The Asahi Group Environmental Principles define the attitudes to environment, disclosed by the Asahi Group as a corporate group that created most of the products with “gifts from nature.”
These principles are aimed at addressing environmental issues proactively, as all the employees in the Asahi Group follow these principles and other related internal policies.
At the Asahi Group, we recognize that water, agricultural products and other “gifts from nature” are essential for us to carry out our business activities. We take responsibility for preserving the environment for the future, so as to enable us to consistently deliver on our great taste promise, pursuing the excellence in quality. Not only is the Asahi Group endeavoring to reduce the burden on the environment, we are also developing innovative initiatives to create a positive cycle that can actually enhance the environment. We will continue working toward the realization of a sustainable society hand in hand with business growth.
Since the Earth was came into being, it has given life over this long period of time to many different living things, including us humans, which have survived due to their links with each other.
The countless bounty that is provided by this biodiversity (ecosystem) is what supports our life and corporate activities.
For us to continue enjoying the bounty of biodiversity into the future, all of us who make up society must work together to protect biodiversity, and use this bounty in a sustainable manner so that it is not exhausted. As a part of society, businesses are also expected to take on important roles.
The Preservation of Biodiversity, which was adopted as a world treaty along with the Prevention of Global Warming at the Rio Earth Summit in 1992, is an essential theme for the preservation of the balance of our ecosystem on earth. To practice business activities that show sensitivity to biodiversity, the Asahi Group has put together philosophies and principles that will serve as the foundation of its biodiversity preservation activities. In March 2010, the Asahi Group has formulated and announced the Declaration on Biodiversity as the first of its kind in the domestic alcohol industry.
Each of Earth's diverse living things has its own role—and all live together in balance, depending on one another. Each of the things we need for our daily lives—including clean air and water, or delicious food and drink—are the gifts of nature, provided to us by the diversity of life. Because the business activities of the Asahi Group make use of nature's gifts, such as water and grain, we respect the diversity of life and work to preserve nature's bounty, nurturing it and passing it on to future generations.
*The “Declaration on Biodiversity” of the Asahi Group was formulated with reference to the Declaration on Biodiversity of the Nippon Keidanren (Japan Business Federation)