Cooperation with Suppliers

At the Asahi Group, we have a range of procedures in place for communicating with our suppliers. With these procedures, we strive to share information with them, raise their awareness, and implement joint initiatives with them to solve the issues they face.

Initiatives for Quality Enhancement

The Asahi Group carries out quality enhancement initiatives based on the Asahi Group Sustainable Procurement Principles and Asahi Group Quality Principles.
We strive to share quality awareness and initiatives with suppliers by regularly conducting Supplier Quality Audits and holding QA Meetings for Asahi Group suppliers.
If we discover any defects in raw materials provided by a supplier, we identify and manage the defective products in an appropriate manner and work with the supplier to probe into the cause of the problem and prevent its recurrence in our efforts to solve it together with the supplier.

In addition, we evaluate each supplier over a year-long period on a range of aspects including quality, technological capabilities, supply stability, and CSR initiatives. We share the results of the evaluation with each supplier and discuss future initiatives with them.
In order to promote these activities in a Group-wide manner, we regularly hold Global Procurement Conferences and Group Procurement Section Conferences, which are attended by Group companies.

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Sharing and Raising Awareness with All Suppliers

The Asahi Group is committed to working together with our suppliers to achieve sustainability in society in line with our corporate environmental and social responsibilities. To this end, we actively engage in information sharing and consciousness-raising with our suppliers.

Asahi Group Basic Procurement Policy Workshop

The Asahi Group holds information sessions on a procurement policy for the senior management of our suppliers, where we set out the Asahi Group Sustainable Procurement Principles and the Asahi Group Supplier Code of Conduct. Explanations of a variety of other Group policies are also provided at these sessions, including the Asahi Group Human Rights Policy, the Asahi Group Environmental Principles, and the Asahi Group Responsible Drinking Principles. In addition, we provide an overview of the current domestic and overseas operations of the Group and future plans. The aim is to deepen supplier understanding and promote initiatives and cooperation to realize these policies.

Supplier Quality Audits

The Asahi Group regularly implements quality audits of suppliers to assess how they address a range of parameters, including process control, quality standards, hygiene management and employee safety, against targets.

Supplier evaluations

We conduct annual surveys of our major raw material suppliers in Japan. The surveys are used to evaluate suppliers on eight points: Management, CSR, quality, cost, delivery times, technical capabilities, supply stability, and responsiveness. The evaluation results are provided to each supplier, and regular communication with specific suppliers about needed improvements is undertaken when necessary.

Approaching new suppliers

The Asahi Group selects new suppliers by comprehensively evaluating items such as quality, price, delivery dates, and supply stability as well as the supplier's technology, stance on compliance and the environment, and respect for human rights. Upon the initiation of dealings, the Group explains the Asahi Group Supplier Code of Conduct to the suppliers and asks them to comply with it, and then concludes a trade contract agreement clearly prescribing compliance with the relevant laws.

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