The Challenge of Asahi

Asahi’s spirit that underpins the Asahi Group is having a challenger mind-set.
Until now, we have created a variety of products, and opened up a new era by taking on diverse challenges.
This spirit will remain intact going forward.
With the challenging spirit, the entire Asahi Group will open up future possibilities, and create lots of “kando”, or excitements and emotional experiences.

“The Spirit of Challenge”, inherited to Asahi Group

Our spirit is based on the history of the challengers who established the foundation of the present Asahi Group.
Find out more about Asahi Group’s “challenging spirit” in the predecessors’ stories.

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