Providing Health-conscious Products and Services

As a company involved with food, the Asahi Group provides health-conscious products and services and pursues health-related awareness-raising activities.

CALPIS Children's Lactobacilli Laboratory

Asahi Soft Drinks Co., Ltd. conducts CALPIS Children's Lactobacilli Laboratory visiting classes for elementary schools where employees serve as the instructors. The classes are run for fourth to sixth year elementary school students around the subject of Calpis, Japan's first lactobacillus beverage. This is a type of food education program where the instructors teach the students about the behavior and fermentation of microorganisms such as lactobacilli and yeast, and the students learn while making full use of their five senses, including tasting ingredients and observing lactobacilli. Each employee engages with a group of 5-6 children, communicating and deepening knowledge together with the group members. In the "future discussion" section, the children exchange opinions with the employees and use their knowledge of lactobacilli and other topics learned in the class to consider future ideas and present them. This has also been well received by elementary schools as a kind of career education. The activity earned Asahi Soft Drinks a judging committee encouragement award as part of the 2017 Awards for Promotion of Experience-based Learning Activities for Young People (operated by the Ministry of Education, Culture, Sports, Science and Technology).

Number of Participants in CALPIS Children's Lactobacilli Laboratory
2016 2017 2018
27 schools, venues/1,789 people 34 venues/1,903 people 42 schools, venues/2,396 people
  • CALPIS Children's Lactobacilli Laboratory
  • CALPIS Children's Lactobacilli Laboratory

Wakodo Nutrition Consultation Activities

Wakodo Nutrition Consultation Activities

Asahi Group Foods, Ltd. provides nutrition consultation aimed at infants for parents who are pregnant or raising children. Employees holding dietician qualifications provide planning and advice on weaning that is customized to each child, introduce smart ways to make use of baby food, and provide polite suggestions on making child-rearing more fun in a way that suits each person. While it is today easy to obtain a large amount of information about raising children via the Internet, many parents are still unsure or uneasy about some aspects. As the Wakodo Nutrition Consultation Activities conducted by Asahi Group Foods, Ltd. involve certified dieticians meeting face-to-face with parents to provide them with the right information based on expert knowledge, participants come away satisfied, offering feedback such as "I was anxious about weaning food for my child, but the careful explanations removed my worries." The consultation activities are conducted through various opportunities such as events held by baby product stores and child-rearing support groups, and provide the support parents need to enjoy each day with their children.
We have been conducting these kinds of child-rearing support activities over the past 60 years, and received the "Best Consumer Supporter Award" as part of the 2015 Consumer Support Achievement Award run by the Consumer Affairs Agency. In addition, the initiative received the Minister of Health, Labour and Welfare's Grand Prize in the corporate division as part of the 5th Let's Extend Healthy Life Expectancy awards (Maternal and Child Health Field) in 2016.

Number of Participants in Wakodo Nutrition Consultation Activities
2016 2017 2018
Approx. 121,000 Approx. 96,000 Approx. 103,000

Supporting Oral Care Seminars

Asahi Group Foods, Ltd. coordinates with entities such as local governments, medical institutions and dental associations that are actively promoting oral care to provide samples during seminars and provide detailed explanations about its products, their significance and proper use. In recent years, there has been heightened awareness of the danger that accidental swallowing poses to the elderly and those in need of nursing care, and a growing number of medical institutions and facilities for the elderly are implementing oral care as a part of prevention efforts. However, in many cases the necessary techniques and methods are still not properly understood or implemented in the field. In response, many oral care seminars for professionals, individuals and families who want to work on good oral care moving forward are being conducted across Japan. Oral care is receiving increased attention from the perspective of preventing accidental swallowing, and Asahi Group Foods, Ltd. is making every effort to promote clean oral environments and improve the quality of life of the elderly.

Supporting Oral Care Seminars