Corporate Brand

Corporate Brand

The Asahi Group strives to strengthen our corporate brand by widening the recognition of our management philosophy, which serves as the foundation for all corporate activities undertaken by the Asahi Group, and by pursuing specific activities aimed at practicing this philosophy.

Asahi Group Vision System

Corporate Philosophy

The Asahi Group aims to satisfy its customers with the highest levels of quality and integrity, while contributing to the promotion of healthy living and the enrichment of society worldwide.

Corporate Brand Statement

Corporate Philosophy

The Asahi Group aims to satisfy its customers with the highest levels of quality and integrity, while contributing to the promotion of healthy living and the enrichment of society worldwide.

Corporate Brand Statement

Always creating new value moves people’s hearts and forms a strong bond. Always imagining a fresh tomorrow moves people’s hearts and helps them shine. Sharing these emotional experiences with as many people as possible — this is the mission of the Asahi Group. *“Kando” is an emotion experienced in various ways. It can be an extreme satisfaction, an extraordinary feeling beyond one’s expectations, and/or a sensitively touching and moving sensation.

Overview of the Long-Term Vision

Striving to be a corporate group trusted around the world through the Kando of food (deliciousness, happiness and innovation)

Seek “sustained corporate value enhancement” by pursuing satisfaction for all stakeholders.

Long-Term Vision

Overview of Medium-Term Management Policy

Further development of management to enhance corporate value in order to achieve sustained growth

< Key Priorities >

  1. Strengthening of earning power by positioning the domestic profit base as the cornerstone of earnings and the overseas business as a growth engine
  2. Asset and capital efficiency improvement that takes into consideration capital cost
  3. Reinforcement of ESG (environment, social, and governance) initiatives to increase sustainability

Medium-Term Management Policy