The Asahi Group strives to save resources, use lightweight products, and improve recyclability from the viewpoint of the 3Rs (reduce, reuse, and recycle) for containers and packaging materials including PET bottles, glass bottles, caps, labels, and cardboard. We will continue to provide eco-friendly products, thereby contributing to building a sustainable society.
At Asahi Breweries facilities, all Asahi Super Dry 350ml cans and all other beer products for gift packs are produced using green electricity from wind power and biomass power generation.
With this initiative, we have contributed to reducing an accumulated total of around 86,000 tons of CO2.
Asahi Breweries, Ltd. and Asahi Soft Drinks Co., Ltd. are making efforts to engage in smooth communication with industry bodies focusing on the Brewers Association of Japan and the Japan Soft Drink Association, and also including the Glass Bottle 3R Promotion Association, Japan Aluminum Can Recycling Association, The Council for PET Bottle Recycling and The Beverage Industry Environment Beautification Association.
Before (upper) and after (lower)
The conventional 6-can pack is designed to support the cans with cardboard in a total of eight locations (at the top and bottom of the four corners). With the newly adopted design, the cardboard is shaped to support the bases of each of the six cans individually. This has improved the stability of the cans, while the cardboard has a smaller area than the previous 6-can pack. This has reduced the amount of cardboard used for each pack by approximately 10% (about 4 grams)* compared to our previous products.
*Per 6-can pack of 350ml cans
The new pack is used for 350 ml, 500 ml and 250 ml cans for all brands of beer, and 350 ml and 500 ml cans for nonalcoholic beer-flavored drinks of all brands. With the introduction of the lightweight 6-can packs to all eight breweries of the Asahi Group, its annual CO2 emissions are reduced by approximately 5,000 tons.
For some 1.5 L PET bottle products in the Mitsuya Cider series that are manufactured internally at the Akashi Plant of Asahi Soft Drinks Co., Ltd., plant-derived materials are used for all the parts (cap, bottle and label), thereby contributing to reducing CO2 emissions. This reduces CO2 emissions during manufacturing by approximately 24%. In recognition of these initiatives, Mitsuya Cider in these bottles won the Good Design Award 2017.
*These bottles were manufactured in February 2017 only.
Asahi Jurokucha PET 600 ml
Asahi Soft Drinks Co., Ltd. has introduced biomass-based plastic labels, which are made using cornstarch. Over 50% of the materials in these labels are plant-based ones, which contributes to reducing the usage of petroleum and other fossil fuel resources and decreasing CO2 emissions. Asahi Soft Drinks introduced these labels in 2008 and continues to improve them every year.
Calpis 470 ml “Peace Bottle”
Calpis bottles have been made using 10% plant-based bio-polyethylene.
As the cap, bottle, and label are all made from the same material, there is no need to peel off the label or remove the cap when sorting bottles, making them ideal for recycling.
Since May 2018 we have been selling “Asahi Oishi Mizu Natural Water in unlabeled bottles” on a trial basis.
The product is sold in PET bottles without the standard roll label. Product details (such as constituent ingredients) are shown on the carton, while adhesive labels are used to display mandatory product information such as the recycling logo on individual products.
This initiative reduces plastic consumption for labels by around 90%.
For some of its products, Asahi Group Foods, Ltd. uses paper containers called “Cartocans,” which have acquired Kanbatsuzai Mark certification from the National Federation of Forest Owners' Co-operative Association. This certification is granted to products with a wood content of 30% or higher produced in Japan that contain 10% or more wood from forest thinning. Some of the wood used to make these Cartocans is from thinning in the Asahi Forest that is owned by Asahi Breweries, Ltd.
Asahi Holdings (Australia) Pty Ltd. has invested in Blow-filling technology (a technology for the in-house production of PET bottles), thereby developing PET bottles with even lighter weight. The company has also introduced recycled bottles.
Above all, 100% recycled PET bottles from the company have reduced CO2 emissions by approximately half compared to conventional bottles. For some products, the company has succeeded in reducing CO2 emissions by 32% in the overall product lifecycle, from manufacturing to refrigeration and sales.
CALSPORIN probiotics (Bacillus subtilis strain C-3102) from Asahi Calpis Wellness Co., Ltd. regulate the intestinal flora of livestock. This product improves feed efficiency, increases livestock size, and also has other benefits. CALSPORIN can currently be sold in 45 countries worldwide, making it possible to save approximately 600,000 tons of mixed feed grains per year (soybeans, corn, flour etc.) used worldwide. This is estimated to be equivalent to the amount of grain collected from an area that is almost the same size as Tokyo. The grain saved could be used as food for people, helping to solve the global food shortage problem. The use of CALSPORIN enables the productivity of livestock to be improved by using their inherent ability.