Financial Information

Monthly Sales Reports

2012 - Dec. -

Jan. - Dec. 2012 2011
'000 of cases yoy change
(%)
'000 of cases
Beer Domestic 111,502 -0.1 111,611
Happoshu (low-malt beer) Domestic 15,658 -5.9 16,641
New genre (Malt-based) Domestic 37,138 -5.7 39,387
Total 164,298 -2.0 167,640
Sales by brand
(unit/'000 cases)
2012 Dec. 2012 Jan.-Dec.
cases
in
2012
yoy
change
(%)
cases
in
2011
cases
in
2012
yoy
change
(%)
cases
in
2011
Super Dry Total 13,170 -4.2 13,750 108,800 0.3 108,500
Super Dry 13,000 -5.5 13,750 105,900 -2.4 108,500
Dry Black 170 - - 2,900 - -
Style Free 1,160 0.0 1,160 11,900 -1.1 12,030
Clear Asahi 2,340 -11.7 2,650 23,770 -1.8 24,200
Asahi Off 770 4.1 740 7,470 0.0 7,470

2012 - Nov. -

Jul 2012 Nov 2012 Jan.-Nov
yoy change
(%)
yoy change
(%)
Beer Domestic 1 1
Happoshu (low-malt beer) Domestic 2 -6
New genre (Malt-based) Domestic -4 -5
Total 0 -1
Sales by brand
(unit/'000 cases)
2012 Nov. 2012 Jan.-Nov.
cases
in
2012
yoy
change
(%)
cases
in
2011
cases
in
2012
yoy
change
(%)
cases
in
2011
Super Dry Total 8,650 3.0 8,400 95,630 0.9 94,750
Super Dry 8,500 1.2 8,400 92,900 -2.0 94,750
Dry Black 150 - - 2,730 - -
Style Free 1,010 8.6 930 10,740 -1.2 10,870
Clear Asahi 1,930 0.5 1,920 21,430 -0.6 21,550
Asahi Off 630 8.6 580 6,700 -0.4 6,730

2012 - Oct. -

Jul 2012 Oct 2012 Jan.-Oct
yoy change
(%)
yoy change
(%)
Beer Domestic 1 1
Happoshu (low-malt beer) Domestic 5 -7
New genre (Malt-based) Domestic -5 -5
Total 0 -1
Sales by brand
(unit/'000 cases)
2012 Oct. 2012 Jan.-Oct.
cases
in
2012
yoy
change
(%)
cases
in
2011
cases
in
2012
yoy
change
(%)
cases
in
2011
Super Dry Total 8,180 1.6 8,050 86,980 0.7 86,350
Super Dry 8,050 0.0 8,050 84,400 -2.3 86,350
Dry Black 130 - - 2,580 - -
Style Free 1,070 12.6 950 9,730 -2.1 9,940
Clear Asahi 2,000 4.2 1,920 19,500 -0.7 19,630
Asahi Off 670 15.5 580 6,070 -1.3 6,150

2012 - Sep. -

Jan. - Sep. 2012 2011
'000 of cases yoy change
(%)
'000 of cases
Beer Domestic 80,691 -0.5 81,109
Happoshu (low-malt beer) Domestic 11,501 -9.6 12,722
New genre (Malt-based) Domestic 27,647 -7.1 29,772
Total 119,839 -3.0 123,603
Sales by brand
(unit/'000 cases)
2012 Sep. 2012 Jan.-Sep.
cases
in
2012
yoy
change
(%)
cases
in
2011
cases
in
2012
yoy
change
(%)
cases
in
2011
Super Dry Total 8,100 -2.4 8,300 78,800 0.6 78,300
Super Dry 7,900 -4.8 8,300 76,350 -2.5 78,300
Dry Black 200 - - 2,450 - -
Style Free 1,050 1.0 1,040 8,660 -3.7 8,990
Clear Asahi 1,980 -8.8 2,170 17,500 -1.2 17,710
Asahi Off 660 -4.3 690 5,400 -3.1 5,570

2012 - Aug. -

Aug 2012 Aug 2012 Jan.-Aug
yoy change
(%)
yoy change
(%)
Beer Domestic 3 1
Happoshu (low-malt beer) Domestic 4 -9
New genre (Malt-based) Domestic 1 -4
Total 3 -1
Sales by brand
(unit/'000 cases)
2012 Aug. 2012 Jan.-Aug.
cases
in
2012
yoy
change
(%)
cases
in
2011
cases
in
2012
yoy
change
(%)
cases
in
2011
Super Dry Total 11,770 3.7 11,350 70,700 1.0 70,000
Super Dry 11,550 1.3 11,350 68,450 -2.2 70,000
Dry Black 270 - - 2,250 - -
Style Free 1,100 10.0 1,000 7,610 -4.3 7,950
Clear Asahi 2,120 2.9 2,060 15,520 -0.1 15,540
Asahi Off 700 2.9 680 4,740 -2.9 4,880

2012 - Jul. -

Jul 2012 Jul 2012 Jan.-Jul
yoy change
(%)
yoy change
(%)
Beer Domestic -8 1
Happoshu (low-malt beer) Domestic -15 -11
New genre (Malt-based) Domestic -22 -5
Total -12 -2
Sales by brand
(unit/'000 cases)
2012 Jul. 2012 Jan.-Jul.
cases
in
2012
yoy
change
(%)
cases
in
2011
cases
in
2012
yoy
change
(%)
cases
in
2011
Super Dry Total 11,930 -7.9 12,950 58,930 0.5 58,650
Super Dry 11,650 -10.0 12,950 56,950 -2.9 58,650
Dry Black 280 - 0 1,980 - 0
Style Free 1,120 -7.4 1,210 6,510 -6.3 6,950
Clear Asahi 2,220 -11.9 2,520 13,400 -0.6 13,480
Asahi Off 670 -8.2 730 4,040 -3.8 4,200
Direct Shot 100 - - 790 - -

2012 - Jun. -

Jan. - Jun. 2012 2011
'000 of cases yoy change
(%)
'000 of cases
Beer Domestic 49,625 2.0 48,629
Happoshu (low-malt beer) Domestic 7,380 -11.3 8,320
New genre (Malt-based) Domestic 18,033 -3.7 18,722
Total 75,038 -0.8 75,671
Sales by brand
(unit/'000 cases)
2012 Jun. 2012 Jan.-Jun.
cases
in
2012
yoy
change
(%)
cases
in
2011
cases
in
2012
yoy
change
(%)
cases
in
2011
Super Dry Total 9,980 1.8 9,800 47,000 2.8 45,700
Super Dry 9,700 -1.0 9,800 45,300 -0.9 45,700
Dry Black 280 - - 1,700 - -
Style Free 1,090 -12.1 1,240 5,390 -6.1 5,740
Clear Asahi 2,180 -3.1 2,250 11,180 2.0 10,960
Asahi Off 690 0.0 690 3,370 -2.9 3,470
Direct Shot 190 - - 690 - -

2012 - May. -

May 2012 May 2012 Jan.-May
yoy change
(%)
yoy change
(%)
Beer Domestic 16.0 3.0
Happoshu (low-malt beer) Domestic -16.0 -10.0
New genre (Malt-based) Domestic 9.0 -1.0
Total 11.0 1.0
Sales by brand
(unit/'000 cases)
2012 May. 2012 Jan.-May.
cases
in
2012
yoy
change
(%)
cases
in
2010
cases
in
2012
yoy
change
(%)
cases
in
2010
Super Dry Total 8,470 16.0 7,300 37,020 3.1 35,900
Super Dry 8,200 12.3 0 35,600 -0.8 0
Dry Black 270 0 1,420 0
Style Free 950 -19.5 1,180 4,300 -4.4 4,500
Clear Asahi 1,960 -5.3 2,070 9,000 3.3 8,710
Asahi Off 620 -6.1 660 2,680 0.0 2,680
Blue Label 500 500

2012 - Apr. -

Apr. 2012 Apr. 2012 Jan.-Apr.
yoy change
(%)
yoy change
(%)
Beer Domestic -7 0
Happoshu (low-malt beer) Domestic -7 -8
New genre (Malt-based) Domestic -7 -4
Total -7 -2
Sales by brand
(unit/'000 cases)
2012 Apr. 2012 Jan.-Apr.
cases
in
2012
yoy
change
(%)
cases
in
2010
cases
in
2012
yoy
change
(%)
cases
in
2010
Super Dry Total 8,860 -7.7 9,600 28,550 -0.2 28,600
Super Dry 8,400 -12.5 9,600 27,400 -4.2 28,600
Dry Black 460 0 1,150 0
Style Free 980 -2.0 1,000 3,350 0.9 3,320
Clear Asahi 2,110 -4.1 2,200 7,040 6.0 6,640
Asahi Off 600 -1.6 610 2,060 2.0 2,020
Blue Label 180 730

2012 - Mar. -

Jan. - Mar. 2012 2011
'000 of cases yoy change
(%)
'000 of cases
Beer Domestic 21,222 1.1 20,996
Happoshu (low-malt beer) Domestic 3,131 -18.4 3,837
New genre (Malt-based) Domestic 7,255 -13.1 8,351
Total 31,608 -4.8 33,185
Sales by brand
(unit/'000 cases)
2012 Mar. 2012 Jan.-Mar.
cases
in
2012
yoy
change
(%)
cases
in
2011
cases
in
2012
yoy
change
(%)
cases
in
2011
Super Dry 8,100 1.3 8,000 19,000 0.0 19,000
Style Free 960 5.5 910 2,370 2.2 2,320
Clear Asahi 2,040 5.2 1,940 4,930 11.0 4,400
Asahi Off 600 9.1 550 1,460 3.5 1,410
Blue Label 200 550

2012 - Feb. -

Feb. 2012 Feb. 2012 Jan.-Feb.
yoy change
(%)
yoy change
(%)
Beer Domestic -3.0 -1.0
Happoshu (low-malt beer) Domestic -9.0 -10.0
New genre (Malt-based) Domestic -11.0 -1.0
Total -6.0 -2.0
Sales by brand
(unit/'000 cases)
2012 Feb. 2012 Jan.-Feb.
cases
in
2012
yoy
change
(%)
cases
in
2010
cases
in
2012
yoy
change
(%)
cases
in
2010
Super Dry 6,100 -2.4 6,250 10,900 -0.9 11,000
Style Free 810 0.0 810 1,410 0.0 1,410
Clear Asahi 1,750 11.5 1,570 2,890 15.6 2,500
Asahi Off 520 0.0 520 860 0.0 860
Blue Label 190 - - 350 - -

2012 - Jan. -

Jan. 2012 Jan. 2012 Jan.-Jan.
yoy change
(%)
yoy change
(%)
Beer Domestic 1.0 1.0
Happoshu (low-malt beer) Domestic -11.0 -11.0
New genre (Malt-based) Domestic 19.0 19.0
Total 3.0 3.0
Sales by brand
(unit/'000 cases)
2012 Jan. 2012 Jan.-Jan.
cases
in
2012
yoy
change
(%)
cases
in
2010
cases
in
2012
yoy
change
(%)
cases
in
2010
Super Dry 4,800 1.1 4,750 4,800 1.1 4,750
Style Free 600 0.0 600 600 0.0 600
Clear Asahi 1,140 22.6 930 1,140 22.6 930
Asahi Off 340 0.0 340 340 0.0 340
Blue Label 160 - - 160 - -