Financial Information

Monthly Sales Reports

2011 - Dec. -

Jan. - Dec. 2011 2010
'000 of cases yoy change
(%)
'000 of cases
Beer Domestic 111,611 -4.3 116,654
Happoshu (low-malt beer) Domestic 16,641 -11.2 18,748
New genre (Malt-based) Domestic 39,387 7.0 36,815
Total 167,640 -2.7 172,217
Sales by brand
(unit/'000 cases)
2011 Sep. 2011 Jan.-Sep.
cases
in
2011
yoy
change
(%)
cases
in
2010
cases
in
2011
yoy
change
(%)
cases
in
2010
Super Dry 13,750 -3.8 14,300 108,500 -3.7 112,650
Style Free 1,160 0.9 1,150 12,030 5.1 11,450
Clear Asahi 2,650 15.2 2,300 24,200 12.9 21,430
Asahi Off 740 2.8 720 7,470 4.2 7,170
Ichibanmugi 110 2,960
BLUE LABEL 260 2,710

2011 - Nov. -

Nov. 2011 Nov. 2011 Jan.-Nov.
yoy change
(%)
yoy change
(%)
Beer Domestic -3.0 -5.0
Happoshu (low-malt beer) Domestic -13.0 -12.0
New genre (Malt-based) Domestic 5.0 7.0
Total -2.0 -3.0
Sales by brand
(unit/'000 cases)
2011 Nov. 2011 Jan.-Nov.
cases
in
2011
yoy
change
(%)
cases
in
2010
cases
in
2011
yoy
change
(%)
cases
in
2010
Super Dry 8,400 -2.9 8,650 94,750 -3.7 98,350
Style Free 930 -1.1 940 10,870 5.5 10,300
Clear Asahi 1,920 9.7 1,750 21,550 12.7 19,130
Asahi Off 580 -4.9 610 6,730 4.3 6,450
Ichibanmugi 100 2,850
BLUE LABEL 280 2,450

2011 - Oct. -

Oct. 2011 Oct. 2011 Jan.-Oct.
yoy change
(%)
yoy change
(%)
Beer Domestic -1.0 -5.0
Happoshu (low-malt beer) Domestic -14.0 -11.0
New genre (Malt-based) Domestic 18.0 7.0
Total 1.0 -3.0
Sales by brand
(unit/'000 cases)
2011 Oct. 2011 Jan.-Oct.
cases
in
2011
yoy
change
(%)
cases
in
2010
cases
in
2011
yoy
change
(%)
cases
in
2010
Super Dry 8,050 -1.2 8,150 86,350 -3.7 89,700
Style Free 950 -2.1 970 9,940 6.2 9,360
Clear Asahi 1,920 10.3 1,740 19,630 12.9 17,380
Asahi Off 580 -1.7 590 6,150 5.3 5,840
Ichibanmugi 130 2,750
BLUE LABEL 330 2,170

2011 - Sep. -

Jan. - Sep. 2011 2010
'000 of cases yoy change
(%)
'000 of cases
Beer Domestic 81,109 -3.6 84,152
Happoshu (low-malt beer) Domestic 12,722 -8.7 13,933
New genre (Malt-based) Domestic 29,772 9.2 27,259
Total 123,603 -1.4 125,344
Sales by brand
(unit/'000 cases)
2011 Sep. 2011 Jan.-Sep.
cases
in
2011
yoy
change
(%)
cases
in
2010
cases
in
2011
yoy
change
(%)
cases
in
2010
Super Dry 8,300 -7.3 8,950 78,300 -4.0 81,550
Style Free 1,040 -1.0 1,050 8,990 7.2 8,390
Clear Asahi 2,170 17.3 1,850 17,710 13.2 15,640
Asahi Off 690 6.2 650 5,570 6.1 5,250
Ichibanmugi 150 2,620
BLUE LABEL 380 1,840

2011 - Aug. -

Aug. 2011 Aug. 2011 Jan.-Aug.
yoy change
(%)
yoy change
(%)
Beer Domestic -2.0 -5.0
Happoshu (low-malt beer) Domestic -16.0 -11.0
New genre (Malt-based) Domestic 11.0 7.0
Total -1.0 -3.0
Sales by brand
(unit/'000 cases)
2011 Aug. 2011 Jan.-Aug.
cases
in
2011
yoy
change
(%)
cases
in
2010
cases
in
2011
yoy
change
(%)
cases
in
2010
Super Dry 11,350 -2.2 11,600 70,000 -3.6 72,600
Style Free 1,000 -2.9 1,030 7,950 8.3 7,340
Clear Asahi 2,060 4.6 1,970 15,540 12.7 13,790
Asahi Off 680 6.3 640 4,880 6.1 4,600
Ichibanmugi 180 2,470
BLUE LABEL 460 1,460

2011 - Jul. -

Jul 2011 Jul 2011 Jan.-Jul
yoy change
(%)
yoy change
(%)
Beer Domestic -2.0 -5.0
Happoshu (low-malt beer) Domestic -5.0 -10.0
New genre (Malt-based) Domestic 27.0 7.0
Total 3.0 -3.0
Sales by brand
(unit/'000 cases)
2011 Jul 2011 Jan.-Jul
cases
in
2011
yoy
change
(%)
cases
in
2010
cases
in
2011
yoy
change
(%)
cases
in
2010
Super Dry 12,950 0.0 12,950 58,650 -3.9 61,000
Style Free 1,210 10.0 1,100 6,950 10.1 6,310
Clear Asahi 2,520 18.9 2,120 13,480 14.0 11,820
Asahi Off 730 2.8 710 4,200 6.1 3,960
Ichibanmugi 250 2,290
BLUE LABEL 920 1,000

2011 - Jun. -

Jan. - Jun. 2011 2010
'000 of cases yoy change
(%)
'000 of cases
Beer Domestic 48,629 -3.8 50,574
Happoshu (low-malt beer) Domestic 8,320 -8.0 9,045
New genre (Malt-based) Domestic 18,722 8.0 17,332
Total 75,671 -1.7 76,951
Sales by brand
(unit/'000 cases)
2011 Jun. 2011 Jan.-Jun.
cases
in
2011
yoy
change
(%)
cases
in
2010
cases
in
2011
yoy
change
(%)
cases
in
2010
Super Dry 9,800 -10.9 11,000 45,700 -4.9 48,050
Style Free 1,240 11.7 1,110 5,740 10.2 5,210
Clear Asahi 2,250 -2.6 2,310 10,960 13.0 9,700
Asahi Off 790 9.7 720 3,470 6.8 3,250
Ichibanmugi 320 2,040

2011 - May. -

May 2011 May 2011 Jan.-May
yoy change
(%)
yoy change
(%)
Beer Domestic -13.0 -4.0
Happoshu (low-malt beer) Domestic -2.0 -11.0
New genre (Malt-based) Domestic 0.0 5.0
Total -9.0 -3.0
Sales by brand
(unit/'000 cases)
2011 May 2011 Jan.-May
cases
in
2011
yoy
change
(%)
cases
in
2010
cases
in
2011
yoy
change
(%)
cases
in
2010
Super Dry 7,300 -12.0 8,300 35,900 -3.1 37,050
Style Free 1,180 28.3 920 4,500 9.8 4,100
Clear Asahi 2,070 21.1 1,710 8,710 17.9 7,390
Asahi Off 660 10.0 600 2,680 5.9 2,530
Ichibanmugi 310 1,720

2011 - Apr. -

Apr. 2011 Apr. 2011 Jan.-Apr.
yoy change
(%)
yoy change
(%)
Beer Domestic 0.0 -1.0
Happoshu (low-malt beer) Domestic -13.0 -13.0
New genre (Malt-based) Domestic 4.0 6.0
Total 0.0 -1.0
Sales by brand
(unit/'000 cases)
2011 Apr. 2011 Jan.-Apr.
cases
in
2011
yoy
change
(%)
cases
in
2010
cases
in
2011
yoy
change
(%)
cases
in
2010
Super Dry 9,600 1.6 9,450 28,600 -0.5 28,750
Style Free 1,000 9.9 910 3,320 4.4 3,180
Clear Asahi 2,200 23.6 1,780 6,640 16.9 5,680
Asahi Off 610 0.0 610 2,020 4.7 1,930
Ichibanmugi 400 1,410

2011 - Mar. -

Jan. - Mar. 2011 2010
'000 of cases yoy change
(%)
'000 of cases
Beer Domestic 20,996 6.1 19,780
Happoshu (low-malt beer) Domestic 3,837 -1.6 3,901
New genre (Malt-based) Domestic 8,351 20.8 6,911
Total 33,185 8.5 30,592
Sales by brand
(unit/'000 cases)
2011 Mar. 2011 Jan.-Mar.
cases
in
2011
yoy
change
(%)
cases
in
2010
cases
in
2011
yoy
change
(%)
cases
in
2010
Super Dry 8,000 -5.3 8,450 19,000 -1.6 19,300
Style Free 910 0.0 910 2,320 2.2 2,270
Clear Asahi 1,940 19.0 1,630 4,440 13.8 3,900
Asahi Off 550 -8.3 600 1,410 6.8 1,320
Ichibanmugi 450 1,010

2011 - Feb. -

Feb. 2011 Feb. 2011 Jan.-Feb.
yoy change
(%)
yoy change
(%)
Beer Domestic 0.0 1.0
Happoshu (low-malt beer) Domestic -15.0 -12.0
New genre (Malt-based) Domestic 33.0 21.0
Total 5.0 3.0
Sales by brand
(unit/'000 cases)
2011 Feb. 2011 Jan.-Feb.
cases
in
2011
yoy
change
(%)
cases
in
2010
cases
in
2011
yoy
change
(%)
cases
in
2010
Super Dry 6,250 0.0 6,250 11,000 1.4 10,850
Style Free 810 0.0 810 1,410 3.7 1,360
Clear Asahi 1,570 15.4 1,360 2,500 10.1 2,270
Asahi Off 520 13.0 460 860 19.4 720
Ichibanmugi 560 560

2011 - Jan. -

Jan. 2011 Jan. 2011 Jan.-Jan.
yoy change
(%)
yoy change
(%)
Beer Domestic 2.0 2.0
Happoshu (low-malt beer) Domestic -7.0 -7.0
New genre (Malt-based) Domestic 2.0 2.0
Total 1.0 1.0
Sales by brand
(unit/'000 cases)
2011 Jan. 2011 Jan.-Jan.
cases
in
2011
yoy
change
(%)
cases
in
2010
cases
in
2011
yoy
change
(%)
cases
in
2010
Super Dry 4,750 3.3 4,600 4,750 3.3 4,600
Style Free 600 9.1 550 600 9.1 550
Clear Asahi 930 2.2 910 930 2.2 910
Asahi Off 340 30.8 260 340 30.8 260
Ichibanmugi will be launched
on March 1,2011
will be launched
on March 1,2011