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Sustainable Containers/Packaging


Containers and packaging play an important role in the provision of products. In addition to maintaining quality, ensuring strength for transportation, other functional purposes such as design and as a means of communication for displaying information, containers and packaging are also expected to be easily usable at the time of use, and utilize sustainable raw materials and resources. Meanwhile, the inappropriate disposal of plastic containers and packaging create urgent social issues, such as ocean plastic pollution and the impact on ecosystems. The Asahi Group has defined the following policy on Approach to Sustainable Containers/Packaging and is promoting the use of containers and packaging that are friendly to the environment and society.

Approach to Sustainable Containers/Packaging

As a company engaged in the business that is built upon blessings of nature, the Asahi Group promotes “3R,” that is, reducing, reusing, and recycling containers and packaging. We work with industry trade groups for materials that are used to make containers or packaging in order to work on joint technological development with suppliers. We assess the impact that each material has on the environment throughout its lifecycle in order to create lighter and more recyclable containers and packaging and use more recycled or other environmentally responsible materials including biomass, thereby reducing our environmental impact.

Guidelines of Containers/Packaging Design
  1. Ensure that each container/packaging is designed to preserve the quality of the product delivered to customers as well as to guarantee product safety and hygiene, and that it shows correct information.
  2. Consider when customers buy and consume the product, and design each container/packaging to ensure it is safe and easy to handle.
  3. Consider the ease of sorting and collection, disposability, and recyclability of each container/packaging after the product is consumed.
  4. Work to create sustainable containers/packaging toward a circular economy.
  5. Design each container/packaging to reduce environmental impacts through resource conservation, energy conservation, and reduction in greenhouse gases, among others, throughout the lifecycle from selling to recycling, while considering the economic efficiency, production suitability, and transport efficiency throughout the process from procurement and production to shipping.
    Efforts to Create Sustainable Containers/Packaging
    1. Reducing
      • Promote weight reduction of containers and packaging to reduce the amount of materials used
      • Simplify packaging and use appropriate packaging
    2. Reusing
      • Make containers/packaging that can be reused as many times as possible
      • Design containers/packaging to reduce environmental impacts, including water and energy usage connected to reuse
    3. Recycling
      • Adoption of recyclable materials for effective use
      • Use recycled and eco-friendly wherever possible
      • Aim to make sorting, separating, disposing of, collecting, and selecting each container/packaging easier after use

The “Reduce” of containers and packaging involves making containers and packaging lighter in weight to preserve resources and leads to resources and energy conservation and reduced emissions of carbon dioxide. “Reuse” here means repeatedly using returnable bottles, barrels and similar materials. “Recycle” means reusing used containers such as aluminum cans and glass bottles for use as other containers or products.

Management System


In containers and packaging, with regard to the urgent problem of plastics in particular, the entire Asahi Group adopted the “3R+Innovation” target. Based on this target, the companies of the Asahi Group set their own targets, such as the Asahi Soft Drinks' “Container and Packaging 2030” initiative.

Groupwide Targets『3R + Innovation』

  • Realize 100% utilization of materials for plastic containers that can be used effectively by 2025*1
  • Achieve a 100% conversion to eco-friendly materials for PET bottles by 2030*2
  • Examine the development of eco-friendly materials and sales methods that do not make use of plastic containers*3

*Targeted containers: PET bottles, plastic bottles, caps used for PET and plastic bottles, certain plastic containers and plastic cups (used for sales), etc.
*1 Effective use: Reusable, recyclable, compostable, thermal recyclable, etc.
Target companies: Asahi Breweries, Ltd., Asahi Soft Drinks Co., Ltd., Asahi Holdings (Australia) Pty Ltd,and Asahi Holdings Southeast Asia Sdn. Bhd.
*2 Eco-friendly materials: Recycled materials, biomass materials, etc.
*3 Target companies: Asahi Breweries, Ltd., Asahi Soft Drinks Co., Ltd., Asahi Europe & International Ltd, Asahi Holdings (Australia) Pty Ltd, and Asahi Holdings Southeast Asia Sdn. Bhd.


Containers and Packaging 2030 (Asahi Soft Drinks Co., Ltd.)
Key Strategies Goals (KPIs) and Activities Aimed at Achieving Them
Use recycled PET and other environmentally friendly materials Aim to utilize recycled PET, plant-derived materials and/or other environmentally friendly materials for 60% of the weight of all plastic containers and packaging (PET bottles, labels, caps, plastic bottles) by 2030.
Reduce containers and packaging Aim to reduce the volume of plastic containers and packaging used, such as by increasing the use of unlabeled bottles.
Develop new environmentally friendly containers Aim to research and develop containers made from materials other than plastic, and other new environmentally friendly materials.

Related SDGs

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