WHO WE ARE

Share the impressive moments

Asahi Group Holdings is a global beer, spirits, soft drinks and food company that continues to create new values in order to share impressive moments with people around the world.

For over 130 years, the Asahi Group has continued to meet various challenges, aiming to be a corporate group that is trusted around the world through the “kando”* of food (deliciousness, joys and innovation). The Asahi Group sold the first canned beer in Japan and developed the world’s first outdoor brewing and lagering tanks. No. 1 in beer market share in Japan, led by our flagship brand Asahi Super Dry.

Through meeting these challenges, the Asahi Group has expanded to become a global manufacturer of beverages and foods that sustain the lives of people worldwide, with a comprehensive range of products that includes soft drinks, baby foods, and health foods.

Doing business in more than 100 countries and regions worldwide—all devoted to gaining the trust of consumers worldwide through the “kando”* of food (deliciousness, joys and innovation). The Asahi Group is committed to continue working to create new value.

* “Kando” is an emotion experienced in various ways. It can be an extreme satisfaction, an extraordinary feeling beyond one’s expectations, and/or a sensitively touching and moving sensation.

Corporate Philosophy

The Asahi Group is devoted to the pursuit of customer satisfaction by delivering the highest quality and acting with the utmost integrity, to contribute to people’s health and social enrichment worldwide.

Brand Statement

Aiming to become a corporate group that is trusted around the world through the “kando” of food (deliciousness, joys and innovation).