Overseas Business

Asahi Group Holdings aims to satisfy its customers and shareholders by growing the profitability of its core brands on a global scale, as well as investing in high potential local and regional brands in markets around the world.

In 2016, Asahi Group Holdings acquired “Peroni” in Italy and “Grolsch” in the Netherlands, both are brands with a long history, as well as Craft beer “Meantime” and a sales and distribution company in the UK. Subsequently in 2017, we acquired beer businesses in five Central Eastern European countries (Czech Republic, Slovakia, Poland, Hungary and Romania), including the globally renowned Czech brand, “Pilsner Urquell”.

The Asahi Group is increasing soft drinks sales by marketing a diverse product lineup that includes Schweppes, mineral waters, and sports drinks. For alcohol beverages, The Asahi Group is active in Oceania through its wholly owned subsidiary Asahi Premium Beverages. The regional product range includes premium and mainstream beer brands, a market leading Ready to Drink portfolio as well as premium full strength spirits.

Southeast Asia
Asahi Group Holding’s South East Asia business covers a diverse range of products and geographies. In soft drinks, our business includes the marketing and sales of our Wonda Coffee brand lineup in Malaysia, the sales of Japanese tea-based drinks in Indonesia, a new carbonated soft drinks business in Myanmar, and the production and sale of Calpis and various countries in the region.

In Mainland China, Hong Kong, Taiwan and South Korea, Asahi Group Holdings’ efforts are focused on strengthening and expanding the production capacity and sales of our core brands across various categories in both alcohol and non-alcohol beverages segments.

Transition of Overseas Business (Revenue)

Sales Composition by Area in 2018

Asahi Breweries Brand in International Markets


  • Asahi Europe Ltd
    Development and execution of regional business strategies and management as the headquarters for Western Europe.

  • Birra Peroni S.r.l.
    Brewing and sales of Italian premium lager beer over 150 years.

  • Koninklijke Grolsch N.V.
    Brewing and sales of Dutch beer since 1615.

  • Meantime Brewing Company Limited
    Brewing and sales of British craft beer.

  • Asahi UK Limited
    Marketing and distributing world premium beer across the UK and Ireland.

  • Asahi UK Holdings Ltd
    Brewing and sales of craft beer.

  • Nectar Imports Limited
    Marketing and distributing wide ranges of beers, ciders, wines, spirits and soft drinks.

  • Cornish Orchards Ltd
    Production and sales of premium Cornish ciders and juices.

  • The Dark Star Brewing Company Limited
    Brewing and sales of craft beer.

  • Asahi Breweries Europe Ltd
    Regional holding company for Central and East Europe.

  • Plzeňský Prazdroj a.s.
    Brewing and sales of Pilsner Urquell etc in Czech

  • Plzeňský Prazdroj Slovensko, a.s.
    Brewing and sales in Slovakia

  • Ursus Breweries SA
    Brewing and sales in Romania

  • Dreher Sörgyárak Zrt.
    Brewing and sales in Hungary

  • Kompania Piwowarska SA
    Brewing and sales in Poland



  • Asahi Holdings (Australia) Pty Ltd
    Development and execution of regional business strategies and regional business management as the headquarters for Oceania.

  • Asahi Beverages Pty Ltd
    Marketing and sales of an extensive range of non-alcohol beverages including soft drinks, mixers, mineral water, water, juice, tea, energy and sports drinks.

  • Asahi Premium Beverages Pty Ltd
    Marketing and sales of alcohol brands in Australia, with many products sold internationally.

  • Independent Liquor (NZ) Limited
    Marketing and sales of alcohol beverages in New Zealand and exporting around the world.

  • The Better Drinks Co Pty Ltd
    Production and marketing a range of premium, not-from-concentrate and organic drinks.



  • Asahi Beer (China) Investment Co., Ltd.
    Sales of Asahi Super Dry, Asahi Beer and Shochu in the markets of Beijing, Shanghai, Dalian, Guangzhou, Shenzhen and Chengdu. Also investing in stocks of Yantai Beer Tsingtao Asahi Co., Ltd. and Shenzhen Tsingtao Beer Asahi Co., Ltd..

  • Beijing Beer Asahi Co., Ltd.
    Brewing and sales of Beijing Beer in the Beijing market, and brewing of Asahi Super Dry and Asahi Beer.

  • Lotte Asahi Co., Ltd.
    Importing and marketing of Asahi Beer, Western spirits and wine, and Shochu in South Korea.

  • Asahi Beer Taiwan Co., Ltd.
    Importing and sales of Asahi brand mainly on Asahi Super Dry in Taiwan.

  • Taiwan Calpis Co., Ltd.
    Production and sales of “Calpis” and “Juroku Cha” in Taiwan, and importing Asahi brand products from Japan.

Southeast Asia

  • Asahi Group Holdings Southeast Asia Pte. Ltd.
    Development and execution of regional business strategies and regional business management as the headquarters for Southeast Asia.

  • Etika Beverages Sdn. Bhd.
    Production and sales of soft drinks in Malaysia.

  • Etika Dairies Sdn. Bhd.
    Production and sales of dairy products centering in Malaysia.

  • PT Calpis Indonesia
    Production and sales of “Calpico” in Indonesia.

  • Calpis Osotspa Co., Ltd.
    Production and sales of ”Calpis Lacto” in Thailand.
    Tel +66-2-381-9941

  • Asahi Loi Hein Co., Ltd
    Production and sales of soft drinks in Myanmar.


In addition 64 companies

The Challenge of Asahi

The “Asahi spirit” that underlies The Asahi Group is to “challenge.”Until now, we have created all sorts of products, and opened up a new era by taking on various challenges. This spirit will remain intact going forward.With the challenging spirit, the entire The Asahi Group will open up future possibilities, and create lots of “kando”, or excitements and emotional experiences.