President’s Message

Developing the Asahi Group as an asset also valued by future society. Pursuing sustainability as a foundation of our management, we will aspire to a new stage that leads to business growth. Atsushi KATSUKI President and CEO, Representative Director Asahi Group Holdings, Ltd. Developing the Asahi Group as an asset also valued by future society. Pursuing sustainability as a foundation of our management, we will aspire to a new stage that leads to business growth. Atsushi KATSUKI President and CEO, Representative Director Asahi Group Holdings, Ltd.

The Asahi Group, which uses the blessings of nature for its offerings, is working to bolster its sustainability initiatives so that future generations can also enjoy the rich bounties of the natural world. For us, therefore, pursuing sustainability is essentially synonymous with pursuing business itself. In doing so, we earn the trust of our stakeholders—and only through with that trust can we serve our social role.

In the Asahi Group Philosophy (AGP), we set out our mission to “deliver on our great taste promise and bring more fun to life,” under which we embrace the principle of “building value together with all our stakeholders.” This is a promise to engage sincerely with each of stakeholders: our customers, employees, members of society, partners, and shareholders.
As part of our Medium-Term Management Policy, which seeks to achieve the AGP, we have committed to “reinforcing ESG initiatives.” Given that ESG risks—such as those related to tackling climate change and securing water resources—are issues that can deliver unsettling blows to business management, addressing those risks as a goal for management is both a natural step and an opportunity for business growth.

The Asahi Group’s Global Sustainability Committee, which I chair in my role as CEO, brings together the heads of each of our Regional Headquarters in Europe, Oceania, and other regions to share best practices and engage in other such means to progress initiatives across the Group and across the globe. Moreover, of the five areas that we have identified as material issues, two will be addressed in our initiatives with top priority as issues of global relevance: the environment—an indisputably urgent topic—and communities—in light of the increasing importance of the ties between people and between people and their communities that has resulted from the impact of the COVID-19 pandemic.

The significant changes to the environment and society today have already marked an end to the era in which enterprises were able to rely solely on the business model of expansion as the means of development. I have designated sustainability as a foundation of our management and will aspire to a new stage for the Asahi Group that leads to business growth. We will thereby develop the Asahi Group into an asset that is also valued by society in the future, and in doing so endeavor to contribute to ensuring a sustainable and prosperous society.

Atsushi KATSUKI
President and CEO, Representative Director
Asahi Group Holdings, Ltd.