2012 - Dec. -
Jan. - Dec. | 2012 | 2011 | |
---|---|---|---|
'000 of cases | yoy change (%) | '000 of cases | |
Beer Domestic | 111,502 | -0.1 | 111,611 |
Happoshu (low-malt beer) Domestic | 15,658 | -5.9 | 16,641 |
New genre (Malt-based) Domestic | 37,138 | -5.7 | 39,387 |
Total | 164,298 | -2.0 | 167,640 |
Sales by brand (unit/'000 cases) |
2012 Dec. | 2012 Jan. - Dec. | ||||
---|---|---|---|---|---|---|
cases in 2012 | yoy change (%) | cases in 2011 | cases in 2012 | yoy change (%) | cases in 2011 | |
Super Dry Total | 13,170 | -4.2 | 13,750 | 108,800 | 0.3 | 108,500 |
Super Dry | 13,000 | -5.5 | 13,750 | 105,900 | -2.4 | 108,500 |
Dry Black | 170 | - | - | 2,900 | - | - |
Style Free | 1,160 | 0.0 | 1,160 | 11,900 | -1.1 | 12,030 |
Clear Asahi | 2,340 | -11.7 | 2,650 | 23,770 | -1.8 | 24,200 |
Asahi Off | 770 | 4.1 | 740 | 7,470 | 0.0 | 7,470 |
2012 - Nov. -
Jul | 2012 Nov | 2012 Jan. - Nov |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | 1 | 1 |
Happoshu (low-malt beer) Domestic | 2 | -6 |
New genre (Malt-based) Domestic | -4 | -5 |
Total | 0 | -1 |
Sales by brand (unit/'000 cases) |
2012 Nov. | 2012 Jan. - Nov. | ||||
---|---|---|---|---|---|---|
cases in 2012 | yoy change (%) | cases in 2011 | cases in 2012 | yoy change (%) | cases in 2011 | |
Super Dry Total | 8,650 | 3.0 | 8,400 | 95,630 | 0.9 | 94,750 |
Super Dry | 8,500 | 1.2 | 8,400 | 92,900 | -2.0 | 94,750 |
Dry Black | 150 | - | - | 2,730 | - | - |
Style Free | 1,010 | 8.6 | 930 | 10,740 | -1.2 | 10,870 |
Clear Asahi | 1,930 | 0.5 | 1,920 | 21,430 | -0.6 | 21,550 |
Asahi Off | 630 | 8.6 | 580 | 6,700 | -0.4 | 6,730 |
2012 - Oct. -
Jul | 2012 Oct | 2012 Jan. - Oct |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | 1 | 1 |
Happoshu (low-malt beer) Domestic | 5 | -7 |
New genre (Malt-based) Domestic | -5 | -5 |
Total | 0 | -1 |
Sales by brand (unit/'000 cases) |
2012 Oct. | 2012 Jan. - Oct. | ||||
---|---|---|---|---|---|---|
cases in 2012 | yoy change (%) | cases in 2011 | cases in 2012 | yoy change (%) | cases in 2011 | |
Super Dry Total | 8,180 | 1.6 | 8,050 | 86,980 | 0.7 | 86,350 |
Super Dry | 8,050 | 0.0 | 8,050 | 84,400 | -2.3 | 86,350 |
Dry Black | 130 | - | - | 2,580 | - | - |
Style Free | 1,070 | 12.6 | 950 | 9,730 | -2.1 | 9,940 |
Clear Asahi | 2,000 | 4.2 | 1,920 | 19,500 | -0.7 | 19,630 |
Asahi Off | 670 | 15.5 | 580 | 6,070 | -1.3 | 6,150 |
2012 - Sep. -
Jan. - Sep. | 2012 | 2011 | |
---|---|---|---|
'000 of cases | yoy change (%) | '000 of cases | |
Beer Domestic | 80,691 | -0.5 | 81,109 |
Happoshu (low-malt beer) Domestic | 11,501 | -9.6 | 12,722 |
New genre (Malt-based) Domestic | 27,647 | -7.1 | 29,772 |
Total | 119,839 | -3.0 | 123,603 |
Sales by brand (unit/'000 cases) |
2012 Sep. | 2012 Jan. - Sep. | ||||
---|---|---|---|---|---|---|
cases in 2012 | yoy change (%) | cases in 2011 | cases in 2012 | yoy change (%) | cases in 2011 | |
Super Dry Total | 8,100 | -2.4 | 8,300 | 78,800 | 0.6 | 78,300 |
Super Dry | 7,900 | -4.8 | 8,300 | 76,350 | -2.5 | 78,300 |
Dry Black | 200 | - | - | 2,450 | - | - |
Style Free | 1,050 | 1.0 | 1,040 | 8,660 | -3.7 | 8,990 |
Clear Asahi | 1,980 | -8.8 | 2,170 | 17,500 | -1.2 | 17,710 |
Asahi Off | 660 | -4.3 | 690 | 5,400 | -3.1 | 5,570 |
2012 - Aug. -
Aug | 2012 Aug | 2012 Jan. - Aug |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | 3 | 1 |
Happoshu (low-malt beer) Domestic | 4 | -9 |
New genre (Malt-based) Domestic | 1 | -4 |
Total | 3 | -1 |
Sales by brand (unit/'000 cases) |
2012 Aug. | 2012 Jan. - Aug. | ||||
---|---|---|---|---|---|---|
cases in 2012 | yoy change (%) | cases in 2011 | cases in 2012 | yoy change (%) | cases in 2011 | |
Super Dry Total | 11,770 | 3.7 | 11,350 | 70,700 | 1.0 | 70,000 |
Super Dry | 11,550 | 1.3 | 11,350 | 68,450 | -2.2 | 70,000 |
Dry Black | 270 | - | - | 2,250 | - | - |
Style Free | 1,100 | 10.0 | 1,000 | 7,610 | -4.3 | 7,950 |
Clear Asahi | 2,120 | 2.9 | 2,060 | 15,520 | -0.1 | 15,540 |
Asahi Off | 700 | 2.9 | 680 | 4,740 | -2.9 | 4,880 |
2012 - Jul. -
Jul | 2012 Jul | 2012 Jan. - Jul |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | -8 | 1 |
Happoshu (low-malt beer) Domestic | -15 | -11 |
New genre (Malt-based) Domestic | -22 | -5 |
Total | -12 | -2 |
Sales by brand (unit/'000 cases) |
2012 Jul. | 2012 Jan. - Jul. | ||||
---|---|---|---|---|---|---|
cases in 2012 | yoy change (%) | cases in 2011 | cases in 2012 | yoy change (%) | cases in 2011 | |
Super Dry Total | 11,930 | -7.9 | 12,950 | 58,930 | 0.5 | 58,650 |
Super Dry | 11,650 | -10.0 | 12,950 | 56,950 | -2.9 | 58,650 |
Dry Black | 280 | - | 0 | 1,980 | - | 0 |
Style Free | 1,120 | -7.4 | 1,210 | 6,510 | -6.3 | 6,950 |
Clear Asahi | 2,220 | -11.9 | 2,520 | 13,400 | -0.6 | 13,480 |
Asahi Off | 670 | -8.2 | 730 | 4,040 | -3.8 | 4,200 |
Direct Shot | 100 | - | - | 790 | - | - |
2012 - Jun. -
Jan. - Jun. | 2012 | 2011 | |
---|---|---|---|
'000 of cases | yoy change (%) | '000 of cases | |
Beer Domestic | 49,625 | 2.0 | 48,629 |
Happoshu (low-malt beer) Domestic | 7,380 | -11.3 | 8,320 |
New genre (Malt-based) Domestic | 18,033 | -3.7 | 18,722 |
Total | 75,038 | -0.8 | 75,671 |
Sales by brand (unit/'000 cases) |
2012 Jun. | 2012 Jan. - Jun. | ||||
---|---|---|---|---|---|---|
cases in 2012 | yoy change (%) | cases in 2011 | cases in 2012 | yoy change (%) | cases in 2011 | |
Super Dry Total | 9,980 | 1.8 | 9,800 | 47,000 | 2.8 | 45,700 |
Super Dry | 9,700 | -1.0 | 9,800 | 45,300 | -0.9 | 45,700 |
Dry Black | 280 | - | - | 1,700 | - | - |
Style Free | 1,090 | -12.1 | 1,240 | 5,390 | -6.1 | 5,740 |
Clear Asahi | 2,180 | -3.1 | 2,250 | 11,180 | 2.0 | 10,960 |
Asahi Off | 690 | 0.0 | 690 | 3,370 | -2.9 | 3,470 |
Direct Shot | 190 | - | - | 690 | - | - |
2012 - May. -
May | 2012 May | 2012 Jan. - May |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | 16.0 | 3.0 |
Happoshu (low-malt beer) Domestic | -16.0 | -10.0 |
New genre (Malt-based) Domestic | 9.0 | -1.0 |
Total | 11.0 | 1.0 |
Sales by brand (unit/'000 cases) |
2012 May. | 2012 Jan. - May. | ||||
---|---|---|---|---|---|---|
cases in 2012 | yoy change (%) | cases in 2010 | cases in 2012 | yoy change (%) | cases in 2010 | |
Super Dry Total | 8,470 | 16.0 | 7,300 | 37,020 | 3.1 | 35,900 |
Super Dry | 8,200 | 12.3 | 0 | 35,600 | -0.8 | 0 |
Dry Black | 270 | ― | 0 | 1,420 | ― | 0 |
Style Free | 950 | -19.5 | 1,180 | 4,300 | -4.4 | 4,500 |
Clear Asahi | 1,960 | -5.3 | 2,070 | 9,000 | 3.3 | 8,710 |
Asahi Off | 620 | -6.1 | 660 | 2,680 | 0.0 | 2,680 |
Blue Label | 500 | ― | ― | 500 | ― | ― |
2012 - Apr. -
Apr. | 2012 Apr. | 2012 Jan. - Apr. |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | -7 | 0 |
Happoshu (low-malt beer) Domestic | -7 | -8 |
New genre (Malt-based) Domestic | -7 | -4 |
Total | -7 | -2 |
Sales by brand (unit/'000 cases) |
2012 Apr. | 2012 Jan. - Apr. | ||||
---|---|---|---|---|---|---|
cases in 2012 | yoy change (%) | cases in 2010 | cases in 2012 | yoy change (%) | cases in 2010 | |
Super Dry Total | 8,860 | -7.7 | 9,600 | 28,550 | -0.2 | 28,600 |
Super Dry | 8,400 | -12.5 | 9,600 | 27,400 | -4.2 | 28,600 |
Dry Black | 460 | ― | 0 | 1,150 | ― | 0 |
Style Free | 980 | -2.0 | 1,000 | 3,350 | 0.9 | 3,320 |
Clear Asahi | 2,110 | -4.1 | 2,200 | 7,040 | 6.0 | 6,640 |
Asahi Off | 600 | -1.6 | 610 | 2,060 | 2.0 | 2,020 |
Blue Label | 180 | ― | ― | 730 | ― | ― |
2012 - Mar. -
Jan. - Mar. | 2012 | 2011 | |
---|---|---|---|
'000 of cases | yoy change (%) | '000 of cases | |
Beer Domestic | 21,222 | 1.1 | 20,996 |
Happoshu (low-malt beer) Domestic | 3,131 | -18.4 | 3,837 |
New genre (Malt-based) Domestic | 7,255 | -13.1 | 8,351 |
Total | 31,608 | -4.8 | 33,185 |
Sales by brand (unit/'000 cases) |
2012 Mar. | 2012 Jan. - Mar. | ||||
---|---|---|---|---|---|---|
cases in 2012 | yoy change (%) | cases in 2011 | cases in 2012 | yoy change (%) | cases in 2011 | |
Super Dry | 8,100 | 1.3 | 8,000 | 19,000 | 0.0 | 19,000 |
Style Free | 960 | 5.5 | 910 | 2,370 | 2.2 | 2,320 |
Clear Asahi | 2,040 | 5.2 | 1,940 | 4,930 | 11.0 | 4,400 |
Asahi Off | 600 | 9.1 | 550 | 1,460 | 3.5 | 1,410 |
Blue Label | 200 | ― | ― | 550 | ― | ― |
2012 - Feb. -
Feb. | 2012 Feb. | 2012 Jan. - Feb. |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | -3.0 | -1.0 |
Happoshu (low-malt beer) Domestic | -9.0 | -10.0 |
New genre (Malt-based) Domestic | -11.0 | -1.0 |
Total | -6.0 | -2.0 |
Sales by brand (unit/'000 cases) |
2012 Feb. | 2012 Jan. - Feb. | ||||
---|---|---|---|---|---|---|
cases in 2012 | yoy change (%) | cases in 2010 | cases in 2012 | yoy change (%) | cases in 2010 | |
Super Dry | 6,100 | -2.4 | 6,250 | 10,900 | -0.9 | 11,000 |
Style Free | 810 | 0.0 | 810 | 1,410 | 0.0 | 1,410 |
Clear Asahi | 1,750 | 11.5 | 1,570 | 2,890 | 15.6 | 2,500 |
Asahi Off | 520 | 0.0 | 520 | 860 | 0.0 | 860 |
Blue Label | 190 | - | - | 350 | - | - |
2012 - Jan. -
Jan. | 2012 Jan. | 2012 Jan. - Jan. |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | 1.0 | 1.0 |
Happoshu (low-malt beer) Domestic | -11.0 | -11.0 |
New genre (Malt-based) Domestic | 19.0 | 19.0 |
Total | 3.0 | 3.0 |
Sales by brand (unit/'000 cases) |
2012 Jan. | 2012 Jan. - Jan. | ||||
---|---|---|---|---|---|---|
cases in 2012 | yoy change (%) | cases in 2010 | cases in 2012 | yoy change (%) | cases in 2010 | |
Super Dry | 4,800 | 1.1 | 4,750 | 4,800 | 1.1 | 4,750 |
Style Free | 600 | 0.0 | 600 | 600 | 0.0 | 600 |
Clear Asahi | 1,140 | 22.6 | 930 | 1,140 | 22.6 | 930 |
Asahi Off | 340 | 0.0 | 340 | 340 | 0.0 | 340 |
Blue Label | 160 | - | - | 160 | - | - |