Alcohol Beverages

Alcohol Beverages Business

Led by Asahi Super Dry, the Alcohol Beverages Business is the leading business segment for Asahi Group Holdings as a comprehensive beverages company.

Asahi Group Holdings offers a diverse range of products including imported beers, non-alcohol beer taste beverages, wines, mixed shochu, whiskey, and spirits, leveraging portfolio strengths across each segment to satisfy consumers with products of the highest level of quality and integrity.

Transition of Alcohol Beverage Business (Revenue)

*We reconstructed the business category on January 1, 2018. We reflect the impact related to the issues described as below to the figures in 2017.
Lotte Asahi and Asahi Beer U.S.A, both of which were previously in Other/elimination in segment in Alcohol Beverages Business were transferred to Other/elimination in segment in Overseas Business.

Core Brands

Beer share in Japan

Note:Case equivalent to 20 large bottles (633 ml size);based on Asahi Breweries’ annual taxed shipment volume of beer in 2018

Non-alcohol Beer Taste Beverages

Source: SRI survey by INTAGE, non-alcohol beer taste beverages market, November 2017 - October 2018 (cumulative amount sold), in seven sales channels (supermarkets, convenience stores, liquor discount stores, liquor stores, wholesale liquor stores, drugstores, home centers)

*Asahi Dry Zero contains Dietary Fiber, Soy Peptide, Hop, Flavors, Acidifier, Caramel Color,  Antioxidant (Vitamin C), and Sweetener (Acesulfame Potassium)

import wines

Source: SRI survey by INTAGE, import wine market, November 2017 - October 2018 (cumulative amount sold), in seven sales channels (supermarkets, convenience stores, liquor discount stores, liquor stores, wholesale liquor stores, drugstores, home centers)

Ko Otsu Mixed Shochu

Source: SRI survey by INTAGE, mixed shochu market, November 2017 - October 2018 (cu.mulative amount sold), in three sales channels (nationwide supermarket chains, convenience stores, liquor discount stores)

Whisky

Alcohol Beverages Companies

The Challenge of Asahi

The “Asahi spirit” that underlies The Asahi Group is to “challenge.”Until now, we have created all sorts of products, and opened up a new era by taking on various challenges. This spirit will remain intact going forward.With the challenging spirit, the entire The Asahi Group will open up future possibilities, and create lots of “kando”, or excitements and emotional experiences.