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ActivitiesClimate Change

Overview of Initiatives Aimed at Achieving Carbon Zero

In order to achieve carbon zero in its value chain, the Asahi Group is taking various measures to reduce CO2 emissions in Scope 1, 2 and 3. The CO2 emission ratios at each stage of the value chain based on the GHG Protocol are as follows.

Ratios of CO2 Emissions in the Value Chain
Ratios of CO2 Emissions in the Value Chain


Communication and Engagement with Suppliers

The Asahi Group conducts a Supplier CSR Questionnaire to facilitate communication with suppliers and to solidify its relationships with them based on trust and long-term cooperation.

Asahi Europe and International plans to become carbon neutral within their breweries by 2030 and are engaging suppliers and partners to reduce carbon emissions of our products across the whole supply chain by 30% compared with 2019.
In order to understand its scale, Asahi Europe and International sets up carbon measurements and life-cycle assessments. Based on these, we will initiate partnerships and actively cooperate with our suppliers and customers to accelerate the reduction of emissions, especially in the area of packaging, transport and cooling of beer on sale.

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Reducing the Weight of Containers

The Asahi Group strives to reduce CO2 emissions from transportation (upstream) by making its containers lighter in weight to reduce the purchase of raw materials.

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Introduction of Eco-friendly/ Energy Saving Equipment

Factories of the Asahi Group engage in many different activities for reducing CO2 emissions in the manufacturing stage, and are continuing their efforts to introduce eco-friendly and energy-saving equipment.

Installation of Cogeneration Systems and Anaerobic Wastewater Treatment Systems

The Asahi Group is adding cogeneration systems and anaerobic wastewater treatment systems: the former efficiently utilize energy by using gas emitted from combustion to make vapor while generating power from the combustion of fuels whereas the latter are capable of efficiently utilizing methane gas in wastewater. The methane gas generated from an anaerobic wastewater treatment system is carbon-neutral fuel (biogas) and contributes to the Asahi Group's reduction of CO2 emissions by being used to power boilers.

Implementation of energy efficient lighting solutions in manufacturing and distribution sites

Asahi Holdings (Australia) Pty Ltd.’s manufacturing and distribution sites have progressively implemented energy efficient lighting solutions, each running with a slightly different approach to suit site requirements. In 2018 our Prospect Distribution Centre landlord updated the site’s lighting to energy efficient LEDs and installed a 100-kilowatt roof-top solar PV system. More recently upgrades have been completed at our Laverton, Tullamarine and Albury sites replacing more than 1,200 high-bay lights, reducing carbon emissions by 2,600 tonnes.

Development of New Clean Energy Models

Trial Operation of the System to Generate Power from Biomethane Gas-powered Fuel Cells

The Asahi Group developed a high-purity system that can be introduced at low cost by constructing a refining process for removing impurities from biogases obtained from anaerobic wastewater treatment facilities at breweries.
The power generation tests involved testing of an experimental SOFC generating unit, jointly developed by the Asahi Group and Kyushu University, and succeeded in generating power successively for 10,000 hours in a laboratory in 2019. After these results, the system was chosen by the Ministry of the Environment as a subsidy recipient and biomethane refining facilities and fuel cells were constructed at the Ibaraki Brewery of Asahi Breweries, Ltd. Test operation of the facilities started in 2020 and resulted in successful power generation from biomethane gas-powered fuel cells. Stable, continued operation of the facilities will begin in 2021.

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System to Generate Power from Biomethane Gas-powered Fuel Cells

Demonstration Testing of the Technology for Storing Solar Electricity

The Asahi Group has begun verifying its power storage technology for generating power from fuel cells with the use of hydrogen generated from the electrolysis of water through solar electricity. The demonstration test has been underway at the Ibaraki Brewery of Asahi Breweries, Ltd. since 2019 with the aim of introducing the power storage technology to make solar electricity available for use at factories during nighttime.

  • photoH2One™, a Self-contained System for Supplying Hydrogen Energy
  • photoRooftop of the Visitors' Building of the Ibaraki Brewery of Asahi Breweries, Ltd.
Participation in the Japan Hydrogen Association

In 2020, Asahi Group Holdings, Ltd. joined the Japan Hydrogen Association, which was established as a cross-industry and open organisation. The aim is for the early creation of a hydrogen society through the realisation of social implementation projects, with a bird's-eye view of the entire supply chain. The Asahi Group intends to actively promote the use of hydrogen through the association in cooperation with its member organisations and companies.

Continued Pursuit of Reduction of CO2 Emissions

Demonstrative Testing of Experimental CO2 Separation and Recovery Equipment

Experimental CO2 separation and recovery equipment is able to separate CO2 from exhaust gases and recover it at a high rate of efficiency using an adsorbent fluid, which has the property of absorbing CO2 at low temperatures and releasing it at high temperatures.
Over a period of approximately 18 months beginning in January 2020, the Asahi Group has been using experimental CO2 separation and recovery equipment supplied by Toshiba Energy Systems & Solutions Corporation to conduct demonstrative tests to measure performance and cost-effectiveness in recovering CO2 from boiler exhaust gases and assess the possibility of deploying them at its plants. In the future, the Group plans to make use of the recovered CO2 in alcoholic beverages and soft drinks, and to develop other applications for its use.

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Experimental CO2 Separation and Recovery Equipment

Joining initiatives aiming for decarbonization

The Asahi Group is a member of the Japan Climate Initiative (JCI) and the Japan Climate Leaders' Partnership (JCLP) with the aim of realizing a decarbonized society. JCI is a network to strengthen communication and exchange of information among a number of Japanese companies, municipalities, research institutions and civil society organizations that support the declaration of “Joining the front line of global trend for decarbonization from Japan.” JCLP is a Japanese corporate group that approaches the transition to a "decarbonized society" from a business perspective, and is engaged in activities that go beyond the boundaries of individual companies.
Through joining these initiatives, we aim to be among global leaders in achieving the 1.5℃ target. We increase energy efficiency and accelerate the use of renewable energy in our own activities, and deepen collaboration with non-state actors in Japan and overseas to strengthen our efforts to contribute to the realization of net zero emissions in 2050.

Utilization of Green Power

Utilization in Brewing/ Beer Product Manufacturing

In 2009, Asahi Breweries, Ltd. entered into a contract with Japan Natural Energy Company Limited to buy 40,000,000 kWh per year of green power generated by wind and biomass energy sources-the largest contract of its kind in Japan's food industry at the time. Currently, green power, which is energy that is considerate of the environment, is used to produce Asahi Super Dry beer 350 ml cans, 500 ml cans, 350 ml cans of non-alcohol, beer-tasting Asahi Dry Zero and beer products in all gift sets across all of our breweries.
Green power is generated from wind power and biomass, natural energies that have a low burden on the global environment.
Asahi Super Dry products manufactured using green power, including 350 ml beer cans, product packaging, and outer boxes for gift sets, bear the “Green Energy” label. This initiative and the use of green electricity at the Asahi Group's head office building, the cumulative total reduction in CO2 emissions of approximately 116,000 tons*.

*The CO2 emissions coefficient used is the latest, issued annually by the Federation of Electric Power Companies of Japan.
(From 2016 onwards, the coefficient used is that provided by the Electric Power Council for a Low Carbon Society (ELCS))

Utilization in Tradeable Green Certificates

The Tradable Green Certificate system is being used to ensure that green power is used to fill the total electrical power needs of the Asahi Group Holdings headquarters and also the adjacent restaurant buildings, Annex and Flamme d'Or. The Tradable Green Certificate system works by issuing certificates to companies to purchase the “environmental value” of electrical power generated from natural energy resources. Companies and organizations holding these certificates are recognized as contributing to the spread of natural energy use reflecting environmental improvements commensurate with the amount of power denoted on the certificate.

  • SuperDry with the “Green Energy” labels
  • Photo: Asahi Head Office

Using Renewable Energy Overseas

Overseas companies of the Asahi Group are proactive about introducing renewable energy in pursuit of zero emission of CO2.
Asahi Europe and International set a target of making all of its factories powered solely by renewable energy by 2025, and of making all factories carbon-neutral by 2030. Our affiliates are working towards 100% renewable power usage by 2021 in Poland and by 2023 in the Italy and Romania. Lech, our staple and premium brand of beer in Poland, states in its package label that it is brewed only using wind power.
Asahi Holdings (Australia) has signed a power purchase agreement (PPA) to purchase renewable electricity and Victoria Bitter, the company's mainstay brand of beer, is 100% brewed with the use of solar electricity.

  • photoLech, a Polish brand of beer, is brewed by wind power only.
  • photoRenewable energy introduced via corporate PPA (Australia)
    Photo credit : BayWa r.e. renewable energy
  • photoVictoria Bitter, an Australian brand of beer, is brewed by solar electricity only.

Joint Logistics with Other Firms

The Asahi Group is fully committed to engaging in a variety of different activities with the aim of reducing damage to the environment arising from the transportation of goods. For example, this involves cooperation with the shippers specified by the Japanese Act on the Rationalization etc. of Energy Use including Asahi Breweries, Ltd., Asahi Soft Drinks Co., Ltd. and Asahi Logi Ltd. which is a logistics company of the Asahi Group, among other companies.

Joint Distribution with Other Firms

In a bid to reduce the environmental impact of distribution operations and address the problem of driver shortages on long-haul truck routes, Asahi Breweries has entered into a joint distribution arrangement with other beer suppliers within a limited region.
Since September 2017, Asahi Breweries has joined with Kirin, Sapporo and Suntory breweries (hereinafter, “the four companies”) for the purpose of product deliveries in the Kushiro and Nemuto districts in the eastern part of Hokkaido prefecture. Where a truck is not fully loaded, products from the production and/or distribution facilities of the four breweries are taken to a warehouse at the JR Sapporo Kamotsu Terminal station and then loaded for delivery to the respective destinations via a combination of rail and road freight.

Modal Shift

In April 2018, the four companies jointly started activities for a modal shift in their in-company transportation between Kansai/Chugoku and Kyushu. The four companies' dedicated trains departing from Kansai/Chugoku for Kyushu stop at the JR cargo terminals nearest the companies' logistics hubs before being loaded with products (mainly alcohol and soft drinks) that have been gathered at the JR Osaka and JR Okayama cargo terminals. Products that arrive in Kyushu are then sent to the logistics hubs from the JR cargo terminal nearest to the relevant company. Transportation from Kyushu to Kansai/Chugoku uses products that have been gathered at the JR Fukuoka cargo terminal from the manufacturing and logistics hubs of the companies in Kyushu.

Joint Collection of Beer Pallets

The four companies jointly collect beer pallets in Japan. The Asahi Group commenced joint beer pallet collection with the four companies in six prefectures in Tohoku (Aomori, Akita, Iwate, Yamagata, Miyagi and Fukushima) in November 2018. From July 2019 onwards, we also commenced joint beer pallet collection in the Greater Tokyo, Tokai and Kyushu areas, and expanded to additional areas as of November 2019 to achieve nationwide coverage.
The Asahi Group estimates that the initiative will reduce carbon dioxide (CO2) emissions from the four companies by a combined total of about 4,778 tons per year (about 47% less than the current level) by improving the load-carrying efficiency of vehicles used for collection, shortening the distance they travel for collection and lowering the number of trucks used in connection with collection operations. The Asahi Group also thinks the initiative will lower the operational burden for customers by reducing the number of companies accepting returned beer pallets from the previous four to one.

Demonstration of Fuel Cell Trucks' Running Performance

The Asahi Group tests and demonstrates the running performance of fuel cell-powered large trucks (hereinafter “FC large trucks”) in cooperation with Seino Transportation Co., Ltd. (hereinafter “Seino Transportation”), NEXT Logistics Japan (hereinafter “NLJ”), Yamato Transport Co., Ltd. (hereinafter “Yamato Transport”), Toyota Motor Corporation (hereinafter “Toyota”) and Hino Motors, Ltd. (hereinafter “Hino”) with the aim of verifying the feasibility of utilizing hydrogen fuels to reduce CO2 emissions in logistics operations. The FC large trucks were developed jointly by Toyota and Hino. Five companies and corporate groups including the Asahi Group, NLJ, Seino Transportation, Yamato Transport and Toyota will commence a trial running of the trucks around spring in 2022, using them in their logistics operations.
The large trucks for use in trunk-line transportation must satisfy requirements in terms of driving range, load capacity and quickness of fuel supply. In our view, the trucks would be effectively motorized by a fuel cell system powered by hydrogen with high energy density. The FC large trucks under development are designed to drive nearly 600 kilometers in pursuit of high-level compatibility between environmental performance and practicality as a commercial vehicle.

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An FC large truck will look like this.

Vending machines and Fridges

Rollout of Heat-pump Type Vending Machines

In support of Japan Softdrink Vending Machine Council's goal to achieve a 60 percent reduction in total electricity consumption of soft drink vending machines compared to 2005 by 2050, Asahi Soft Drinks Co., Ltd. is promoting the switch to super-efficient heat-pump vending machines. In these machines, heat generated when cooling the beverages stored and heat obtained from the outside air can be switched at the optimal timing and used efficiently. This makes it possible to efficiently control the refrigerant cooling and heating the beverages, thereby contributing to a significant reduction in electricity consumption. In addition, the LED model adopted for these machines can reduce electricity consumption for lighting by about 70% compared to conventional vending machines.

Energy efficient Fridges

Asahi Holdings (Australia) Pty Ltd. is helping our customers reduce energy and costs with improved energy efficiency of our fridge fleet. Prior to 2009 a two-door fridge consumed approximately 14kWh/day. Through improvements in fridge technology this has been reduced to approximately 4.8 kWh/day. This represents a 65% reduction in the energy requirements of customer fridges.

Development of Environmentally Friendly Containers

The Asahi Group is committed to the development of environmentally friendly containers.

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