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  5. Monthly Sales Reports 2013

Monthly Sales Reports 2013

2013 - Dec. -

Jan. - Dec. 2013 2012
'000 of cases yoy change (%) '000 of cases
Beer Domestic 108,616 -2.6 111,502
Happoshu (low-malt beer) Domestic 15,461 -1.3 15,658
New genre (Malt-based) Domestic 38,784 4.4 37,138
Total 162,861 -0.9 164,298
Sales by brand
(unit/'000 cases)
2013 Dec. 2013 Jan. - Dec.
cases in 2013 yoy change (%) cases in 2012 cases in 2013 yoy change (%) cases in 2011
Super Dry Total 13,250 0.6 13,170 106,270 -2.3 108,800
Super Dry 12,850 -1.2 13,000 103,750 -2.0 105,900
Dry Black 100 -41.2 170 1,360 -53.1 2,900
Style Free 1,170 0.9 1,160 12,390 4.1 11,900
Clear Asahi Total 2,820 20.5 2,340 28,210 18.7 23,770
Clear Asahi 2,160 -7.7 2,340 21,590 -9.2 23,770
Prime Rich 660 - - 6,620 - -
Asahi Off 680 -11.7 770 7,260 -2.8 7,470

2013 - Nov. -

Nov. 2013 Nov. 2013 Jan. - Nov.
yoy change (%) yoy change (%)
Beer Domestic -4 -2
Happoshu (low-malt beer) Domestic -3 1
New genre (Malt-based) Domestic 4 5
Total -2 0
Sales by brand
(unit/'000 cases)
2013 Nov. 2013 Jan. - Nov.
cases in 2013 yoy change (%) cases in 2012 cases in 2013 yoy change (%) cases in 2012
Super Dry Total 8,360 -3.4 8,650 93,020 -2.7 95,630
Super Dry 8,100 -4.7 8,500 90,900 -2.2 92,900
Dry Black 70 -53.3 150 1,260 -53.8 2,730
Style Free 1,010 0.0 1,010 11,220 4.5 10,740
Clear Asahi Total 2,250 16.6 1,930 25,390 18.5 21,430
Clear Asahi 1,710 -11.4 1,930 19,430 -9.3 21,430
Prime Rich 540 - - 5,960 - -
Asahi Off 550 -12.7 630 6,580 -1.8 6,700

2013 - Oct. -

Oct. 2013 Oct. 2013 Jan. - Oct.
yoy change (%) yoy change (%)
Beer Domestic -1 -2
Happoshu (low-malt beer) Domestic -3 1
New genre (Malt-based) Domestic 0 5
Total -1 0
Sales by brand
(unit/'000 cases)
2013 Oct. 2013 Jan. - Oct.
cases in 2013 yoy change (%) cases in 2012 cases in 2013 yoy change (%) cases in 2012
Super Dry Total 8,130 -0.6 8,180 84,660 -2.7 86,980
Super Dry 8,000 -0.6 8,050 82,800 -1.9 84,400
Dry Black 70 -46.2 130 1,190 -53.9 2,580
Style Free 1,070 0.0 1,070 10,210 4.9 9,730
Clear Asahi Total 2,300 15.0 2,000 23,140 18.7 19,500
Clear Asahi 1,770 -11.5 2,000 17,720 -9.1 19,500
Prime Rich 530 - - 5,420 - -
Asahi Off 580 -13.4 670 6,030 -0.7 6,070

2013 - Sep. -

Jan. - Sep. 2013 2012
'000 of cases yoy change (%) '000 of cases
Beer Domestic 78,470 -2.8 80,691
Happoshu (low-malt beer) Domestic 11,515 0.1 11,501
New genre (Malt-based) Domestic 28,963 4.8 27,647
Total 118,948 -0.7 119,839
Sales by brand
(unit/'000 cases)
2013 Sep. 2013 Jan. - Sep.
cases in 2013 yoy change (%) cases in 2012 cases in 2013 yoy change (%) cases in 2011
Super Dry Total 7,530 -7.0 8,100 76,530 -2.9 78,800
Super Dry 7,450 -5.7 7,900 74,800 -2.0 76,350
Dry Black 80 -60.0 200 1,120 -54.3 2,450
Style Free 1,050 0.0 1,050 9,140 5.5 8,660
Clear Asahi Total 2,260 14.1 1,980 20,840 19.1 17,500
Clear Asahi 1,740 -12.1 1,980 15,950 -8.9 17,500
Prime Rich 520 - - 4,890 - -
Asahi Off 580 -12.1 660 5,450 0.9 5,400

2013 - Aug. -

Aug. 2013 Aug. 2013 Jan. - Aug.
yoy change (%) yoy change (%)
Beer Domestic -5 -2
Happoshu (low-malt beer) Domestic 2 3
New genre (Malt-based) Domestic 4 6
Total -3 1
Sales by brand
(unit/'000 cases)
2013 Aug. 2013 Jan. - Aug.
cases in 2013 yoy change (%) cases in 2012 cases in 2013 yoy change (%) cases in 2012
Super Dry Total 11,080 -5.9 11,770 69,000 -2.4 70,700
Super Dry 10,900 -5.2 11,500 67,350 -1.6 68,450
Dry Black 120 -55.6 270 1,040 -53.8 2,250
Style Free 1,170 6.4 1,100 8,090 6.3 7,610
Clear Asahi Total 2,520 18.9 2,120 18,580 19.7 15,520
Clear Asahi 1,910 -9.9 2,120 14,210 -8.4 15,520
Prime Rich 610 - - 4,370 - -
Asahi Off 650 -7.1 700 4,870 2.7 4,740

2013 - Jul. -

Jul. 2013 Jul. 2013 Jan. - Jul.
yoy change (%) yoy change (%)
Beer Domestic 4 -1
Happoshu (low-malt beer) Domestic 3 3
New genre (Malt-based) Domestic 6 7
Total 4 1
Sales by brand
(unit/'000 cases)
2013 Jul. 2013 Jan. - Jul.
cases in 2013 yoy change (%) cases in 2012 cases in 2013 yoy change (%) cases in 2012
Super Dry Total 12,360 3.6 11,930 57,920 -1.7 58,930
Super Dry 11,850 1.7 11,650 56,450 -0.9 56,950
Dry Black 170 -39.3 280 920 -53.5 1,980
Style Free 1,180 5.4 1,120 6,920 6.3 6,510
Clear Asahi Total 2,810 26.6 2,220 16,060 19.9 13,400
Clear Asahi 2,070 -6.8 2,220 12,300 -8.2 13,400
Prime Rich 740 - - 3,760 - -
Asahi Off 680 1.5 670 4,220 4.5 4,040

2013 - Jun. -

Jan. - Jun. 2013 2012
'000 of cases yoy change (%) '000 of cases
Beer Domestic 47,996 -3.3 49,625
Happoshu (low-malt beer) Domestic 7,325 -0.7 7,380
New genre (Malt-based) Domestic 18,705 3.7 18,033
Total 74,026 -1.3 75,038
Sales by brand
(unit/'000 cases)
2013 Jun. 2013 Jan. - Jun.
cases in 2013 yoy change (%) cases in 2012 cases in 2013 yoy change (%) cases in 2011
Super Dry Total 9,620 -3.6 9,980 45,560 -3.1 47,000
Super Dry 9,300 -4.1 9,700 44,600 -1.5 45,300
Dry Black 140 -50.0 280 750 -55.9 1,700
Style Free 1,110 1.8 1,090 5,740 6.5 5,390
Clear Asahi Total 2,650 21.6 2,180 13,250 18.5 11,180
Clear Asahi 1,970 -9.6 2,180 10,230 -8.5 11,180
Prime Rich 680 - - 3,020 - -
Asahi Off 720 4.3 690 3,540 5.0 3,370

2013 - May. -

May. 2013 May. 2013 Jan. - May.
yoy change (%) yoy change (%)
Beer Domestic 2 -2
Happoshu (low-malt beer) Domestic 18 4
New genre (Malt-based) Domestic -2 10
Total 3 1
Sales by brand
(unit/'000 cases)
2013 May. 2013 Jan. - May.
cases in 2013 yoy change (%) cases in 2012 cases in 2013 yoy change (%) cases in 2012
Super Dry Total 8,590 1.4 8,470 35,910 -3.0 37,020
Super Dry 8,450 3.0 8,200 35,300 -0.8 35,600
Dry Black 140 -48.1 270 610 -57.0 1,420
Style Free 1,070 12.6 950 4,630 7.7 4,300
Clear Asahi Total 2,420 23.5 1,960 10,600 17.8 9,000
Clear Asahi 1,760 -10.2 1,960 8,260 -8.2 9,000
Prime Rich 660 - - 2,340 - -
Asahi Off 670 8.1 620 2,820 5.2 2,680

2013 - Apr. -

Apr. 2013 Apr. 2013 Jan. - Apr.
yoy change (%) yoy change (%)
Beer Domestic -3 -3
Happoshu (low-malt beer) Domestic 0 0
New genre (Malt-based) Domestic 25 13
Total 4 1
Sales by brand
(unit/'000 cases)
2013 Apr. 2013 Jan. - Apr.
cases in 2013 yoy change (%) cases in 2012 cases in 2013 yoy change (%) cases in 2012
Super Dry Total 8,470 -4.4 8,860 27,320 -4.3 28,550
Super Dry 8,350 -0.6 8,400 26,850 -2.0 27,400
Dry Black 120 -73.9 460 470 -59.1 1,150
Style Free 1,040 6.1 980 3,560 6.3 3,350
Clear Asahi Total 2,560 21.3 2,110 8,180 16.2 7,040
Clear Asahi 1,900 -10,0 2,110 6,500 -7.7 7,040
Prime Rich 660 - - 1,680 - -
Asahi Off 640 6.7 600 2,150 4.4 2,060
Asahi Funwari 400 - - 400 - -

2013 - Mar. -

Jan. - Mar. 2013 2012
'000 of cases yoy change (%) '000 of cases
Beer Domestic 19,239 -9.3 21,222
Happoshu (low-malt beer) Domestic 3,066 -2.1 3,131
New genre (Malt-based) Domestic 8,161 12.5 7,255
Total 30,466 -3.6 31,608
Sales by brand
(unit/'000 cases)
2013 Mar. 2013 Jan. - Mar.
cases in 2013 yoy change (%) cases in 2012 cases in 2013 yoy change (%) cases in 2012
Super Dry Total 7,900 -10.1 8,790 18,850 -4.3 19,690
Super Dry 7,800 -3.7 8,100 18,500 -2.6 19,000
Dry Black 100 -85.5 690 350 -49.3 690
Style Free 980 2.1 960 2,520 6.3 2,370
Clear Asahi Total 2,810 37.7 2,040 5,620 14.0 4,930
Clear Asahi 1,790 -12.3 2,040 4,600 -6.7 4,930
Prime Rich 1,020 - - 1,020 - -
Asahi Off 600 0.0 600 1,510 3.4 1,460

2013 - Feb. -

Feb. 2013 Feb. 2013 Jan. - Feb.
yoy change (%) yoy change (%)
Beer Domestic 1 1
Happoshu (low-malt beer) Domestic 0 3
New genre (Malt-based) Domestic -6 1
Total -1 1
Sales by brand
(unit/'000 cases)
2013 Feb. 2013 Jan. - Feb.
cases in 2013 yoy change (%) cases in 2012 cases in 2013 yoy change (%) cases in 2012
Super Dry Total 6,100 0.0 6,100 10,950 0.5 10,900
Super Dry 5,900 -3.3 6,100 10,700 -1.8 10,900
Dry Black 200 - - 250 - -
Style Free 870 7.4 810 1,540 9.2 1,410
Clear Asahi 1,670 -4.6 1,750 2,810 -2.8 2,890
Asahi Off 530 1.9 520 910 5.8 860

2013 - Jan. -

Jan. 2013 Jan. 2013 Jan. - Jan.
yoy change (%) yoy change (%)
Beer Domestic 1 1
Happoshu (low-malt beer) Domestic 7 7
New genre (Malt-based) Domestic 12 12
Total 4 4
Sales by brand
(unit/'000 cases)
2013 Jan. 2013 Jan. - Jan.
cases in 2013 yoy change (%) cases in 2012 cases in 2013 yoy change (%) cases in 2012
Super Dry Total 4,850 1.0 4,800 4,850 1.0 4,800
Super Dry 4,800 0.0 4,800 4,800 0.0 4,800
Dry Black 50 - - 50 - -
Style Free 670 11.7 600 670 11.7 600
Clear Asahi 1,140 0.0 1,140 1,140 0.0 1,140
Asahi Off 380 11.8 340 380 11.8 340