Our Group

About Asahi Group Holdings

Asahi Group Holdings, Ltd. is a global leader offering a diverse collection of brands centered on beer, alcohol and non-alcohol beverages, and food. Our mission is to deliver on our great taste promise and bring more fun to life.

Our Way of
Business

Asahi Group Philosophy

Asahi Group Philosophy (AGP) is the guiding ethos that underpins all of our business activities. It is centered around the Group’s mission to “deliver on our great taste promise and bring more fun to life”.

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The Corporate Statement

Our Corporate Statement, "Make the world shine - we bring people together to make the world shine brighter" underscores its dedication to uphold the Group Philosophy (AGP) and highlights the societal value and overall Group’s purpose. Together with the group corporate logo, it conveys our commitment to building a sustainable future.

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Group CEO Message

Make the world shine

The Asahi Group pursues initiatives designed to realize a sustainable society and increase corporate value based on the Medium- to Long-term Management Policy that we formulated by backcasting from megatrends in order to help us implement our Asahi Group Philosophy in practice.

January 2025

Atsushi Katsuki

President and Group CEO

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Medium- to Long-Term Management Policy

We updated our Mid- to Long-Term
Management Policy in 2022. By steadily implementing the strategies we strive to achieve sustainable growth and enhance corporate value over the mid- to long-term.

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OUR BUSINESS

The Asahi Group Operating Business across the world

(As of the end of 2024)

Japan Business Revenue Contribution 46.4% Core Operating Profit Contribution 41.6% Europe Business Revenue Contribution 26.6% Core Operating Profit Contribution 31.2% Oceania Business Revenue Contribution 24.3% Core Operating Profit Contribution 33.5% Southeast Asia Business Revenue Contribution 2.3% Core Operating Profit Contribution 0.6%
  • As of April 1, 2025, the Japan business will be renamed to the Japan & East Asia business, and the Oceania and Southeast Asia businesses will be integrated and renamed to the Asia Pacific business.
  • Revenue Over 2,900 billion
  • Number of production bases Over 60
  • Number of markets in which we operate Over 100 markets
  • Number of employees Approx. 30,000
  • Production volume Over 100 million hL (total of alcohol and non-alcohol beverages)

Our Brands

View all Brands

Corporate Governance

Please reference information regarding our corporate governance from here.

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Enhancement of Human Capital

The Asahi Group's "Medium- to Long-Term Management Policy" calls for enhancing human resource to strengthen its strategic foundation. Human resource advancement is crucial for executing core strategies and building an ideal business portfolio.

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Reports & Policies

Please reference our Integrated Report, Sustaiinability Report, Group Code of Conduct and other reports and policies from here.

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