Water is an important resource that is essential for the business of the Asahi Group. Therefore, the Asahi Group has cited protecting sustainable water resources as an important CSR theme and is proactively engaging in activities to conserve the forests in which water is nurtured.
Voluntary forest preservation activities at water producing sites were started by Shikoku Brewery of Asahi Breweries, Ltd. in 2004 based on the idea of “we will preserve the water that we use”. After this start, these activities were expanded to all breweries, and are currently being implemented at nine sites throughout Japan. They also encompass the Forest of Nikka located near Yoichi Distillery, the Hokkaido Plant of The Nikka Whiskey Distilling Co., Ltd.; the Sendai Plant of The Nikka Whiskey Distilling Co., Ltd.; and Wakochan Forest of Asahi Group Foods, Ltd. in Yaita-shi, Tochigi Prefecture. In 2017, the Hokuriku Factory of Asahi Soft Drinks Co., Ltd. started its forest preservation activity based on a forestation agreement with the municipal government of Kurobe-shi (Unazuki-machi). Overall, the Asahi Group conducted 166 forest preservation activities in 13 locations in Japan by the end of 2018, with the participation from nearly 7,463 persons.
Employees of breweries and Group companies as well as their families participate in forest conservation activities, which include tree-planting, grass-cutting, pruning and thinning in cooperation with organizations including local NPOs, forest owner's cooperatives and administrations. The creation and maintenance of forest roads necessary for such activities is also being conducted. These initiatives are also expanding and leading to opportunities for participation by not only company-related persons, but also local residents.