Create People-to-People Connections

Approach

The Asahi Group aims to bring more fun to life, as laid out in AGP, by having its products play the role of not only being consumed as goods, but also connecting people and creating enjoyable times. Specifically, the Group will seek to create connections between people by energizing communities through the utilization of knowledge and technologies developed through its business operations.

Management System

Because our activities in this area are mainly carried out through the business operations of our operating companies in cooperation with community stakeholders, we have established a management system in which the relevant departments at each operating company communicate and collaborate together.

Goals

Main Results for FY2019

  • The Barley-of-Hope Project harvested a total of 54.6t of barley, equating to approximately four times the volume harvested in the previous year. The barley was used by Asahi Breweries to launch the Clear Asahi Tohoku no Megumi; a limited edition product sold exclusively in the six prefectures of the Tohoku region.
  • Asahi Soft Drinks organized and held the Calpis Picture Book House Project, an event where picture books are read to children, with 860 parents and children and 67 volunteer picture book readers participating. (Asahi Soft Drinks Co., Ltd.)
  • Asahi Breweries formed a comprehensive collaborative agreement with Osaka Prefecture (Asahi Breweries, Ltd.)

Going Forward

Going forward, the Asahi Group will continue to create connections between people by energizing communities through the utilization of knowledge and technologies developed through its business operations.

Related SDGs