2011 | yoy change (%) | cases in 2010 | |
Super Dry | 8,400 | -2.9 | 8,650 | 94,750 | -3.7 | 98,350 |
Style Free | 930 | -1.1 | 940 | 10,870 | 5.5 | 10,300 |
Clear Asahi | 1,920 | 9.7 | 1,750 | 21,550 | 12.7 | 19,130 |
Asahi Off | 580 | -4.9 | 610 | 6,730 | 4.3 | 6,450 |
Ichibanmugi | 100 | ― | ― | 2,850 | ― | ― |
BLUE LABEL | 280 | ― | ― | 2,450 | ― | ― |
2011 - Oct. -
Oct. | 2011 Oct. | 2011 Jan. - Oct. |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | -1.0 | -5.0 |
Happoshu (low-malt beer) Domestic | -14.0 | -11.0 |
New genre (Malt-based) Domestic | 18.0 | 7.0 |
Total | 1.0 | -3.0 |
Sales by brand (unit/'000 cases) |
2011 Oct. | 2011 Jan. - Oct. | ||||
---|---|---|---|---|---|---|
cases in 2011 | yoy change (%) | cases in 2010 | cases in 2011 | yoy change (%) | cases in 2010 | |
Super Dry | 8,050 | -1.2 | 8,150 | 86,350 | -3.7 | 89,700 |
Style Free | 950 | -2.1 | 970 | 9,940 | 6.2 | 9,360 |
Clear Asahi | 1,920 | 10.3 | 1,740 | 19,630 | 12.9 | 17,380 |
Asahi Off | 580 | -1.7 | 590 | 6,150 | 5.3 | 5,840 |
Ichibanmugi | 130 | ― | ― | 2,750 | ― | ― |
BLUE LABEL | 330 | ― | ― | 2,170 | ― | ― |
2011 - Sep. -
Jan. - Sep. | 2011 | 2010 | |
---|---|---|---|
'000 of cases | yoy change (%) | '000 of cases | |
Beer Domestic | 81,109 | -3.6 | 84,152 |
Happoshu (low-malt beer) Domestic | 12,722 | -8.7 | 13,933 |
New genre (Malt-based) Domestic | 29,772 | 9.2 | 27,259 |
Total | 123,603 | -1.4 | 125,344 |
Sales by brand (unit/'000 cases) |
2011 Sep. | 2011 Jan. - Sep. | ||||
---|---|---|---|---|---|---|
cases in 2011 | yoy change (%) | cases in 2010 | cases in 2011 | yoy change (%) | cases in 2010 | |
Super Dry | 8,300 | -7.3 | 8,950 | 78,300 | -4.0 | 81,550 |
Style Free | 1,040 | -1.0 | 1,050 | 8,990 | 7.2 | 8,390 |
Clear Asahi | 2,170 | 17.3 | 1,850 | 17,710 | 13.2 | 15,640 |
Asahi Off | 690 | 6.2 | 650 | 5,570 | 6.1 | 5,250 |
Ichibanmugi | 150 | ― | ― | 2,620 | ― | ― |
BLUE LABEL | 380 | ― | ― | 1,840 | ― | ― |
2011 - Aug. -
Aug. | 2011 Aug. | 2011 Jan. - Aug. |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | -2.0 | -5.0 |
Happoshu (low-malt beer) Domestic | -16.0 | -11.0 |
New genre (Malt-based) Domestic | 11.0 | 7.0 |
Total | -1.0 | -3.0 |
Sales by brand (unit/'000 cases) |
2011 Aug. | 2011 Jan. - Aug. | ||||
---|---|---|---|---|---|---|
cases in 2011 | yoy change (%) | cases in 2010 | cases in 2011 | yoy change (%) | cases in 2010 | |
Super Dry | 11,350 | -2.2 | 11,600 | 70,000 | -3.6 | 72,600 |
Style Free | 1,000 | -2.9 | 1,030 | 7,950 | 8.3 | 7,340 |
Clear Asahi | 2,060 | 4.6 | 1,970 | 15,540 | 12.7 | 13,790 |
Asahi Off | 680 | 6.3 | 640 | 4,880 | 6.1 | 4,600 |
Ichibanmugi | 180 | ― | ― | 2,470 | ― | ― |
BLUE LABEL | 460 | ― | ― | 1,460 | ― | ― |
2011 - Jul. -
Jul | 2011 Jul | 2011 Jan. - Jul |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | -2.0 | -5.0 |
Happoshu (low-malt beer) Domestic | -5.0 | -10.0 |
New genre (Malt-based) Domestic | 27.0 | 7.0 |
Total | 3.0 | -3.0 |
Sales by brand (unit/'000 cases) |
2011 Jul | 2011 Jan. - Jul | ||||
---|---|---|---|---|---|---|
cases in 2011 | yoy change (%) | cases in 2010 | cases in 2011 | yoy change (%) | cases in 2010 | |
Super Dry | 12,950 | 0.0 | 12,950 | 58,650 | -3.9 | 61,000 |
Style Free | 1,210 | 10.0 | 1,100 | 6,950 | 10.1 | 6,310 |
Clear Asahi | 2,520 | 18.9 | 2,120 | 13,480 | 14.0 | 11,820 |
Asahi Off | 730 | 2.8 | 710 | 4,200 | 6.1 | 3,960 |
Ichibanmugi | 250 | ― | ― | 2,290 | ― | ― |
BLUE LABEL | 920 | ― | ― | 1,000 | ― | ― |
2011 - Jun. -
Jan. - Jun. | 2011 | 2010 | |
---|---|---|---|
'000 of cases | yoy change (%) | '000 of cases | |
Beer Domestic | 48,629 | -3.8 | 50,574 |
Happoshu (low-malt beer) Domestic | 8,320 | -8.0 | 9,045 |
New genre (Malt-based) Domestic | 18,722 | 8.0 | 17,332 |
Total | 75,671 | -1.7 | 76,951 |
Sales by brand (unit/'000 cases) |
2011 Jun. | 2011 Jan. - Jun. | ||||
---|---|---|---|---|---|---|
cases in 2011 | yoy change (%) | cases in 2010 | cases in 2011 | yoy change (%) | cases in 2010 | |
Super Dry | 9,800 | -10.9 | 11,000 | 45,700 | -4.9 | 48,050 |
Style Free | 1,240 | 11.7 | 1,110 | 5,740 | 10.2 | 5,210 |
Clear Asahi | 2,250 | -2.6 | 2,310 | 10,960 | 13.0 | 9,700 |
Asahi Off | 790 | 9.7 | 720 | 3,470 | 6.8 | 3,250 |
Ichibanmugi | 320 | ― | ― | 2,040 | ― | ― |
2011 - May. -
May | 2011 May | 2011 Jan. - May |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | -13.0 | -4.0 |
Happoshu (low-malt beer) Domestic | -2.0 | -11.0 |
New genre (Malt-based) Domestic | 0.0 | 5.0 |
Total | -9.0 | -3.0 |
Sales by brand (unit/'000 cases) |
2011 May | 2011 Jan. - May | ||||
---|---|---|---|---|---|---|
cases in 2011 | yoy change (%) | cases in 2010 | cases in 2011 | yoy change (%) | cases in 2010 | |
Super Dry | 7,300 | -12.0 | 8,300 | 35,900 | -3.1 | 37,050 |
Style Free | 1,180 | 28.3 | 920 | 4,500 | 9.8 | 4,100 |
Clear Asahi | 2,070 | 21.1 | 1,710 | 8,710 | 17.9 | 7,390 |
Asahi Off | 660 | 10.0 | 600 | 2,680 | 5.9 | 2,530 |
Ichibanmugi | 310 | ― | ― | 1,720 | ― | ― |
2011 - Apr. -
Apr. | 2011 Apr. | 2011 Jan. - Apr. |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | 0.0 | -1.0 |
Happoshu (low-malt beer) Domestic | -13.0 | -13.0 |
New genre (Malt-based) Domestic | 4.0 | 6.0 |
Total | 0.0 | -1.0 |
Sales by brand (unit/'000 cases) |
2011 Apr. | 2011 Jan. - Apr. | ||||
---|---|---|---|---|---|---|
cases in 2011 | yoy change (%) | cases in 2010 | cases in 2011 | yoy change (%) | cases in 2010 | |
Super Dry | 9,600 | 1.6 | 9,450 | 28,600 | -0.5 | 28,750 |
Style Free | 1,000 | 9.9 | 910 | 3,320 | 4.4 | 3,180 |
Clear Asahi | 2,200 | 23.6 | 1,780 | 6,640 | 16.9 | 5,680 |
Asahi Off | 610 | 0.0 | 610 | 2,020 | 4.7 | 1,930 |
Ichibanmugi | 400 | ― | ― | 1,410 | ― | ― |
2011 - Mar. -
Jan. - Mar. | 2011 | 2010 | |
---|---|---|---|
'000 of cases | yoy change (%) | '000 of cases | |
Beer Domestic | 20,996 | 6.1 | 19,780 |
Happoshu (low-malt beer) Domestic | 3,837 | -1.6 | 3,901 |
New genre (Malt-based) Domestic | 8,351 | 20.8 | 6,911 |
Total | 33,185 | 8.5 | 30,592 |
Sales by brand (unit/'000 cases) |
2011 Mar. | 2011 Jan. - Mar. | ||||
---|---|---|---|---|---|---|
cases in 2011 | yoy change (%) | cases in 2010 | cases in 2011 | yoy change (%) | cases in 2010 | |
Super Dry | 8,000 | -5.3 | 8,450 | 19,000 | -1.6 | 19,300 |
Style Free | 910 | 0.0 | 910 | 2,320 | 2.2 | 2,270 |
Clear Asahi | 1,940 | 19.0 | 1,630 | 4,440 | 13.8 | 3,900 |
Asahi Off | 550 | -8.3 | 600 | 1,410 | 6.8 | 1,320 |
Ichibanmugi | 450 | ― | ― | 1,010 | ― | ― |
2011 - Feb. -
Feb. | 2011 Feb. | 2011 Jan. - Feb. |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | 0.0 | 1.0 |
Happoshu (low-malt beer) Domestic | -15.0 | -12.0 |
New genre (Malt-based) Domestic | 33.0 | 21.0 |
Total | 5.0 | 3.0 |
Sales by brand (unit/'000 cases) |
2011 Feb. | 2011 Jan. - Feb. | ||||
---|---|---|---|---|---|---|
cases in 2011 | yoy change (%) | cases in 2010 | cases in 2011 | yoy change (%) | cases in 2010 | |
Super Dry | 6,250 | 0.0 | 6,250 | 11,000 | 1.4 | 10,850 |
Style Free | 810 | 0.0 | 810 | 1,410 | 3.7 | 1,360 |
Clear Asahi | 1,570 | 15.4 | 1,360 | 2,500 | 10.1 | 2,270 |
Asahi Off | 520 | 13.0 | 460 | 860 | 19.4 | 720 |
Ichibanmugi | 560 | ― | ― | 560 | ― | ― |
2011 - Jan. -
Jan. | 2011 Jan. | 2011 Jan. - Jan. |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | 2.0 | 2.0 |
Happoshu (low-malt beer) Domestic | -7.0 | -7.0 |
New genre (Malt-based) Domestic | 2.0 | 2.0 |
Total | 1.0 | 1.0 |
Sales by brand (unit/'000 cases) |
2011 Jan. | 2011 Jan. - Jan. | ||||
---|---|---|---|---|---|---|
cases in 2011 | yoy change (%) | cases in 2010 | cases in 2011 | yoy change (%) | cases in 2010 | |
Super Dry | 4,750 | 3.3 | 4,600 | 4,750 | 3.3 | 4,600 |
Style Free | 600 | 9.1 | 550 | 600 | 9.1 | 550 |
Clear Asahi | 930 | 2.2 | 910 | 930 | 2.2 | 910 |
Asahi Off | 340 | 30.8 | 260 | 340 | 30.8 | 260 |
Ichibanmugi | will be launched on March 1,2011 | will be launched on March 1,2011 |