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President’s Message

Developing the Asahi Group as an asset also valued by future society. Pursuing sustainability as a foundation of our management, we will aspire to a new stage that leads to business growth. Atsushi KATSUKI President and CEO, Representative Director Asahi Group Holdings, Ltd. Developing the Asahi Group as an asset also valued by future society. Pursuing sustainability as a foundation of our management, we will aspire to a new stage that leads to business growth. Atsushi KATSUKI President and CEO, Representative Director Asahi Group Holdings, Ltd.

The Asahi Group, which uses the blessings of nature for its offerings, is working to bolster its sustainability initiatives so that future generations can also enjoy the rich bounties of the natural world. For us, therefore, pursuing sustainability is essentially synonymous with pursuing business itself. In doing so, we earn the trust of our stakeholders—and only through with that trust can we serve our social role.

In the Asahi Group Philosophy (AGP), we set out our mission to “deliver on our great taste promise and bring more fun to life,” under which we embrace the principle of “building value together with all our stakeholders.” This is a promise to engage sincerely with each of stakeholders: our customers, employees, members of society, partners, and shareholders.
As part of our Medium-Term Management Policy, which seeks to achieve the AGP, we have committed to “reinforcing ESG initiatives.” ESG risks such as those related to action against climate change and human rights issues can shake our business management, and should understandably be addressed and regarded as our management issue. We also consider these risks to be an opportunity for growing our business operations by, for example, expanding the operations that create value maximizing the strengths unique to the Asahi Group.

The Asahi Group’s Global Sustainability Committee, which I chair in my role as CEO, brings together the heads of each of our Regional Headquarters in Europe, Oceania, and other regions to share best practices and engage in other such means to progress initiatives across the Group and across the globe. Moreover, of the five material issues, two will be addressed in our activities with top priority as issues of global relevance: “Environment” - an indisputably urgent topic – and “Communities” – in light of the increasing importance of the ties between people and between people and their communities that have resulted from changes in social trends.

The significant changes to the environment and society today have already marked an end to the era in which enterprises were able to rely solely on the business model of expansion as the means of development. I have designated sustainability as a foundation of our management and will aspire to a new stage for the Asahi Group that leads to business growth. We will thereby develop the Asahi Group into an asset that is also valued by society in the future, and in doing so endeavor to contribute to ensuring a sustainable and prosperous society.

Atsushi KATSUKI
President and CEO, Representative Director
Asahi Group Holdings, Ltd.