In order to expand market share, Asahi Soft Drinks Co., Ltd focuses on further strengthening mainstay brands such as Mitsuya Cider and WONDA, and long-seller brands such as Calpis®, Bireley's, Wilkinson, Mt. Rokko Mineral Water, Rokujo Mugi-cha, as well as developing new brands that will lead to next growth stage. In the chilled drinks business, LB Co., Ltd., was established on January 1st, 2011 and is responsible for the chilled drinks business.
* Some of the products shown on this websites are sold only in Japan.
Asahi Soft Drinks Co., Ltd. has a wide range of coffee product called WONDA. In oreder to meet customer's demands, low-suger and zero-suger WONDA products were launched.
The discovery of natural mineral water by the English chemist William Gowland in 1881 is the origin of Mitsuya Cider. Dependable, Safe, and Natural are Mitsuya Cider's brand promises, offering "transparent value" and new delicious taste that only Mitsuya Cider can provide.
Asahi Soft Drinks Co., Ltd. has a wide range of lineup of tea - based drinks. The core brand, JU ROKU CHA (a blend of 16 different teas) launched in 1993 is one of the leading brands among the blended tea category.
Asahi Soft Drinks Co., Ltd. offers Mt. Fuji's vanadium natural bottled water launchs in 1993 and ROKKO NO OISHII MIZU, which uses water from Rokko Mountain near Kobe.
Bireley’s Orange is made using only Valencia oranges grown exclusively for Bireley’s on a designated plantation. Its distinct new taste is a product of a relentless pursuit of the optimum balance between a strong, sweet taste and a refreshing aftertaste.
CALPIS®, the first lactic acid drink in Japan, was born in 1919. CALPIS® is made by removing fat from fresh milk, and fermenting it with CALPIS Starter (aggregation of microorganisms such as lactobacilli and yeast) for sufficient time. The CALPIS Starter has been inherited and used for over 90 years. The unique flavor and taste of CALPIS® is loved by many customers.
LB, Ltd. has a wide range of lineup of chilled drinks, and health functional drinks such as Green tea, and Black vinegar drink.