Financial Information

Monthly Sales Reports

2009 - Dec. -

Dec. 2009 2008
kl '000 of cases yoy
change
(%)
kl '000 of cases
Beer Domestic 197,830 15,626 -3.4 204,804 16,177
Happoshu (low-malt beer) Domestic 28,282 2,234 -22.1 36,305 2,868
New genre (Malt-based) Domestic 45,836 3,621 52.6 30,040 2,373
Total 271,949 21,481 0.3 271,150 21,418
Jan. - Dec. 2009 2008
kl '000 of cases yoy
change
(%)
kl '000 of cases
Beer Domestic 1,531,544 120,975 -6.4 1,636,575 129,271
Happoshu (low-malt beer) Domestic 319,870 25,266 -13.4 369,441 29,182
New genre (Malt-based) Domestic 391,876 30,954 29.7 302,069 23,860
Total 2,243,291 177,195 -2.8 2,308,084 182,313
Sales by brand
(unit/'000 cases)
Dec.
cases in 2009 yoy
change
(%)
cases in 2008
Super Dry 15,450 -0.6 15,550
Style Free 1,260 3.3 1,220
Clear Asahi 2,190 25.9 1,740
Asahi Off 680
Mugishibori 610
Sales by brand
(unit/'000 cases)
Jan. - Dec.
cases in 2009 yoy
change
(%)
cases in 2008
Super Dry 117,000 -6.6 125,300
Style Free 11,720 3.0 11,380
Clear Asahi 19,330 36.9 14,120
Asahi Off 7,290
Mugishibori 2,650

2009 - Nov. -

Nov. 2009 2008
kl '000 of cases yoy
change
(%)
kl '000 of cases
Beer Domestic 114,778 9,066 -8.5 125,408 9,906
Happoshu (low-malt beer) Domestic 20,238 1,599 -23.4 26,432 2,088
New genre (Malt-based) Domestic 32,375 2,557 46.1 22,158 1,750
Total 167,391 13,222 -3.8 173,998 13,744
Jan. - Nov. 2009 2008
kl '000 of cases yoy
change
(%)
kl '000 of cases
Beer Domestic 1,333,714 105,349 -6.8 1,431,771 113,094
Happoshu (low-malt beer) Domestic 291,588 23,032 -12.5 333,135 26,314
New genre (Malt-based) Domestic 346,039 27,333 27.2 272,028 21,487
Total 1,971,342 155,714 -3.2 2,036,934 160,895
Sales by brand
(unit/'000 cases)
Nov.
cases in 2009 yoy
change
(%)
cases in 2008
Super Dry 8,550 -9.5 9,450
Style Free 860 -5.9 910
Clear Asahi 1,490 10.4 1,350
Asahi Off 500
Mugishibori 480
Sales by brand
(unit/'000 cases)
Jan. - Nov.
cases in 2009 yoy
change
(%)
cases in 2008
Super Dry 101,550 -7.5 109,750
Style Free 10,460 3.0 10,160
Clear Asahi 17,140 38.4 12,380
Asahi Off 6,610
Mugishibori 2,040

2009 - Oct. -

Oct. 2009 2008
kl '000 of cases yoy
change
(%)
kl '000 of cases
Beer Domestic 116,182 9,177 -5.5 122,947 9,711
Happoshu (low-malt beer) Domestic 23,326 1,842 -32.1 34,361 2,714
New genre (Malt-based) Domestic 34,233 2,704 35.1 25,338 2,001
Total 173,741 13,724 -4.9 182,646 14,427
Jan. - Oct. 2009 2008
kl '000 of cases yoy
change
(%)
kl '000 of cases
Beer Domestic 1,218,936 96,282 -6.7 1,306,363 103,188
Happoshu (low-malt beer) Domestic 271,350 21,434 -11.5 306,703 24,226
New genre (Malt-based) Domestic 313,664 24,776 25.5 249,871 19,737
Total 1,803,950 142,492 -3.2 1,862,937 147,151
Sales by brand
(unit/'000 cases)
Oct.
cases in 2009 yoy
change
(%)
cases in 2008
Super Dry 8,900 -6.3 9,500
The Master 70
Jukusen 80 -32.3 120
Cool Draft 140
Honnama-Aquablue- 370 -35.4 570
Style Free 1,020 0.0 1,020
Clear Asahi 1,540 2.7 1,500
Asahi Off 550
Mugishibori 560
Ajiwai 10 -95.1 200
Sales by brand
(unit/'000 cases)
Jan. - Oct.
cases in 2009 yoy
change
(%)
cases in 2008
Super Dry 93,000 -7.3 100,300
The Master 1,350
Jukusen 940 -43.4 1,660
Cool Draft 4,140
Honnama-Aquablue- 3,910 -36.6 6,170
Style Free 9,600 3.8 9250
Clear Asahi 15,650 41.8 11,030
Asahi Off 6,110
Mugishibori 1,560
Ajiwai 520 -87.4 4,130

2009 - Sep. -

Sep. 2009 2008
kl '000 of cases yoy
change
(%)
kl '000 of cases
Beer Domestic 116,157 9,175 -3.6 120,552 9,522
Happoshu (low-malt beer) Domestic 24,890 1,966 -20.5 31,308 2,473
New genre (Malt-based) Domestic 42,847 3,384 57.2 27,252 2,153
Total 183,894 14,526 2.7 179,113 14,148
Jan. - Sep. 2009 2008
kl '000 of cases yoy
change
(%)
kl '000 of cases
Beer Domestic 1,102,754 87,105 -6.8 1,183,416 93,477
Happoshu (low-malt beer) Domestic 248,024 19,591 -8.9 272,342 21,512
New genre (Malt-based) Domestic 279,432 22,072 24.5 224,533 17,736
Total 1,630,210 128,769 -3.0 1,680,291 132,724
Sales by brand
(unit/'000 cases)
Sep.
cases in 2009 yoy
change
(%)
cases in 2008
Super Dry 8,800 -4.9 9,250
The Master 110
Jukusen 80 -26.5 110
Cool Draft 250
Honnama-Aquablue- 370 -40.6 620
Style Free 1,050 0.0 1,050
Clear Asahi 1,670 9.2 1,530
Asahi Off 610
Mugishibori 1,000
Ajiwai 30 -88.6 260
Sales by brand
(unit/'000 cases)
Jan. - Sep.
cases in 2009 yoy
change
(%)
cases in 2008
Super Dry 84,100 -7.4 90,800
The Master 1,280
Jukusen 860 -44.3 1,540
Cool Draft 4,000
Honnama-Aquablue- 3,540 -36.7 5,600
Style Free 8,580 4.2 8230
Clear Asahi 14,110 48.0 9,530
Asahi Off 5,560
Mugishibori 1,000
Ajiwai 510 -87.0 3,920

2009 - Aug. -

Aug. 2009 2008
kl '000 of cases yoy
change
(%)
kl '000 of cases
Beer Domestic 151,148 11,939 -6.5 161,610 12,765
Happoshu (low-malt beer) Domestic 26,382 2,084 -16.9 31,765 2,509
New genre (Malt-based) Domestic 30,275 2,391 13.7 26,634 2,104
Total 207,805 16,414 -5.5 220,010 17,378
Jan. - Aug. 2009 2008
kl '000 of cases yoy
change
(%)
kl '000 of cases
Beer Domestic 986,597 77,930 -7.2 1,062,863 83,954
Happoshu (low-malt beer) Domestic 223,133 17,625 -7.4 241,034 19,039
New genre (Malt-based) Domestic 236,585 18,688 19.9 197,281 15,583
Total 1,446,316 114,243 -3.7 1,501,178 118,576
Sales by brand
(unit/'000 cases)
Aug.
cases in 2009 yoy
change
(%)
cases in 2008
Super Dry 11,600 -7.6 12,550
The Master 170
Jukusen 90 -37.0 140
Cool Draft 370
Honnama-Aquablue- 350 -44.6 630
Style Free 1,020 0.0 1,020
Clear Asahi 1,670 11.3 1,500
Asahi Off 610
Ajiwai 40 -85.2 270
Sales by brand
(unit/'000 cases)
Jan. - Aug.
cases in 2009 yoy
change
(%)
cases in 2008
Super Dry 75,300 -7.7 81,550
The Master 1,170
Jukusen 780 -46.0 1,440
Cool Draft 3,750
Honnama-Aquablue- 3,170 -36.2 4,970
Style Free 7,530 4.8 7180
Clear Asahi 12,440 55.4 8,000
Asahi Off 4,950
Ajiwai 480 -86.9 3,660

2009 - Jul. -

Jul. 2009 2008
kl '000 of cases yoy
change
(%)
kl '000 of cases
Beer Domestic 164,332 12,980 -13.1 189,058 14,934
Happoshu (low-malt beer) Domestic 28,735 2,270 -17.4 34,767 2,746
New genre (Malt-based) Domestic 31,490 2,487 6.0 29,703 2,346
Total 224,558 17,738 -11.4 253,529 20,026
Jan. - Jul. 2009 2008
kl '000 of cases yoy
change
(%)
kl '000 of cases
Beer Domestic 835,450 65,991 -7.3 901,253 71,189
Happoshu (low-malt beer) Domestic 196,751 15,541 -6.0 209,269 16,530
New genre (Malt-based) Domestic 206,310 16,296 20.9 170,647 13,479
Total 1,238,511 97,829 -3.3 1,281,169 101,198
Sales by brand
(unit/'000 cases)
Jul.
cases in 2009 yoy
change
(%)
cases in 2008
Super Dry 12,750 -13.9 14,800
The Master 200
Jukusen 160 -43.0 280
Cool Draft 420
Honnama-Aquablue- 400 -42.6 700
Style Free 1,100 -2.5 1,130
Clear Asahi 1,760 8.0 1,630
Asahi Off 700
Ajiwai 40 -86.3 330
Sales by brand
(unit/'000 cases)
Jan. - Jul.
cases in 2009 yoy
change
(%)
cases in 2008
Super Dry 63,700 -7.7 69,000
The Master 1,000
Jukusen 690 -46.5 1,290
Cool Draft 0
Honnama-Aquablue- 2,820 -35.0 4,340
Style Free 6,510 5.6 6,160
Clear Asahi 10,770 65.6 6,500
Asahi Off 4,340
Ajiwai 440 -87.0 3,390

2009 - Jun. -

Jun. 2009 2008
kl '000 of cases yoy
change
(%)
kl '000 of cases
Beer Domestic 151,926 12,001 0.2 151,671 11,980
Happoshu (low-malt beer) Domestic 32,889 2,598 1.0 32,578 2,573
New genre (Malt-based) Domestic 36,742 2,902 26.5 29,048 2,294
Total 221,558 17,501 3.9 213,297 16,848
Jan. - Jun. 2009 2008
kl '000 of cases yoy
change
(%)
kl '000 of cases
Beer Domestic 671,117 53,011 -5.8 712,194 56,255
Happoshu (low-malt beer) Domestic 168,016 13,271 -3.7 174,502 13,784
New genre (Malt-based) Domestic 174,820 13,809 24.0 140,944 11,133
Total 1,013,953 80,091 -1.3 1,027,640 81,172
Sales by brand
(unit/'000 cases)
Jun.
cases in 2009 yoy
change
(%)
cases in 2008
Super Dry 11,000 -1.4 11,150
The Master 300
Jukusen 130 -33.5 200
Cool Draft 520
Honnama-Aquablue- 460 -28.3 650
Style Free 1,080 8.0 1,000
Clear Asahi 1,910 27.3 1,500
Asahi Off 720
Ajiwai 50 -84.2 340
Sales by brand
(unit/'000 cases)
Jan. - Jun.
cases in 2009 yoy
change
(%)
cases in 2008
Super Dry 50,950 -6.0 54,200
The Master 800
Jukusen 530 -47.5 1,010
Cool Draft 2,960
Honnama-Aquablue- 2,420 -33.5 3,640
Style Free 5,420 7.9 5,030
Clear Asahi 9,010 84.9 4,870
Asahi Off 3,640
Ajiwai 400 -87.1 3,060

2009 - May. -

Sales by brand
(unit/'000 cases)
Jan. - Jun.
cases in 2009 yoy
change
(%)
cases in 2008
Super Dry 50,950 -6.0 54,200
The Master 800
Jukusen 530 -47.5 1,010
Cool Draft 2,960
Honnama-Aquablue- 2,420 -33.5 3,640
Style Free 5,420 7.9 5,030
Clear Asahi 9,010 84.9 4,870
Asahi Off 3,640
Ajiwai 400 -87.1 3,060
Jan. - May 2009 2008
kl '000 of cases yoy
change
(%)
kl '000 of cases
Beer Domestic 519,191 41,010 -7.4 560,524 44,275
Happoshu (low-malt beer) Domestic 135,127 10,674 -4.8 141,923 11,210
New genre (Malt-based) Domestic 138,077 10,907 23.4 111,896 8,839
Total 792,395 62,590 -2.7 814,343 64,324
Sales by brand
(unit/'000 cases)
May
cases in 2009 yoy
change
(%)
cases in 2008
Super Dry 9,050 -9.5 10,000
The Master 500
Jukusen 90 -46.5 160
Cool Draft 610
Honnama-Aquablue- 390 -38.1 630
Style Free 970 8.1 900
Clear Asahi 1,670 27.1 1,310
Asahi Off 710
Ajiwai 60 -87.4 450
Sales by brand
(unit/'000 cases)
Jan. - May
cases in 2009 yoy
change
(%)
cases in 2008
Super Dry 39,950 -7.2 43,050
The Master 500
Jukusen 400 -51.0 810
Cool Draft 2,440
Honnama-Aquablue- 1,960 -34.9 3,000
Style Free 4,340 7.8 4,030
Clear Asahi 7,100 110.5 3,370
Asahi Off 2,920
Ajiwai 340 -87.5 2,720

2009 - Apr. -

Apr. 2009 2008
kl '000 of cases yoy
change
(%)
kl '000 of cases
Beer Domestic 128,753 10,170 2.0 126,235 9,971
Happoshu (low-malt beer) Domestic 31,134 2,459 9.3 28,494 2,251
New genre (Malt-based) Domestic 33,537 2,649 26.6 26,485 2,092
Total 193,424 15,278 6.7 181,214 14,314
Jan. - Apr. 2009 2008
kl '000 of cases yoy
change
(%)
kl '000 of cases
Beer Domestic 395,631 31,250 -8.0 430,129 33,975
Happoshu (low-malt beer) Domestic 105,773 8,355 -5.0 111,299 8,791
New genre (Malt-based) Domestic 106,244 8,392 27.2 83,521 6,597
Total 607,647 47,997 -2.8 624,950 49,364
Sales by brand
(unit/'000 cases)
Apr.
cases in 2009 yoy
change
(%)
cases in 2008
Super Dry 9,900 3.1 9,600
Jukusen 90 -43.7 170
Cool Draft 710
Honnama-Aquablue- 380 -38.6 610
Style Free 960 18.9 810
Clear Asahi 1,710 47.4 1,160
Asahi Off 740
Ajiwai 60 -85.8 450
Sales by brand
(unit/'000 cases)
Jan. - Apr.
cases in 2009 yoy
change
(%)
cases in 2008
Super Dry 3,090 -6.5 33,050
Jukusen 310 -52.1 650
Cool Draft 1,830
Honnama-Aquablue- 1,560 -34.4 2,370
Style Free 3,370 7.7 3,130
Clear Asahi 5,430 163.6 2,060
Asahi Off 2,210
Ajiwai 290 -87.0 2,270

2009 - Mar. -

Mar. 2009 2008
kl '000 of cases yoy
change
(%)
kl '000 of cases
Beer Domestic 110,222 8,706 59.4 69,145 5,462
Happoshu (low-malt beer) Domestic 36,297 2,867 131.4 15,685 1,239
New genre (No-malt beer)Domestic 29,372 2,320 43.6 20,454 1,616
Total 175,890 13,893 67.1 105,285 8,316
Jan. - Mar. 2009 2008
kl '000 of cases yoy
change
(%)
kl '000 of cases
Beer Domestic 266,878 21,080 -12.2 303,894 24,004
Happoshu (low-malt beer) Domestic 74,639 5,896 -9.9 82,805 6,541
New genre (No-malt beer)Domestic 72,707 5,743 27.5 57,036 4,505
Total 414,223 32,719 -6.7 443,736 35,050
Sales by brand
(unit/'000 cases)
Mar.
cases in 2009 yoy
change
(%)
cases in 2008
Super Dry 8,550 71.0 5,000
Jukusen 90 -76.4 360
Cool Draft 1,120
Honnama-Aquablue- 440 29.4 340
Style Free 840 100.0 420
Clear Asahi 1,450 61.1 900
Asahi Off 700
Ajiwai 70 -80.6 360
Sales by brand
(unit/'000 cases)
Jan. - Mar.
cases in 2009 yoy
change
(%)
cases in 2008
Super Dry 21,000 -10.4 23,450
Jukusen 220 -55.0 480
Cool Draft 1,120
Honnama-Aquablue- 1,190 -32.4 1,760
Style Free 2,410 3.9 2,320
Clear Asahi 3,720 313.3 900
Asahi Off 1,470
Ajiwai 220 -87.9 1,820

2009 - Feb. -

Feb. 2009 2008
kl '000 of cases yoy
change
(%)
kl '000 of cases
Beer Domestic 92,006 7,267 -41.6 157,463 12,438
Happoshu (low-malt beer) Domestic 22,560 1,782 -53.6 48,602 3,839
New genre (No-malt beer)Domestic 30,586 2,416 17.6 26,008 2,054
Total 145,153 11,465 -37.5 232,074 18,331
Jan. - Feb. 2009 2008
kl '000 of cases yoy
change
(%)
kl '000 of cases
Beer Domestic 156,656 12,374 -33.3 234,749 18,543
Happoshu (low-malt beer) Domestic 38,342 3,029 -42.9 67,120 5,302
New genre (No-malt beer)Domestic 43,335 3,423 18.5 36,582 2,890
Total 238,333 18,826 -29.6 338,451 26,734
Sales by brand
(unit/'000 cases)
Feb.
cases in 2009 yoy
change
(%)
cases in 2008
Super Dry 7,050 -42.2 12,200
Jukusen 70 -1.4 70
Honnama-Aquablue- 430 -56.7 990
Style Free 890 -31.0 1,290
Clear Asahi 1,360
Asahi Off 770
Ajiwai 80 -91.8 1,010
Sales by brand
(unit/'000 cases)
Jan. - Feb.
cases in 2009 yoy
change
(%)
cases in 2008
Super Dry 12,450 -32.5 18,450
Jukusen 130 10.2 120
Honnama-Aquablue- 750 -47.3 1,420
Style Free 1,570 -17.4 1,900
Clear Asahi 2,270
Asahi Off 770
Ajiwai 150 -89.7 1,460

2009 - Jan. -

Jan. 2009 2008
kl '000 of cases yoy
change
(%)
kl '000 of cases
Beer Domestic 64,650 5,107 -16.3 77,286 6,105
Happoshu (low-malt beer) Domestic 15,782 1,247 -14.8 18,518 1,463
New genre (No-malt beer)Domestic 12,722 1,005 20.3 10,573 835
Total 93,154 7,358 -12.4 106,377 8,403
Sales by brand
(unit/'000 cases)
Jan.
cases in 2009 yoy
change
(%)
cases in 2008
Super Dry 5,400 -13.6 6,250
Jukusen 60 29.5 40
Honnama-Aquablue- 320 -25.6 430
Style Free 680 11.5 610
Clear Asahi 910 - -
Ajiwai 70 -85.1 450