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CEO Message

Contribute to a Sustainable Society by Delivering Great Taste and Fun

Atsushi KATSUKI, President and CEO

The Asahi Group pursues initiatives designed to realize a sustainable society and increase corporate value based on the Medium- to Long-term Management Policy that we formulated by backcasting from megatrends in order to help us implement our Asahi Group Philosophy in practice.

The business environment has been severe over the last couple of years due to the emergence of evident geopolitical risks, soaring raw materials and energy prices, and a range of other factors. However, we have been able to combat significant cost increases by pursuing appropriate pricing strategies in each region in which we operate and expanding our premium product category. Furthermore, in addition to encouraging our four regional headquarters in Japan, Europe, Oceania, and Southeast Asia to boost their respective competitive advantage, we are also pressing ahead with moves to strengthen Group governance platforms by establishing a new company in Singapore to consolidate our global procurement function.

Not only are we facing the risk of an economic slowdown caused by persistently high overall costs, inflation, and other factors, but climate change is also reaching crisis proportions and the environment surrounding our business is growing ever more severe. Against this backdrop, we will strive to strengthen our business portfolio through our premium strategy, while further enhancing our core strategy that focuses primarily on integrating sustainability into management, and enhancing human capital. Furthermore, we intend to accelerate the transformation and diversification of the entire Group as we aim at achieving genuine globalization across the Group. Our ultimate aim is to boost our corporate value to a level that exceeds the sum of our regional operations by sharing best global practice and successfully growing our business while helping to solve social issues.

Throughout our history, the Asahi Group has been able to tap into the blessing of nature all over the world to deliver great taste and fun. We will continue to build even better connections between people and their fellow citizens, nature, communities, and societies in order to contribute to a sustainable society.

We very much appreciate your continued guidance and support in our corporate endeavors.

January 2024

Atsushi KATSUKI
President and CEO