Long history of corporate culture that cultivates innovation
The Asahi Group has been setting itself new challenges ever since day one. The first such challenge was to develop an authentic Japanese beer. This was followed by the launch of Japan’s first canned beer and the expansion of the Group’s soft drinks brands. Even after the launch of Asahi Super Dry, which drastically boosted the Company’s market share, the Asahi Group continued to strive, working on various innovations throughout the entire value chain process ranging from R&D to sales. Furthermore, as the domestic beer market matured during the latter half of the 1990s, the Company broadened its business portfolio through the promotion of M&As including overseas business expansion. Based on the Asahi Group’s long fostered corporate culture of taking on the challenge of innovation, the Company will continue to take on new challenges towards the establishment of a new foundation for future growth.
the domestic beer market matured during the latter half of the 1990s, the Company broadened its business portfolio through the promotion of M&As including overseas business expansion. Based on the Asahi Group’s long fostered corporate culture of taking on the challenge of innovation, the Company will continue to take on new challenges towards the establishment of a new foundation for future growth.
Establishment and the birth of Asahi Beer
Osaka Beer Brewing Company established by Komakichi Torii, with the goal of producing an authentic Japanese beer.
Osaka Beer brings latest brewing technology from major beer producer in Germany and seeks to develop its own technicians, with the goal of brewing an authentic and distinct Japanese beer to suit Japanese tastes.
Suita-Mura Brewery completed
Asahi Beer launched
"Asahi" (rising sun) was named with the pride of a beer from the land of the rising sun, symbolizing promise and growth as the morning sun rises.
Asahi Beer is an instant bestseller, with demand outstripping supply.
Nishiki Beer (Bayern-style beer) launched
Asahi Beer wins gold medal at 1900 Paris Expo
Receives numerous accolades and awards in Japan and abroad
Asahi Draft Beer in bottles launched
Dai Nippon Breweries, Co., Ltd. launched through merger of Osaka Breweries, Ltd., Japan Beer Brewery, Ltd. and Sapporo Beer Co., Ltd. (President: Kyohei Magoshi)
Mitsuya Brand "HIRANO CHMPANGE CIDER″ launched by the Imperial Mineral Water Co., Ltd.
Citron launched, marking entry into soft drinks market
Ebios, tablets containing nutrients from pure brewer's yeast, launched
Acquisition of Nippon Beer and Mineral Water company, maker of Mitsuya Champagne Cider (now Mitsuya Cider)
From Osaka Beer to Asahi Beer. Further expanding to become a comprehensive beverages brand.
Asahi Breweries, Ltd. established
Asahi Breweries created through the breakup of Dai Nippon Breweries under Japanese post-war economic reforms for decentralization, as part of a push by the occupation government to encourage economic democratization. (President: Tamesaburo Yamamoto)
Established agreements to launch new beverage brands in Japan
Bireley's Orange by General Foods and Wilkinson Tansan by Wilkinson
Acquired stake in Nikka Whisky Distilling Co., Ltd. (President: Masataka Taketsuru)
Asahi Cider launched
Asahi Beer (Asahi Gold) launched Label design: Raymond Loewy
Asahi Gold launched. First canned beer in Japan.
New ideas and innovations for beer containers
(from steiny mini bottles to pull-tab cans and aluminum cans).
Asahi Steiny mini bottled beer launched
(Hokkaido Asahi Breweries established).
Convenient pull tab can launched
Black Nikka launched by Nikka Whisky
(President: Masayoshi Nakajima)
Asahi Beer Honnama launched nationwide
Japan’s first aluminum canned beer
(President: Yoshitaka Takahashi)
(President: Naomatsu Enmei)
Start of Reforms
Bireley's trademark rights acquired
Business partnership with
Asahi Kasei Corporation established
Collaborative business agreement with German brewery Lowenbrau established
Brewing of Lowenbrau beers launched under license
(President: Tsutomu Murai)
Collaborative business agreement with Lindeman of Australia established
(Pripps sports beverage jointly launched with Asahi Kasei)
Wilkinson trademark rights acquired
(Mitsuya Coffee launched)
Corporate Identity launched
Corporate mark redesigned
(Asahi Draft Beer launched, promising full-bodied, crisp taste)
(President: Hirotaro Higuchi)
Asahi Super Dry launched
Japan's first dry draft beer with a crisp and refreshing taste (not bitter or heavy)
Revolutionizes the beer industry in Japan, selling a massive 200,000 cases bottles in the first two weeks alone
(Acquisition of Koshu Winery)
(Expansion into Japanese domestic wine industry)
Collaborative business agreement with Bass Brewing,Ltd. of the UK established for importing and sales
(Active development of new beverages)
Skyrocketing sales of Asahi Super Dry leads to shortages of some products
Sets off "dry beer wars" in Japan
Asahi Beer commemorates 100 years in business
Company name changed to Asahi Breweries, Ltd.
New headquarters (Asahi Azumabashi Building) completed
Adjacent beer hall designed by architect Philippe Stark.
The distinctive Flamme d'Or (Golden Flame) adorning the rooftop symbolizes the burning heart of Asahi Breweries leaping toward a new era.
44 meters long and weighing 360 tons
Asahi Super Dry surpasses 100 million cases sold in just three years
Asahi Beer Soft Drinks Co., Ltd. (now Asahi Soft Drinks Co., Ltd.) established
Developing international markets and claiming the top share in the Japanese beer market.
Asahi Beer Food, Ltd. (now Asahi Group Foods, Ltd.) established
Regional beers launched (President: Yuzo Seto)
Sumidagawa Brewing craft brewery established
Expansion into Chinese market
Acquired stake in Chinese breweries; brewing and sales of Asahi brand beers in China launched
Business partnership established with Miller Brewing Company of the US
Import and sales of Miller Special launched
First Tokyo-based craft beer launched
(Company name changed from Asahi Beer Soft Drinks Co., Ltd. to Asahi Soft Drinks Co., Ltd.)
Export sales of Asahi Super Dry in the UK launched
Asahi Super Dry launched in 12 European countries
Asahi Beer reclaims top share of Japanese market after 45-year interval
Brewing of Asahi brand beer expanded to five breweries in China
(President: Shigeo Fukuchi)
Expansion into happoshu (low-malt beer) market
Asahi Honnama low-malt beer launched
Asahi Beer claims top share of Japanese beer and low-malt beer markets
Nikka Whisky becomes wholly-owned subsidiary
Further expansion into comprehensive alcohol beverages company, acquired Daigorou, Kanoka and Cocktail Partner shochu brands and Sainte Neige wine brand
Business alliance with Orion Beer Co., Ltd. established
Acquired alcohol beverages business of Kyowa Hakko Kogyo Co., Ltd. and Asahi Kasei Corporation
(President: Kouichi Ikeda)
Expanding into foods to become a comprehensive beverages and food brand under the Asahi Group.
Asahi Food & Healthcare Co., Ltd. established
Beverages company jointly established with Tingyi (Cayman Islands) Holding Corporation, the largest Chinese packaged food and beverage company
Expansion into new beer categories
Asahi Shinnama beer launched (new beer category)
Acquired stake in LB Co., Ltd., producer of chilled beverages
Acquired stake in Wakodo Co., Ltd, Japan's largest baby food company
(President: Hitoshi Ogita)
Asahi formed a business and capital alliance with Kagome Co., Ltd.
Asahi acquired the stock of a leading freeze-dried food company, Amano Jitsugyo Co., Ltd.
Enhancing our international business development to establish a new platform for growth.
Acquired stake in Tsingtao Brewery Company Limited, China's second largest brewery
Acquired Schweppes Australia, second largest beverages company in Australia
Agreement established to acquire P&N Beverages Australia Pty Ltd.
Changed to pure holding business structure under Asahi Group Holdings, Ltd.
Acquired stake in a major New Zealand alcohol beverages company, Flavoured Beverages Groups Holdings Limited
Acquired New Zealand beverages company Charlie's Group Limited
Acquired Malaysian beverages company Permanis Sdn Bhd (now as Etika Beverages Sdn Bhd)
(President: Naoki Izumiya)
Asahi Dry Zero beer-taste drink launched
Acquired stake in Mountain H2O Pty Ltd.
Established joint ventures for soft drinks with PT Indfood CBP Sukses Makmur Tbk, Indonesia's largest food company
Acquired stake in Calpis Co., Ltd.
Established a joint venture with Osotspa Co., Ltd. to manufacture and distribute Calpis brand beverages in Thailand.
Acquired a bottler for the PepsiCo group in Indonesia, PT Pepsi-Cola Indobeverages
Major launch of Asahi Super Dry - Dry Premium beer
Agreement established to acquire stake in Southeast Asia dairy business from Malaysian food company Etika International Holdings Limited
Acquired stake in leading Japanese wine seller Enoteca Co., Ltd.
Soft drinks (refrigerated) businesses consolidated under Asahi Soft Drinks Co. Ltd.
Three food companies, Asahi Food & Healthcare, Wakodo and Amano Foods, consolidated under Asahi Group Foods, Ltd.
Acquired SAB Miller plc's beer business in Europe, including Birra Peroni S.r.l. in Italy, Koninklijke Grolsch N.V. in Netherlands, and Miller Brands (UK) Limited and Meantime Brewing Company Limited in the United Kingdom.
Our History in Video
History of Asahi Breweries' 120 years（7min 54sec）