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  2. SUSTAINABILITY
  3. Responsible Drinking

Responsible DrinkingContribute to Efforts to Reduce Harmful Drinking and the Sound Development of the Alcohol Beverage Culture

Activity Themes

Why this Issue is Important

Alcohol has the power to bring delight and pleasure into our daily lives. On the other hand, inappropriate drinking habits can lead to a range of problems for individuals, their families, and society at large. As a corporate group that manufactures and sells alcohol beverages, the Asahi Group is working to reduce inappropriate drinking habits while at the same time promoting activities that contribute to the sound development of the alcohol beverage culture. By doing so, the Group aims to create enjoyable lifestyles for people around the world.

Related SDGs

Our Principles and System