Environmental Principles and Goals

Environmental Principles

The Asahi Group Environmental Principles define the attitudes to environment, disclosed by the Asahi Group as a corporate group that created most of the products with “gifts from nature.”
These principles are aimed at addressing environmental issues proactively, as all the employees in the Asahi Group follow these principles and other related internal policies.

The Asahi Group Environmental Principles

At the Asahi Group, we recognize that water, agricultural products and other “gifts from nature” are essential for us to carry out our business activities. We take responsibility for preserving the environment for the future, so as to enable us to consistently deliver on our great taste promise, pursuing the excellence in quality. Not only is the Asahi Group endeavoring to reduce the burden on the environment, we are also developing innovative initiatives to create a positive cycle that can actually enhance the environment. We will continue working toward the realization of a sustainable society hand in hand with business growth.

  1. We shall comply with environmental laws and regulations in each country and region.
  2. We will reduce the environmental burden, and take action toward continuous improvements including the creation of a management system.
  3. We will endeavor to be more efficient in the use of the resources needed for our business activities, including energy, water and raw materials, and will work toward suppression of greenhouse gas emissions and waste, prevention of pollution and protection of the environment.
  4. We will take action to reduce the environmental burden throughout the value chain.
  5. We will endeavor for proactive communication with stakeholders through appropriate information disclosure, working to increase transparency and reliability.

Approach of Biodiversity

Since the Earth was came into being, it has given life over this long period of time to many different living things, including us humans, which have survived due to their links with each other.
The countless bounty that is provided by this biodiversity (ecosystem) is what supports our life and corporate activities.
For us to continue enjoying the bounty of biodiversity into the future, all of us who make up society must work together to protect biodiversity, and use this bounty in a sustainable manner so that it is not exhausted. As a part of society, businesses are also expected to take on important roles.
The Preservation of Biodiversity, which was adopted as a world treaty along with the Prevention of Global Warming at the Rio Earth Summit in 1992, is an essential theme for the preservation of the balance of our ecosystem on earth. To practice business activities that show sensitivity to biodiversity, the Asahi Group has put together philosophies and principles that will serve as the foundation of its biodiversity preservation activities. In March 2010, the Asahi Group has formulated and announced the Declaration on Biodiversity as the first of its kind in the domestic alcohol industry.

Asahi Group “Declaration on Biodiversity” Protect the gifts of nature

Each of Earth's diverse living things has its own role—and all live together in balance, depending on one another. Each of the things we need for our daily lives—including clean air and water, or delicious food and drink—are the gifts of nature, provided to us by the diversity of life. Because the business activities of the Asahi Group make use of nature's gifts, such as water and grain, we respect the diversity of life and work to preserve nature's bounty, nurturing it and passing it on to future generations.

Main Policies and Nine Action Guidelines under the Declaration on Biodiversity

Protect nature, which serves as the home of living things
  1. Protect the rich rivers and seas where species live
  2. Protect and nurture the rich forests where species live
  3. Create rich environments around our factories for living things to flourish
Use the gifts of nature with care
  1. Properly use the gifts of nature
  2. Use the gifts of nature more effectively
  3. Study the relationships within nature, and undertake research and development to make use of them well
Take action with people around the world
  1. Share this Declaration throughout the Asahi Group and put in efforts with our employees
  2. Make use of our products and services to clearly convey the importance of nature's gifts
  3. Take action globally and in cooperation with our business partners

*The “Declaration on Biodiversity” of the Asahi Group was formulated with reference to the Declaration on Biodiversity of the Nippon Keidanren (Japan Business Federation)