Throughout the long history of humankind, alcohol has not only brought delight and pleasure into daily life, but has also played an important role in celebrations and commemorative moments. We take great pride in our role in the production and sales of alcoholic beverages.
At the same time, we are well aware that inappropriate drinking habits can lead to a range of problems for individuals, their families, and society at large. Accordingly, under the Asahi Group Responsible Drinking Principles, we will address problems associated with inappropriate drinking habits and promote moderate, responsible drinking so that many people can share in the joys and pleasures of alcoholic beverages. We will take these and other actions as a company that is trusted by society.
There is a broad range of issues caused by inappropriate drinking habits. Accordingly, we do not have these problems handled solely by a specific internal organization. Instead, we have established a system under which we make group-wide efforts to tackle alcohol-related problems by assigning a role to each internal organization of the Asahi Group. We are thoroughly implementing actions to give the highest priority to compliance in all aspects of our business activities.
The Asahi Group will continue carrying out educational activities so that employees at all business sites can acquire accurate knowledge and information concerning alcohol and health, as well as expanding initiatives for educational activities for communities.