Group CEO Message

We bring people together to make the world shine brighter

As part of our drive to realise our Asahi Group Philosophy, we pursue initiatives designed to achieve sustainable growth and enhance corporate value based on the medium to long-term management policy that we formulated by backcasting from pertinent megatrends.

In 2024, we grappled with a persistently tough business environment fueled by stubbornly high overall costs and an inflation-induced economic slowdown. Mindful of those conditions, we promoted our premium strategy worldwide and worked diligently to create corporate value that exceeds the simple sum of individual businesses. In addition to expanding our Asahi Super Dry, Peroni Nastro Azzurro, and other global brands, we have also been accelerating specific initiatives designed to enhance corporate value, including reshaping the Asahi Group Holdings’ management structure and consolidating our group procurement functions.

In 2025, we will transition to a three Regional Headquarters structure, comprising Japan and East Asia, Europe, and Asia-Pacific. This will facilitate the better sharing of resources, best practices, and management strengths cultivated by individual regions, and enable us to further strengthen our competitive advantage by rigorously promoting our premium and multi-beverage strategies. We will also seek to further strengthen corporate governance by shifting to a Company with Nominating Committee, etc. that will help clarify and strengthen management’s supervision and execution roles.

Looking ahead, many expect current geopolitical risks to grow in complexity and climate change to develop crisis proportions. The significance of our corporate statement -Make the World Shine- is even more evident in such difficult times as these. We help create meaningful connections between people, nature, communities, and society by delivering on our great taste promise and facilitating fun times and, in so doing, creating a legacy of a brighter world tomorrow. Fulfilling this commitment to the future is our way of helping realize a sustainable society.

I very much look forward to your continued support and guidance as we embark on another year in the making of our bright future.

Atsushi KATSUKI
President and Group CEO