A corporate group that shares its inspiration

Asahi Group Holdings aims for sustainable improvement of corporate value by delivering on our great taste promise and bringing more fun to people’s life.

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CEO Message

Enhancing Value Creation Management
Based on the New Group Philosophy

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Asahi Group aims to be a value creator globally and locally,
growing with high-added-value brands.

The Challenge of Asahi

Asahi’s spirit that underpins the Asahi Group is having a challenger mind-set. Until now, we have created a variety of products, and opened up a new era by taking on diverse challenges. This spirit will remain intact going forward. With the challenging spirit, the entire Asahi Group will open up future possibilities, and create lots of “kando”, or excitements and emotional experiences.

Asahi Group’s History

Long history of corporate culture that cultivates innovation

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Asahi Group
Research & Development Center

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We aim at corporate value enhancement by promoting ESG
initiatives through our business activities