Social Contributions Activities

Our Approach

The Asahi Group is proactively working to contribute to local communities based on its view that such contributions are a role companies are asked to fulfill.

Our Basic Approach to Social Contribution Activities

The Asahi Group is working to develop affluent local communities where diverse values are respected. The Asahi Group promotes social contribution activities that make the most of resources, knowhow and networks it has built through past activities to assist the solution of diversifying social and environmental problems. The Asahi Group contributes to realizing an affluent society by laying one activity over the other, building networks and developing them.

Record of Our Social Contribution Activities

The Asahi Group is examining candidate activities from the viewpoints of ethics and legal observance and undertaking social contribution activities in a broad range of fields, including culture and art, the environment, activities in local communities, health and medical science, social welfare, education and social education, science and research, international exchanges and cooperation, and sports.

Social Contribution Expenditures
Social Contribution Expenditures
Major Social Contribution Activities Undertaken (in FY 2017)
Details
Support for disaster-stricken regions Donated a total of 15 million yen
  • Torrential rains in northern Kyushu in July 2017
Support for reconstruction from the Great East Japan Earthquake Donated a total of approximately 131 million yen
Asahi Eco-mileage Donated approximately 9.1 million yen to 75 organizations
Asahi One Beer Club Donated approximately 4.2 million yen to 42 organizations
Donated 0.5 million yen to support disaster-stricken regions
*Donations from a reserve made by participating employees

Major Social Contribution Activities

The Asahi Group is proactively working to contribute to local communities based on is view that such contributions are a role companies are asked to fulfill. Major social contribution activities undertaken by the Asahi Group are as follows. (Linked websites are available in Japanese only.)

Promotion of Voluntary Activities

The Asahi Group is encouraging respective Group employees to keep taking part in voluntary activities. For that purpose, the Asahi Group has prepared systems, including leave and other systems for supporting their voluntary activities, an Intranet and an in-house magazine offering information about such activities.

Major Systems and Programs for Voluntary Activities by Employees
System/Program Content
Asahi Nice Life Leave System
(Volunteer Leave System)
Provides 12 days of annual paid leave for employees participating in voluntary activities that meet the required criteria.
Asahi Eco-mileage Converts voluntary activities of employees into points that serve as the basis for calculating donations to local community organizations
Provision of opportunities to participate in volunteer activities Allows employees to participate in volunteer activities including the KIDS Project, forest preservation activities, and Great East Japan Earthquake Reconstruction Support Activities
Volunteers who collect and donate various items Volunteers collect and donate used prepaid cards, used stamps, unused postcards, and other items

Support in Times of Disaster

The Asahi Group is making donations and offering relief supplies in the event of a disaster based on the idea of “providing what is needed to people in need in times of need.”

Disaster Area Support Results
2017 Torrential rains in northern Kyushu Donations
2016 Kumamoto earthquakes Contributions and relief funds donated
Relief supplies provided
Typhoon Lionrock (Hokkaido, Iwate) Contributions donated
2016 Central Tottori Earthquake Contributions donated
Fire in Itoigawa City Contributions donated
2015 Cyclone Pam, Vanuatu Donations to NGOs
Nepal earthquake Donations to NGOs
Myanmar floods Donations to NGOs
Typhoon Etau (Kanto, Tohoku) Contributions donated
Relief supplies provided
Volunteers dispatched

Our Social Contribution Activities in the Past

Please click here for social contribution activities the Asahi Group has undertaken up to this point. (Japanese only)