CSR Management

The Asahi Group’s CSR

The Asahi Group has formulated the Asahi Group CSR Policy and carries out CSR activities based on the Corporate Philosophy and Guidelines for Corporate Behavior. We aim to promote healthy living and the enrichment of society as stated in our Corporate Philosophy, by contributing to the resolution of social issues through our business in order to continue to be a corporation that plays a vital role in society. We believe it is important to engage in dialogue with society and cooperate with our stakeholders in our CSR activities. As such, we have prepared an internal structure so that we incorporate their opinions and ideas we receive in future activities.

Corporate Philosophy and Guidelines for Corporate Behavior

Corporate Philosophy

The Asahi Group aims to satisfy customers with the highest levels of quality and integrity, while contributing to the promotion of healthy living and the enrichment of society worldwide.

Guidelines for Corporate Behavior

Customer satisfaction
  • Provide high-quality and abundantly original products and services with customer satisfaction as the cornerstone to all corporate activities.
  • Propose new values to meet our customers' expectations by revolutionizing our thinking and behavior.
Safety and environmental responsibility
  • Bear full environmental responsibility and ensure the safety of all our corporate activities, ever aspiring to preserve our beautiful earth and be gentle to its people.
  • Promote resource renewal and energy conservation through recycling and waste reduction.
Fair, open corporate ethics
  • Win customers' trust though corporate behavior that is based on respect for sound and fair ethics.
  • Value importance of communication with society and actively facilitate mutual comprehension via the disclosure of information.
World-class corporate activities
  • Have a global vision and strive to follow international standards for corporate behavior.
  • Take on global business opportunities on the world stage.
A corporate culture rich in ideas and vitality
  • Create a corporate climate where the rich ideas and ambitious spirit of each employee can be leveraged.
  • Create a corporate climate that abounds in activities where individuals an think and act for themselves.
Original and responsive corporate action
  • Stay ahead of change and always strive to be forward-minded and swift in corporate action.
  • Aim to share excitement with society through inventive concepts and individual behavior.
Independent and integrated management
  • Corporate management where each company thrives from its own independence.
  • Aim for group management that leverages our combined strengths.
Continued, high-quality growth
  • Aim for efficient use of managerial resources and productive management.
  • Meet everyone's expectations, from customers and shareholders to employees, through sustained and high-quality grow.

Mid-Term Management Policy and CSR

One of the three key priorities in the Asahi Group’s Medium-Term Management Policy from 2016 is reinforcement of ESG initiatives.

Upon starting the Medium-Term Management Policy, the Group set about creating a foundation for its initiatives by reframing social issues as business priorities for the Group. As part of this, the Group revised the CSR priority themes that make up its CSR materiality in light of the recent social situation.

Furthermore, in this Medium-Term Management Policy, we are aiming to engage in development for CSV strategies as part of our enhancement of ESG initiatives. In order to develop initiatives that can balance both values for society with values for the Asahi Group, we are attempting to implement challenging CSV initiatives that are unique to the Asahi Group while cooperating with all of our stakeholders.

Looking ahead, the Group aims to continuously increase its corporate value by incorporating ESG viewpoints and initiatives into its management strategy.

Positioning of ESG in the Medium-Term Management Policy

Positioning of ESG in the Medium-Term Management Policy

Our Policy on CSR Activities
Asahi Group CSR Policy (Established January 2010)

Our Policy on CSR Activities

The Asahi Group seeks to contribute to the development of a sustainable society through all our business activities worldwide.
Not only will we comply with the various laws and rules of all countries and regions where we operate, but we will also take the initiative to actively engage in activities aimed at fulfilling our social responsibility with a global viewpoint.
Furthermore, we hope to share the excitement with all the peoples of the world through the creation of new social values.
We will continue to think about what we can do to bring this about and take action,together with all the stakeholders that surrounds us.

CSR Implementation Structure

Structure of Group-wide CSR Promotion System

At the Asahi Group, the Director in charge of CSR for Asahi Group Holdings, Ltd. is responsible for the promotion of CSR within the Group. Immediately below the Director is the Corporate Social Responsibility Section, which conducts CSR management for the entire Group. In addition, the Group CSR Promotion Council provides a cross-divisional structure for CSR promotion within the Group.
The Group CSR Promotion Council determine directionality for CSR measures, confirm progress, review the integrated report, and share CSR-related information. Decisions are submitted as appropriate to the Corporate Strategy Board of Asahi Group Holdings, Ltd. for management to commit to these decisions.

Structure of Group-wide CSR Promotion System

Areas of Activity for CSR and Key Themes

The Asahi Group believes that it is important to maximize the strengths of each business company and to endeavor to solve social issues through the core business.
To reflect this attitude in our CSR activities, we have established the three fields of “Food and Health,” “The Environment,” and “People and Society” and “Key CSR Themes” in accordance with these. In light of subsequent significant changes brought about by the new establishment of international objectives related to social problems such as the adoptions of the SDGs at the UN Summit and the Paris Agreement at the COP21 in 2015, the “Key CSR Themes” were renewed in 2016.

CSR theme renewal process

CSR theme renewal process
STEP1  Identifying Issues

Using the G4 Sustainability Reporting Guidelines issued by GRI as a reference along with feedback from customers and other stakeholders, the Asahi Group identified issues and examined them thoroughly against its previous key themes. There was also a discussion of the scope in which those issues have an impact.

Mapping of identified issues
Identifying Issues
STEP 2  Discussion from Stakeholders' Perspective

A stakeholder dialogue was conducted between five directors of Asahi Group Holdings, Ltd. and two outside experts. The participants looked into the issues examined from Step 1 and discussed the approach that the Asahi Group should take toward those issues.

Discussion from Stakeholders' Perspective
STEP 3  Deciding on Materiality and the Direction of Specific Measures

The Group decided on materiality, taking into account the dialogue with stakeholders, and stipulated the direction of specific measures reflecting the items discussed during the dialogue.

Deciding on Materiality and the Direction of Specific Measures
  • Corporate Governance
  • Compliance with Laws and Regulation
  • Compliance
  • Accountability
  • Fairness/Justice/Transparency
Food and Health

To practice the management philosophy, we have positioned “Food and Health” as an important area of activity as we voluntarily and proactively fulfill our responsibilities in our business activities while we take initiatives to create a new social value.
We will contribute to the following two SDGs through the promotion of moderate drinking and responding to the nutritional needs of all people from children to elderly people.

Goal 2:End hunger, achieve food security and improved nutrition and promote sustainable agriculture

Goal 3:Ensure healthy lives and promote well-being for all at all ages

Related Information
The Environment

The Environmental Vision 2020 aims to strengthen the Basic Environmental Principles, which stipulate the behavioral guidelines regarding the environment for all Group employees, as well as the environmental conservation activities. Based on this, the Asahi Group is moving forward with initiatives by channeling them into specific activities.
We will contribute to the following five SDGs through initiatives for CO2 emission reduction and energy conservation in business activities, the development of beer yeast and microorganisms for use as agricultural materials, and forest conservation activities of the Asahi Forest and water resource forests.

Goal 2:End hunger, achieve food security and improved nutrition and promote sustainable agriculture

Goal 7:Ensure access to affordable, reliable, sustainable and modern energy for all people

Goal 12:Ensure sustainable consumption and production patterns

Goal 13:Take urgent action to combat climate change and its impacts

Goal 15:Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss

Related Information
People and Society

The Asahi Group believes that a truly affluent society is the result of a combination of a wholesome environment and the ability to lead a peaceful life in addition to the wellbeing of one's mind and body, and we are launching various activities to realize that vision. We will contribute to the following five SDGs objectives through promoting diversity and engaging in activities for sustainable water resources and supply chains, as well as wide-ranging social contribution activities in the form of disaster support and next-generation educational support and food bank activities.

Goal 2:End hunger, achieve food security and improved nutrition and promote sustainable agriculture

Goal 4:Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

Goal 5:Achieve gender equality and empower all women and girls

Goal 6:Ensure availability and sustainable management of water and sanitation for all

Goal 8:Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

Goal 10:Reduce inequality within and among countries

Related Information

Message from Management

Message from Management

Noboru Kagami
Director and Corporate Officer
Asahi Group Holdings, Ltd.

We will create a future vision from a medium- to long-term perspective and contribute to development of a sustainable society.

Three years have passed since the sustainable development goals (SDGs) were adopted at the United Nations Sustainable Development Summit 2015. The SDGs are common goals shared by developed and developing countries alike. To achieve these goals, businesses as well as countries must take a proactive approach.

In fact, the initiatives of companies, including Asahi Group Holdings, have changed significantly during the past three years. Some companies have transformed the business models of their core businesses to resolve social issues, and a movement toward creation of examples of new market development and productivity improvement is gaining impetus. Also, an increasing number of companies are setting medium- to long-term goals with a global-scale, common international framework in mind, such as greenhouse gas reduction initiatives.

Amid these transformations and trends, the Asahi Group has made reinforcing ESG (environmental, social, and governance) initiatives with the aim of increasing sustainability a priority in the Medium-Term Management Policy formulated in 2016. We seek to upgrade intangible capital, such as nature, social capital, and human resources, and develop it into a CSV (Creating Shared Value) strategy and aspire to both achieve sustainable growth in our core businesses and contribute to resolving social issues.

The environment surrounding the Asahi Group is changing substantially, a development that started with the acquisition of the European beer business the year before last. In addition to focusing on Japan, we must now think on a broader global scale. We want to contribute to society while addressing the increasing diversity and complexity of the demands of the world. To achieve this, we will create a future vision from a medium- to long-term perspective and contribute to development of a sustainable society by working to resolve social issues while leveraging Asahi’s unique technologies to the maximum extent.