Water is an important resource that is essential for the business of the Asahi Group. Therefore, the Asahi Group has cited protecting sustainable water resources as an important CSR theme and is proactively engaging in activities to conserve the forests in which water is nurtured.
Voluntary forest preservation activities at water producing sites were started by Shikoku Brewery of Asahi Breweries, Ltd. in 2004 based on the idea of “we will preserve the water that we use”. After this start, these activities were expanded to all breweries, and are currently being implemented at nine sites throughout Japan.
Forest preservation activities are currently being conducted at 12 sites in Japan, including the Nikka Forest near Hokkaido Plant Yoichi Distillery as well as the Sendai Plant of Nikka Whiskey Distilling Co., Ltd. and the Wakochan Forest of Asahi Group Foods, Ltd., in Yaita City, Tochigi Prefecture. As of the end of 2016, we had conducted activities 140 times, with participation by approximately 6,600 people.
Employees of breweries and Group companies as well as their families participate in forest conservation activities, which include tree-planting, grass-cutting, pruning and thinning in cooperation with organizations including local NPOs, forest owner's cooperatives and administrations. The creation and maintenance of forest roads necessary for such activities is also being conducted. These initiatives are also expanding and leading to opportunities for participation by not only company-related persons, but also local residents.