In order to expand market share, Asahi Soft Drinks Co., Ltd, our core company in the soft drinks business, focuses on further strengthening Mitsuya Cider and WONDA mainstay brands and developing long-seller brands such as Bireley's, Wilkinson, Mt. Rokko Mineral Water, Rokujo Mugi-cha and new brands that will lead to next growth stage, such as TeaO and Shokuji no Abura. In the chilled beverages business, LB Co., Ltd., our company responsible for the chilled beverages business, was created on January 1st, 2011, from the integration of its Tokyo and Nagoya operations. LB Co., Ltd., aims to build a growth strategy and improve profitability like never before.
* Some of the products shown on this websites are sold only in Japan.
Asahi Soft Drinks Co., Ltd. has a wide range of coffee product calles by WONDA. In oreder to meet customer's demands, low-suger and zero-suger WONDA products were launched.
The discovery of natural mineral water by the English chemist William Gowland in 1881 is the origin of Mitsuya Cider. Dependable, Safe, and Natural are Mitsuya Cider's brand promises, offering "transparent value" and new delicious taste that only Mitsuya Cider can provide.
Asahi Soft Drinks Co., Ltd. has a wide range of lineup of tea - based drinks. The core brand, JU ROKU CHA (a blend of 16 different teas) launched in 1993 is one of the leading brands among >the blended tea category.
Asahi Soft Drinks Co., Ltd. offers Mt. Fuji's vanadium natural bottled water launchs in 1993 and ROKKO NO OISHII MIZU, which uses water from Rokko Mountain near Kobe.
Bireley’s Orange is made using only Valencia oranges grown exclusively for Bireley’s on a designated plantation. Its distinct new taste is a product of a relentless pursuit of the optimum balance between a strong, sweet taste and a refreshing aftertaste.
We position Calpis Co., Ltd. as the core company for our lactic acid drink business.
We have positioned LB,LTD. as the core operating units for our chilled-beverage business,and will further solidify their presence in the market.