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Bringing Nutrition and Energy to People Devastated by FloodingFlood Relief Through Delivery of Supplies

In response to the massive floods that struck central Vietnam, Asahi Beverages Vietnam launched an initiative to deliver relief supplies to the afflicted areas. The company chose highly nutritional products from its own line-up to include in the relief supplies, to help restore the energy of the recipients.

Visits to Homes Facing Hardship in the Afflicted Region

In the autumn of 2020, central Vietnam was devastated by some of the worst flooding in decades. Repeated typhoon landings and intensive torrential rain resulted in flooding and landslides in multiple areas. Many of the region's residents were faced with the kind of hardship they had never experienced before, with homes destroyed by flooding, entire villages washed away, and hamlets cut off from vital lifelines.
As well as drinking water and food, the region faced shortages of everything from medicines to the materials needed to repair homes. When Asahi Beverages Vietnam learned of the region's predicament, it partnered with local newspaper Tuoi Tre and the local government Tam Ky City People's Committee to launch assistance efforts. Company personnel visited a hamlet in Tam Ky City, Quang Nam Province, which had been particularly hard hit by the floods, and they presented packs containing 100 relief supplies to all households.

Donation of Relief Packs Containing Asahi Beverages Vietnam Products, Including Five Cans of Condensed Milk

Any relief packs of Asahi Beverages Vietnam products delivered to those households included five cans of condensed milk. Beverages containing condensed milk, including sweet, rich Vietnamese coffee, are a tradition in Vietnam. This dairy product, which is filling and has a high nutritional value, was chosen with the aim of relieving the exhaustion of living in a disaster zone and to lift the spirits of the affected residents.
Knowing that people who always use Asahi Beverages Vietnam's products were suffering, the company put those products to use as a source of nutrition and energy to help those people overcome their predicament. Seeing the happy faces of the affected residents as they handed over the relief packs provided the employees with an opportunity to consider anew the significance of the ties between local communities and manufacturers who deliver their products to those communities.

Examples of other Asahi Group initiatives

List of initiatives