Asahi Group Code of Conduct

At Asahi, compliance is at the heart of everything we do.

We comply with all laws and regulations of the countries in which we do business. We also believe that acting ethically and with integrity is critical to upholding the trust of our stakeholders.

The Asahi Group Code of Conduct sets out how we shall behave in order to achieve “Our Principles” in the Asahi Group Philosophy, as follows:


We win customer satisfaction with products and services that exceed expectations

  • We focus on the safety and quality of our products and services
  • We strive to innovate our products and services
  • We are transparent with our customers and consumers
  • We engage responsibly with our customers and consumers


We foster a corporate culture that promotes individual and company growth

  • We promote a safe, healthy and positive work environment
  • We do not tolerate bullying, discrimination or harassment
  • We seek opportunities to grow and develop


We contribute to a sustainable society through our business

  • We respect human rights
  • We work towards reducing our environmental impact and creating environmental value to society
  • We promote responsible drinking
  • We do not tolerate bribery, corruption or inappropriate political contributions
  • We require corporate social responsibility across our supply chain


We build relationships that promote mutual growth

  • We build healthy business relationships with our partners
  • We comply with policies concerning gifts and entertainment
  • We prevent money laundering and relationships with organised crime elements
  • We support fair competition in the market
  • We comply with sanction, trade and export control laws


We increase our share value through sustainable profit growth and shareholder returns

  • We protect our brand and our assets
  • We avoid conflicts of interest
  • We securely manage our information
  • We make timely, appropriate and fair disclosures
  • We complete proper financial reporting and keep appropriate records
  • We do not engage in insider trading

Asahi Group Code of Conduct(English)