2013 - Dec. -
Jan. - Dec. | 2013 | 2012 | |
---|---|---|---|
'000 of cases | yoy change (%) | '000 of cases | |
Beer Domestic | 108,616 | -2.6 | 111,502 |
Happoshu (low-malt beer) Domestic | 15,461 | -1.3 | 15,658 |
New genre (Malt-based) Domestic | 38,784 | 4.4 | 37,138 |
Total | 162,861 | -0.9 | 164,298 |
Sales by brand (unit/'000 cases) |
2013 Dec. | 2013 Jan. - Dec. | ||||
---|---|---|---|---|---|---|
cases in 2013 | yoy change (%) | cases in 2012 | cases in 2013 | yoy change (%) | cases in 2011 | |
Super Dry Total | 13,250 | 0.6 | 13,170 | 106,270 | -2.3 | 108,800 |
Super Dry | 12,850 | -1.2 | 13,000 | 103,750 | -2.0 | 105,900 |
Dry Black | 100 | -41.2 | 170 | 1,360 | -53.1 | 2,900 |
Style Free | 1,170 | 0.9 | 1,160 | 12,390 | 4.1 | 11,900 |
Clear Asahi Total | 2,820 | 20.5 | 2,340 | 28,210 | 18.7 | 23,770 |
Clear Asahi | 2,160 | -7.7 | 2,340 | 21,590 | -9.2 | 23,770 |
Prime Rich | 660 | - | - | 6,620 | - | - |
Asahi Off | 680 | -11.7 | 770 | 7,260 | -2.8 | 7,470 |
2013 - Nov. -
Nov. | 2013 Nov. | 2013 Jan. - Nov. |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | -4 | -2 |
Happoshu (low-malt beer) Domestic | -3 | 1 |
New genre (Malt-based) Domestic | 4 | 5 |
Total | -2 | 0 |
Sales by brand (unit/'000 cases) |
2013 Nov. | 2013 Jan. - Nov. | ||||
---|---|---|---|---|---|---|
cases in 2013 | yoy change (%) | cases in 2012 | cases in 2013 | yoy change (%) | cases in 2012 | |
Super Dry Total | 8,360 | -3.4 | 8,650 | 93,020 | -2.7 | 95,630 |
Super Dry | 8,100 | -4.7 | 8,500 | 90,900 | -2.2 | 92,900 |
Dry Black | 70 | -53.3 | 150 | 1,260 | -53.8 | 2,730 |
Style Free | 1,010 | 0.0 | 1,010 | 11,220 | 4.5 | 10,740 |
Clear Asahi Total | 2,250 | 16.6 | 1,930 | 25,390 | 18.5 | 21,430 |
Clear Asahi | 1,710 | -11.4 | 1,930 | 19,430 | -9.3 | 21,430 |
Prime Rich | 540 | - | - | 5,960 | - | - |
Asahi Off | 550 | -12.7 | 630 | 6,580 | -1.8 | 6,700 |
2013 - Oct. -
Oct. | 2013 Oct. | 2013 Jan. - Oct. |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | -1 | -2 |
Happoshu (low-malt beer) Domestic | -3 | 1 |
New genre (Malt-based) Domestic | 0 | 5 |
Total | -1 | 0 |
Sales by brand (unit/'000 cases) |
2013 Oct. | 2013 Jan. - Oct. | ||||
---|---|---|---|---|---|---|
cases in 2013 | yoy change (%) | cases in 2012 | cases in 2013 | yoy change (%) | cases in 2012 | |
Super Dry Total | 8,130 | -0.6 | 8,180 | 84,660 | -2.7 | 86,980 |
Super Dry | 8,000 | -0.6 | 8,050 | 82,800 | -1.9 | 84,400 |
Dry Black | 70 | -46.2 | 130 | 1,190 | -53.9 | 2,580 |
Style Free | 1,070 | 0.0 | 1,070 | 10,210 | 4.9 | 9,730 |
Clear Asahi Total | 2,300 | 15.0 | 2,000 | 23,140 | 18.7 | 19,500 |
Clear Asahi | 1,770 | -11.5 | 2,000 | 17,720 | -9.1 | 19,500 |
Prime Rich | 530 | - | - | 5,420 | - | - |
Asahi Off | 580 | -13.4 | 670 | 6,030 | -0.7 | 6,070 |
2013 - Sep. -
Jan. - Sep. | 2013 | 2012 | |
---|---|---|---|
'000 of cases | yoy change (%) | '000 of cases | |
Beer Domestic | 78,470 | -2.8 | 80,691 |
Happoshu (low-malt beer) Domestic | 11,515 | 0.1 | 11,501 |
New genre (Malt-based) Domestic | 28,963 | 4.8 | 27,647 |
Total | 118,948 | -0.7 | 119,839 |
Sales by brand (unit/'000 cases) |
2013 Sep. | 2013 Jan. - Sep. | ||||
---|---|---|---|---|---|---|
cases in 2013 | yoy change (%) | cases in 2012 | cases in 2013 | yoy change (%) | cases in 2011 | |
Super Dry Total | 7,530 | -7.0 | 8,100 | 76,530 | -2.9 | 78,800 |
Super Dry | 7,450 | -5.7 | 7,900 | 74,800 | -2.0 | 76,350 |
Dry Black | 80 | -60.0 | 200 | 1,120 | -54.3 | 2,450 |
Style Free | 1,050 | 0.0 | 1,050 | 9,140 | 5.5 | 8,660 |
Clear Asahi Total | 2,260 | 14.1 | 1,980 | 20,840 | 19.1 | 17,500 |
Clear Asahi | 1,740 | -12.1 | 1,980 | 15,950 | -8.9 | 17,500 |
Prime Rich | 520 | - | - | 4,890 | - | - |
Asahi Off | 580 | -12.1 | 660 | 5,450 | 0.9 | 5,400 |
2013 - Aug. -
Aug. | 2013 Aug. | 2013 Jan. - Aug. |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | -5 | -2 |
Happoshu (low-malt beer) Domestic | 2 | 3 |
New genre (Malt-based) Domestic | 4 | 6 |
Total | -3 | 1 |
Sales by brand (unit/'000 cases) |
2013 Aug. | 2013 Jan. - Aug. | ||||
---|---|---|---|---|---|---|
cases in 2013 | yoy change (%) | cases in 2012 | cases in 2013 | yoy change (%) | cases in 2012 | |
Super Dry Total | 11,080 | -5.9 | 11,770 | 69,000 | -2.4 | 70,700 |
Super Dry | 10,900 | -5.2 | 11,500 | 67,350 | -1.6 | 68,450 |
Dry Black | 120 | -55.6 | 270 | 1,040 | -53.8 | 2,250 |
Style Free | 1,170 | 6.4 | 1,100 | 8,090 | 6.3 | 7,610 |
Clear Asahi Total | 2,520 | 18.9 | 2,120 | 18,580 | 19.7 | 15,520 |
Clear Asahi | 1,910 | -9.9 | 2,120 | 14,210 | -8.4 | 15,520 |
Prime Rich | 610 | - | - | 4,370 | - | - |
Asahi Off | 650 | -7.1 | 700 | 4,870 | 2.7 | 4,740 |
2013 - Jul. -
Jul. | 2013 Jul. | 2013 Jan. - Jul. |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | 4 | -1 |
Happoshu (low-malt beer) Domestic | 3 | 3 |
New genre (Malt-based) Domestic | 6 | 7 |
Total | 4 | 1 |
Sales by brand (unit/'000 cases) |
2013 Jul. | 2013 Jan. - Jul. | ||||
---|---|---|---|---|---|---|
cases in 2013 | yoy change (%) | cases in 2012 | cases in 2013 | yoy change (%) | cases in 2012 | |
Super Dry Total | 12,360 | 3.6 | 11,930 | 57,920 | -1.7 | 58,930 |
Super Dry | 11,850 | 1.7 | 11,650 | 56,450 | -0.9 | 56,950 |
Dry Black | 170 | -39.3 | 280 | 920 | -53.5 | 1,980 |
Style Free | 1,180 | 5.4 | 1,120 | 6,920 | 6.3 | 6,510 |
Clear Asahi Total | 2,810 | 26.6 | 2,220 | 16,060 | 19.9 | 13,400 |
Clear Asahi | 2,070 | -6.8 | 2,220 | 12,300 | -8.2 | 13,400 |
Prime Rich | 740 | - | - | 3,760 | - | - |
Asahi Off | 680 | 1.5 | 670 | 4,220 | 4.5 | 4,040 |
2013 - Jun. -
Jan. - Jun. | 2013 | 2012 | |
---|---|---|---|
'000 of cases | yoy change (%) | '000 of cases | |
Beer Domestic | 47,996 | -3.3 | 49,625 |
Happoshu (low-malt beer) Domestic | 7,325 | -0.7 | 7,380 |
New genre (Malt-based) Domestic | 18,705 | 3.7 | 18,033 |
Total | 74,026 | -1.3 | 75,038 |
Sales by brand (unit/'000 cases) |
2013 Jun. | 2013 Jan. - Jun. | ||||
---|---|---|---|---|---|---|
cases in 2013 | yoy change (%) | cases in 2012 | cases in 2013 | yoy change (%) | cases in 2011 | |
Super Dry Total | 9,620 | -3.6 | 9,980 | 45,560 | -3.1 | 47,000 |
Super Dry | 9,300 | -4.1 | 9,700 | 44,600 | -1.5 | 45,300 |
Dry Black | 140 | -50.0 | 280 | 750 | -55.9 | 1,700 |
Style Free | 1,110 | 1.8 | 1,090 | 5,740 | 6.5 | 5,390 |
Clear Asahi Total | 2,650 | 21.6 | 2,180 | 13,250 | 18.5 | 11,180 |
Clear Asahi | 1,970 | -9.6 | 2,180 | 10,230 | -8.5 | 11,180 |
Prime Rich | 680 | - | - | 3,020 | - | - |
Asahi Off | 720 | 4.3 | 690 | 3,540 | 5.0 | 3,370 |
2013 - May. -
May. | 2013 May. | 2013 Jan. - May. |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | 2 | -2 |
Happoshu (low-malt beer) Domestic | 18 | 4 |
New genre (Malt-based) Domestic | -2 | 10 |
Total | 3 | 1 |
Sales by brand (unit/'000 cases) |
2013 May. | 2013 Jan. - May. | ||||
---|---|---|---|---|---|---|
cases in 2013 | yoy change (%) | cases in 2012 | cases in 2013 | yoy change (%) | cases in 2012 | |
Super Dry Total | 8,590 | 1.4 | 8,470 | 35,910 | -3.0 | 37,020 |
Super Dry | 8,450 | 3.0 | 8,200 | 35,300 | -0.8 | 35,600 |
Dry Black | 140 | -48.1 | 270 | 610 | -57.0 | 1,420 |
Style Free | 1,070 | 12.6 | 950 | 4,630 | 7.7 | 4,300 |
Clear Asahi Total | 2,420 | 23.5 | 1,960 | 10,600 | 17.8 | 9,000 |
Clear Asahi | 1,760 | -10.2 | 1,960 | 8,260 | -8.2 | 9,000 |
Prime Rich | 660 | - | - | 2,340 | - | - |
Asahi Off | 670 | 8.1 | 620 | 2,820 | 5.2 | 2,680 |
2013 - Apr. -
Apr. | 2013 Apr. | 2013 Jan. - Apr. |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | -3 | -3 |
Happoshu (low-malt beer) Domestic | 0 | 0 |
New genre (Malt-based) Domestic | 25 | 13 |
Total | 4 | 1 |
Sales by brand (unit/'000 cases) |
2013 Apr. | 2013 Jan. - Apr. | ||||
---|---|---|---|---|---|---|
cases in 2013 | yoy change (%) | cases in 2012 | cases in 2013 | yoy change (%) | cases in 2012 | |
Super Dry Total | 8,470 | -4.4 | 8,860 | 27,320 | -4.3 | 28,550 |
Super Dry | 8,350 | -0.6 | 8,400 | 26,850 | -2.0 | 27,400 |
Dry Black | 120 | -73.9 | 460 | 470 | -59.1 | 1,150 |
Style Free | 1,040 | 6.1 | 980 | 3,560 | 6.3 | 3,350 |
Clear Asahi Total | 2,560 | 21.3 | 2,110 | 8,180 | 16.2 | 7,040 |
Clear Asahi | 1,900 | -10,0 | 2,110 | 6,500 | -7.7 | 7,040 |
Prime Rich | 660 | - | - | 1,680 | - | - |
Asahi Off | 640 | 6.7 | 600 | 2,150 | 4.4 | 2,060 |
Asahi Funwari | 400 | - | - | 400 | - | - |
2013 - Mar. -
Jan. - Mar. | 2013 | 2012 | |
---|---|---|---|
'000 of cases | yoy change (%) | '000 of cases | |
Beer Domestic | 19,239 | -9.3 | 21,222 |
Happoshu (low-malt beer) Domestic | 3,066 | -2.1 | 3,131 |
New genre (Malt-based) Domestic | 8,161 | 12.5 | 7,255 |
Total | 30,466 | -3.6 | 31,608 |
Sales by brand (unit/'000 cases) |
2013 Mar. | 2013 Jan. - Mar. | ||||
---|---|---|---|---|---|---|
cases in 2013 | yoy change (%) | cases in 2012 | cases in 2013 | yoy change (%) | cases in 2012 | |
Super Dry Total | 7,900 | -10.1 | 8,790 | 18,850 | -4.3 | 19,690 |
Super Dry | 7,800 | -3.7 | 8,100 | 18,500 | -2.6 | 19,000 |
Dry Black | 100 | -85.5 | 690 | 350 | -49.3 | 690 |
Style Free | 980 | 2.1 | 960 | 2,520 | 6.3 | 2,370 |
Clear Asahi Total | 2,810 | 37.7 | 2,040 | 5,620 | 14.0 | 4,930 |
Clear Asahi | 1,790 | -12.3 | 2,040 | 4,600 | -6.7 | 4,930 |
Prime Rich | 1,020 | - | - | 1,020 | - | - |
Asahi Off | 600 | 0.0 | 600 | 1,510 | 3.4 | 1,460 |
2013 - Feb. -
Feb. | 2013 Feb. | 2013 Jan. - Feb. |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | 1 | 1 |
Happoshu (low-malt beer) Domestic | 0 | 3 |
New genre (Malt-based) Domestic | -6 | 1 |
Total | -1 | 1 |
Sales by brand (unit/'000 cases) |
2013 Feb. | 2013 Jan. - Feb. | ||||
---|---|---|---|---|---|---|
cases in 2013 | yoy change (%) | cases in 2012 | cases in 2013 | yoy change (%) | cases in 2012 | |
Super Dry Total | 6,100 | 0.0 | 6,100 | 10,950 | 0.5 | 10,900 |
Super Dry | 5,900 | -3.3 | 6,100 | 10,700 | -1.8 | 10,900 |
Dry Black | 200 | - | - | 250 | - | - |
Style Free | 870 | 7.4 | 810 | 1,540 | 9.2 | 1,410 |
Clear Asahi | 1,670 | -4.6 | 1,750 | 2,810 | -2.8 | 2,890 |
Asahi Off | 530 | 1.9 | 520 | 910 | 5.8 | 860 |
2013 - Jan. -
Jan. | 2013 Jan. | 2013 Jan. - Jan. |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | 1 | 1 |
Happoshu (low-malt beer) Domestic | 7 | 7 |
New genre (Malt-based) Domestic | 12 | 12 |
Total | 4 | 4 |
Sales by brand (unit/'000 cases) |
2013 Jan. | 2013 Jan. - Jan. | ||||
---|---|---|---|---|---|---|
cases in 2013 | yoy change (%) | cases in 2012 | cases in 2013 | yoy change (%) | cases in 2012 | |
Super Dry Total | 4,850 | 1.0 | 4,800 | 4,850 | 1.0 | 4,800 |
Super Dry | 4,800 | 0.0 | 4,800 | 4,800 | 0.0 | 4,800 |
Dry Black | 50 | - | - | 50 | - | - |
Style Free | 670 | 11.7 | 600 | 670 | 11.7 | 600 |
Clear Asahi | 1,140 | 0.0 | 1,140 | 1,140 | 0.0 | 1,140 |
Asahi Off | 380 | 11.8 | 340 | 380 | 11.8 | 340 |