Responsible DrinkingContribute to efforts to reduce harmful drinking and the sound development of the alcohol beverage culture

Activity Themes

Why this Issue is Important

Drinking alcohol brings delight and pleasure to daily life. At the same time, inappropriate drinking habits can lead to a range of problems for individuals, their families, and society as a whole. As a company involved in the alcohol beverage business, the Asahi Group will strive to reduce inappropriate drinking habits and promote activities that contribute to the healthy development of the alcohol beverage culture by solving social issues through creation of new responsible drinking opportunities such as non-alcohol/low-alcohol products, aiming to create a fun lifestyle for people.

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