Monthly Sales Reports 2011

  • Jan. - Dec. 2011 2010
    '000 of cases yoy change (%) '000 of cases
    Beer Domestic 111,611 -4.3 116,654
    Happoshu (low-malt beer) Domestic 16,641 -11.2 18,748
    New genre (Malt-based) Domestic 39,387 7.0 36,815
    Total 167,640 -2.7 172,217
    Sales by brand
    (unit/'000 cases)     		2011 Sep. 2011 Jan. - Sep.
    cases in 2011 yoy change (%) cases in 2010 cases in 2011 yoy change (%) cases in 2010
    Super Dry 13,750 -3.8 14,300 108,500 -3.7 112,650
    Style Free 1,160 0.9 1,150 12,030 5.1 11,450
    Clear Asahi 2,650 15.2 2,300 24,200 12.9 21,430
    Asahi Off 740 2.8 720 7,470 4.2 7,170
    Ichibanmugi 110 ― ― 2,960 ― ―
    BLUE LABEL 260 ― ― 2,710 ― ―
  • Nov. 2011 Nov. 2011 Jan. - Nov.
    yoy change (%) yoy change (%)
    Beer Domestic -3.0 -5.0
    Happoshu (low-malt beer) Domestic -13.0 -12.0
    New genre (Malt-based) Domestic 5.0 7.0
    Total -2.0 -3.0
    Sales by brand
    (unit/'000 cases)     		2011 Nov. 2011 Jan. - Nov.
    cases in 2011 yoy change (%) cases in 2010 cases in 2011 yoy change (%) cases in 2010
    Super Dry 8,400 -2.9 8,650 94,750 -3.7 98,350
    Style Free 930 -1.1 940 10,870 5.5 10,300
    Clear Asahi 1,920 9.7 1,750 21,550 12.7 19,130
    Asahi Off 580 -4.9 610 6,730 4.3 6,450
    Ichibanmugi 100 ― ― 2,850 ― ―
    BLUE LABEL 280 ― ― 2,450 ― ―
  • Oct. 2011 Oct. 2011 Jan. - Oct.
    yoy change (%) yoy change (%)
    Beer Domestic -1.0 -5.0
    Happoshu (low-malt beer) Domestic -14.0 -11.0
    New genre (Malt-based) Domestic 18.0 7.0
    Total 1.0 -3.0
    Sales by brand
    (unit/'000 cases)     		2011 Oct. 2011 Jan. - Oct.
    cases in 2011 yoy change (%) cases in 2010 cases in 2011 yoy change (%) cases in 2010
    Super Dry 8,050 -1.2 8,150 86,350 -3.7 89,700
    Style Free 950 -2.1 970 9,940 6.2 9,360
    Clear Asahi 1,920 10.3 1,740 19,630 12.9 17,380
    Asahi Off 580 -1.7 590 6,150 5.3 5,840
    Ichibanmugi 130 ― ― 2,750 ― ―
    BLUE LABEL 330 ― ― 2,170 ― ―
  • Jan. - Sep. 2011 2010
    '000 of cases yoy change (%) '000 of cases
    Beer Domestic 81,109 -3.6 84,152
    Happoshu (low-malt beer) Domestic 12,722 -8.7 13,933
    New genre (Malt-based) Domestic 29,772 9.2 27,259
    Total 123,603 -1.4 125,344
    Sales by brand
    (unit/'000 cases)    		 2011 Sep. 2011 Jan. - Sep.
    cases in 2011 yoy change (%) cases in 2010 cases in 2011 yoy change (%) cases in 2010
    Super Dry 8,300 -7.3 8,950 78,300 -4.0 81,550
    Style Free 1,040 -1.0 1,050 8,990 7.2 8,390
    Clear Asahi 2,170 17.3 1,850 17,710 13.2 15,640
    Asahi Off 690 6.2 650 5,570 6.1 5,250
    Ichibanmugi 150 ― ― 2,620 ― ―
    BLUE LABEL 380 ― ― 1,840 ― ―
  • Aug. 2011 Aug. 2011 Jan. - Aug.
    yoy change (%) yoy change (%)
    Beer Domestic -2.0 -5.0
    Happoshu (low-malt beer) Domestic -16.0 -11.0
    New genre (Malt-based) Domestic 11.0 7.0
    Total -1.0 -3.0
    Sales by brand
    (unit/'000 cases)    		 2011 Aug. 2011 Jan. - Aug.
    cases in 2011 yoy change (%) cases in 2010 cases in 2011 yoy change (%) cases in 2010
    Super Dry 11,350 -2.2 11,600 70,000 -3.6 72,600
    Style Free 1,000 -2.9 1,030 7,950 8.3 7,340
    Clear Asahi 2,060 4.6 1,970 15,540 12.7 13,790
    Asahi Off 680 6.3 640 4,880 6.1 4,600
    Ichibanmugi 180 ― ― 2,470 ― ―
    BLUE LABEL 460 ― ― 1,460 ― ―
  • Jul 2011 Jul 2011 Jan. - Jul
    yoy change (%) yoy change (%)
    Beer Domestic -2.0 -5.0
    Happoshu (low-malt beer) Domestic -5.0 -10.0
    New genre (Malt-based) Domestic 27.0 7.0
    Total 3.0 -3.0
    Sales by brand
    (unit/'000 cases)    		 2011 Jul 2011 Jan. - Jul
    cases in 2011 yoy change (%) cases in 2010 cases in 2011 yoy change (%) cases in 2010
    Super Dry 12,950 0.0 12,950 58,650 -3.9 61,000
    Style Free 1,210 10.0 1,100 6,950 10.1 6,310
    Clear Asahi 2,520 18.9 2,120 13,480 14.0 11,820
    Asahi Off 730 2.8 710 4,200 6.1 3,960
    Ichibanmugi 250 ― ― 2,290 ― ―
    BLUE LABEL 920 ― ― 1,000 ― ―
  • Jan. - Jun. 2011 2010
    '000 of cases yoy change (%) '000 of cases
    Beer Domestic 48,629 -3.8 50,574
    Happoshu (low-malt beer) Domestic 8,320 -8.0 9,045
    New genre (Malt-based) Domestic 18,722 8.0 17,332
    Total 75,671 -1.7 76,951
    Sales by brand
    (unit/'000 cases)    		 2011 Jun. 2011 Jan. - Jun.
    cases in 2011 yoy change (%) cases in 2010 cases in 2011 yoy change (%) cases in 2010
    Super Dry 9,800 -10.9 11,000 45,700 -4.9 48,050
    Style Free 1,240 11.7 1,110 5,740 10.2 5,210
    Clear Asahi 2,250 -2.6 2,310 10,960 13.0 9,700
    Asahi Off 790 9.7 720 3,470 6.8 3,250
    Ichibanmugi 320 ― ― 2,040 ― ―
  • May 2011 May 2011 Jan. - May
    yoy change (%) yoy change (%)
    Beer Domestic -13.0 -4.0
    Happoshu (low-malt beer) Domestic -2.0 -11.0
    New genre (Malt-based) Domestic 0.0 5.0
    Total -9.0 -3.0
    Sales by brand
    (unit/'000 cases)     		2011 May 2011 Jan. - May
    cases in 2011 yoy change (%) cases in 2010 cases in 2011 yoy change (%) cases in 2010
    Super Dry 7,300 -12.0 8,300 35,900 -3.1 37,050
    Style Free 1,180 28.3 920 4,500 9.8 4,100
    Clear Asahi 2,070 21.1 1,710 8,710 17.9 7,390
    Asahi Off 660 10.0 600 2,680 5.9 2,530
    Ichibanmugi 310 ― ― 1,720 ― ―
  • Apr. 2011 Apr. 2011 Jan. - Apr.
    yoy change (%) yoy change (%)
    Beer Domestic 0.0 -1.0
    Happoshu (low-malt beer) Domestic -13.0 -13.0
    New genre (Malt-based) Domestic 4.0 6.0
    Total 0.0 -1.0
    Sales by brand
    (unit/'000 cases)     		2011 Apr. 2011 Jan. - Apr.
    cases in 2011 yoy change (%) cases in 2010 cases in 2011 yoy change (%) cases in 2010
    Super Dry 9,600 1.6 9,450 28,600 -0.5 28,750
    Style Free 1,000 9.9 910 3,320 4.4 3,180
    Clear Asahi 2,200 23.6 1,780 6,640 16.9 5,680
    Asahi Off 610 0.0 610 2,020 4.7 1,930
    Ichibanmugi 400 ― ― 1,410 ― ―
  • Jan. - Mar. 2011 2010
    '000 of cases yoy change (%) '000 of cases
    Beer Domestic 20,996 6.1 19,780
    Happoshu (low-malt beer) Domestic 3,837 -1.6 3,901
    New genre (Malt-based) Domestic 8,351 20.8 6,911
    Total 33,185 8.5 30,592
    Sales by brand
    (unit/'000 cases)     		2011 Mar. 2011 Jan. - Mar.
    cases in 2011 yoy change (%) cases in 2010 cases in 2011 yoy change (%) cases in 2010
    Super Dry 8,000 -5.3 8,450 19,000 -1.6 19,300
    Style Free 910 0.0 910 2,320 2.2 2,270
    Clear Asahi 1,940 19.0 1,630 4,440 13.8 3,900
    Asahi Off 550 -8.3 600 1,410 6.8 1,320
    Ichibanmugi 450 ― ― 1,010 ― ―
  • Feb. 2011 Feb. 2011 Jan. - Feb.
    yoy change (%) yoy change (%)
    Beer Domestic 0.0 1.0
    Happoshu (low-malt beer) Domestic -15.0 -12.0
    New genre (Malt-based) Domestic 33.0 21.0
    Total 5.0 3.0
    Sales by brand
    (unit/'000 cases)     		2011 Feb. 2011 Jan. - Feb.
    cases in 2011 yoy change (%) cases in 2010 cases in 2011 yoy change (%) cases in 2010
    Super Dry 6,250 0.0 6,250 11,000 1.4 10,850
    Style Free 810 0.0 810 1,410 3.7 1,360
    Clear Asahi 1,570 15.4 1,360 2,500 10.1 2,270
    Asahi Off 520 13.0 460 860 19.4 720
    Ichibanmugi 560 ― ― 560 ― ―
  • Jan. 2011 Jan. 2011 Jan. - Jan.
    yoy change (%) yoy change (%)
    Beer Domestic 2.0 2.0
    Happoshu (low-malt beer) Domestic -7.0 -7.0
    New genre (Malt-based) Domestic 2.0 2.0
    Total 1.0 1.0
    Sales by brand
    (unit/'000 cases)     		2011 Jan. 2011 Jan. - Jan.
    cases in 2011 yoy change (%) cases in 2010 cases in 2011 yoy change (%) cases in 2010
    Super Dry 4,750 3.3 4,600 4,750 3.3 4,600
    Style Free 600 9.1 550 600 9.1 550
    Clear Asahi 930 2.2 910 930 2.2 910
    Asahi Off 340 30.8 260 340 30.8 260
    Ichibanmugi will be launched on March 1,2011 will be launched on March 1,2011

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