Asahi Group Quality Principles

We win consumer satisfaction by consistently exceeding expectations with our products and services. This covers all processes from product development, material procurement, production, logistics, distribution and sales to communication with our consumers and customers.

  • By listening closely to the opinion of consumers, we create new value through the provision of products and services which anticipate their future needs.
  • By striving for quality until the final moment products are consumed we will build a brand trusted by consumers.
  • Ensuring food safety is fundamental; we not only comply with all laws, but also enhance the quality based on ensuring food safety by embracing international quality and food safety management systems and fully understanding quality requirements of each country and region.