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Communication with Stakeholders

Communication with Major Stakeholders

Asahi Group will contribute to the development of a sustainable society by way of business activities throughout the world.
To this end, we will implement everything possible, based on the Asahi Group Philosophy and the Asahi Group Code of Conduct.

Main Stakeholders Content Main Contact Opportunities

1. Pursuit of customer and consumer satisfaction Asahi places its highest priority on the safety and trust of its customers and consumers. Asahi wins customer and consumer satisfaction by complying with laws and regulations relating to the quality of its products and services and consistently exceeding expectations with its products and services.

2. Be transparent and act with integrity Asahi provides helpful information regarding its products and services to customers and consumers.
Asahi addresses feedback and inquiries from customers and consumers swiftly and with integrity

  • Customer counseling office (handling inquiries)
  • Surveys related to product development etc.
  • Sales activities
  • Website, social media
  • Plant tours
  • Events and seminars

3. Employee growth and establishment of a safe and positive work environment Asahi respects the human rights and diverse values of all its employees and strives to foster a corporate culture in which each employee can grow, making use of his or her unique skills and abilities. Asahi will grow through the growth of its employees. Asahi complies with the labor laws in each country and region where Asahi does business as well as employment rules and employment contracts and strives to create work environments that ensure the safety and health of its employees.


4. Contribute to a sustainable society Asahi endeavors to address social issues through its business and to contribute to the achievement of a sustainable society. The respect for human rights is fundamental to everything Asahi does.

5. Anti-bribery Asahi will not engage in any form of bribery or corruption, and strives to maintain honest and healthy business relationships. Asahi will remain politically neutral.


6. Foster fair and healthy relationships with our business partners Asahi engages suppliers and other business partners based on a comprehensive assessment, which includes quality and price. Asahi promotes fair and healthy relationships with business partners and works with partners to mutually increase corporate value.

7. Promote CSR with our suppliers Asahi promotes CSR in its procurement activities together with suppliers, respects human rights and the environment, and complies with applicable laws and regulations in order to contribute to the development of a sustainable society.

8. Maintain fair competitive relationships Asahi complies with laws and regulations concerning fair competition applicable in each country and region where Asahi does business and acts fairly and with transparency.


9. Increase corporate value and protect company assets Asahi seeks to increase corporate value through sustainable profit growth and the appropriate return of profits to shareholders. To achieve this, Asahi manages its tangible and intangible assets properly in accordance with the company rules and protects the value of these assets.

10. Timely, appropriate and fair disclosures Asahi discloses company information in a timely, appropriate and fair manner in order for shareholders to accurately understand and evaluate company information, as well as to prevent insider trading and the leakage of material, non-public information.

  • General meeting of shareholders
  • Financial results briefing
  • Briefings for individual investors
  • “Asahi Super Report” for shareholders
  • Integrated report
  • Handling surveys from ESG assessment agencies
  • Website

Support for External Initiatives

The Asahi Group is working with our stakeholders through participation in various organizations such as industry forums, international organizations, NPOs, and NGOs.

Supporting the United Nations Global Compact


The Asahi Group was the third Japanese company to express support for The United Nations Global Compact in June 2002.
The Global Compact was proposed by the then Secretary-General of the United Nations Kofi Annan on January 31st, 1999 at the World Economic Forum, and he requested individual corporations to support and practice the ten principles in the four areas pertaining to human rights, labor standards, the environment, and corruption prevention within their scope of influence. Its aim is to bring about a proactive change to the world by complying with and practicing these rules as individual corporations execute their business.
The Asahi Group also participates in the sectional meetings organized by Global Compact Network Japan and is committed to the achievement of the Ten Principles in cooperation with leading companies in Japan.

The Ten Principles of the UN Global Compact

Human Rights
  • Principle 1: Businesses should support and respect the protection of internationally proclaimed human rights; and
  • Principle 2: make sure that they are not complicit in human rights abuses.
  • Principle 3: Businesses should uphold the freedom of association and the effective recognition of the right to collective bargaining;
  • Principle 4: the elimination of all forms of forced and compulsory labour;
  • Principle 5: the effective abolition of child labour; and
  • Principle 6: the elimination of discrimination in respect of employment and occupation.
  • Principle 7: Businesses should support a precautionary approach to environmental challenges;
  • Principle 8: undertake initiatives to promote greater environmental responsibility; and
  • Principle 9: encourage the development and diffusion of environmentally friendly technologies.
  • Principle 10: Businesses should work against corruption in all its forms, including extortion and bribery.

Supporting SDGs

The Asahi Group supports Sustainable Development Goals (SDGs).
In 2015, more than 150 member nations of the United Nations adopted “Transforming our world: the 2030 Agenda for Sustainable Development” for its post-2015 development agenda. This agenda is an action plan proclaiming the goals that should be achieved by 2030 for the sake of humanity, our Earth, and prosperity. The agenda comprises 17 SDGs and 169 targets. The Asahi Group contributes towards achieving these SDGs through our efforts under our CSR key themes.

Related Information
17Goals To Transform Our World

Major Participating Organizations

  • UN Global Compact
  • Council for Better Corporate Citizenship (CBCC)
  • Japan Platform (JPF)
  • International Alliance for Responsible Drinking (IARD)
  • World Federation of Advertisers (WFA)
  • The Consumer Goods Forum (CGF)
  • CDP Japan
  • RE100
  • Japan Climate Leaders' Partnership (JCLP)
  • The Global Alliance for Sustainable Supply Chain (ASSC)
  • Japan Clean Ocean Material Alliance (CLOMA)
  • Keidanren Committee on Nature Conservation
  • Japan Platform for Migrant Workers towards Responsible and Inclusive Society (JP-MIRAI)
  • Japan NPO Center
  • Second Harvest Japan (2HJ)
  • Central Community Chest of Japan
  • Japan Committee, Vaccines for the World's Children (JCV)
  • Nippon Association of Consumer Specialists
  • Association of Consumer Affairs Professionals (ACAP)
  • Japan Food Safety Management Association