2014 - Dec. -
Jan. - Dec. | 2014 | 2013 | |
---|---|---|---|
'000 of cases | yoy change (%) | '000 of cases | |
Beer Domestic | 108,406 | -0.2 | 108,616 |
Happoshu (low-malt beer) Domestic | 16,206 | 4.8 | 15,461 |
New genre (Malt-based) Domestic | 38,672 | -0.3 | 38,784 |
Total | 163,284 | 0.3 | 162,861 |
Sales by brand (unit/'000 cases) |
2014 Dec. | 2014 Jan. - Dec. | ||||
---|---|---|---|---|---|---|
cases in 2013 | yoy change (%) | cases in 2012 | cases in 2013 | yoy change (%) | cases in 2012 | |
Super Dry Total | 13,750 | 3.8 | 13,250 | 106,110 | -0.2 | 106,270 |
Super Dry | 12,800 | -0.4 | 12,850 | 100,450 | -3.2 | 103,750 |
Dry Premium | 880 | 193.3 | 300 | 4,970 | 328.4 | 1,160 |
Style Free | 1,180 | 0.9 | 1,170 | 12,040 | -2.8 | 12,390 |
Clear Asahi Total | 2,810 | -0.4 | 2,820 | 28,640 | 1.5 | 28,210 |
Clear Asahi | 2,200 | 1.9 | 2,160 | 21,860 | 1.3 | 21,590 |
Prime Rich | 560 | -15.2 | 660 | 6,430 | -2.9 | 6,620 |
Asahi Off | 650 | -4.4 | 680 | 6,500 | -10.3 | 7,250 |
2014 - Nov. -
Nov. | 2014 Nov. | 2014 Jan. - Nov. |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | -3 | -1 |
Happoshu (low-malt beer) Domestic | 4 | 2 |
New genre (Malt-based) Domestic | 1 | 0 |
Total | -2 | 0 |
Sales by brand (unit/'000 cases) |
2014 Nov. | 2014 Jan. - Nov. | ||||
---|---|---|---|---|---|---|
cases in 2014 | yoy change (%) | cases in 2013 | cases in 2014 | yoy change (%) | cases in 2013 | |
Super Dry Total | 8,080 | -3.3 | 8,360 | 92,360 | -0.7 | 93,020 |
Super Dry | 7,600 | -6.2 | 8,100 | 87,650 | -3.6 | 90,900 |
Dry Premium Total | 440 | 131.6 | 190 | 4,090 | 375.6 | 860 |
Style Free | 880 | -12.9 | 1,010 | 10,860 | -3.2 | 11,220 |
Clear Asahi Total | 2,320 | 3.1 | 2,250 | 25,830 | 1.7 | 25,390 |
Clear Asahi | 1,570 | -8.2 | 1,710 | 19,660 | 1.2 | 19,430 |
Prime Rich | 450 | -16.7 | 540 | 5,870 | -1.5 | 5,960 |
Asahi Off | 480 | -12.7 | 550 | 5,850 | -11.1 | 6,580 |
2014 - Oct. -
Oct. | 2014 Oct. | 2014 Jan. - Oct. |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | 0 | -1 |
Happoshu (low-malt beer) Domestic | 11 | 2 |
New genre (Malt-based) Domestic | 3 | 0 |
Total | 2 | 0 |
Sales by brand (unit/'000 cases) |
2014 Oct. | 2014 Jan. - Oct. | ||||
---|---|---|---|---|---|---|
cases in 2014 | yoy change (%) | cases in 2013 | cases in 2014 | yoy change (%) | cases in 2013 | |
Super Dry Total | 8,140 | 0.1 | 8,130 | 84,280 | -0.4 | 84,660 |
Super Dry | 7,850 | -1.9 | 8,000 | 80,050 | -3.3 | 82,800 |
Dry Premium | 220 | 266.7 | 60 | 3,620 | 440.3 | 670 |
Style Free | 1,000 | -6.5 | 1,070 | 9,980 | -2.3 | 10,210 |
Clear Asahi Total | 2,380 | 3.5 | 2300 | 23,510 | 1.6 | 23,140 |
Clear Asahi | 1,870 | 5.6 | 1770 | 18,090 | 2.1 | 17,720 |
Prime Rich | 510 | -3.8 | 530 | 5,420 | 0.0 | 5,420 |
Asahi Off | 550 | -5.2 | 580 | 5,370 | -10.9 | 6,030 |
2014 - Sep. -
Sep. | 2014 Sep. | 2014 Jan. - Sep. |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | 0 | -1 |
Happoshu (low-malt beer) Domestic | 23 | 1 |
New genre (Malt-based) Domestic | -1 | 0 |
Total | 2 | 0 |
Sales by brand (unit/'000 cases) |
2014 Sep. | 2014 Jan. - Sep. | ||||
---|---|---|---|---|---|---|
cases in 2014 | yoy change (%) | cases in 2013 | cases in 2014 | yoy change (%) | cases in 2013 | |
Super Dry Total | 7,540 | 0.1 | 7,530 | 76,140 | -0.5 | 76,530 |
Super Dry | 7,350 | -1.3 | 7,450 | 72,200 | -3.5 | 74,800 |
Dry Premium | 150 | ― | ― | 3,400 | 457.4 | 610 |
Style Free | 990 | -5.7 | 1,050 | 8,980 | -1.8 | 9,140 |
Clear Asahi Total | 2,210 | -2.2 | 2,260 | 21,130 | 1.4 | 20,840 |
Clear Asahi | 1,720 | -1.1 | 1,740 | 16,220 | 1.7 | 15,950 |
Prime Rich | 490 | -5.8 | 520 | 4,910 | 0.4 | 4,890 |
Asahi Off | 550 | -5.2 | 580 | 4,820 | -11.6 | 5,450 |
2014 - Aug. -
Aug. | 2014 Aug. | 2014 Jan. - Aug. |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | -7 | -1 |
Happoshu (low-malt beer) Domestic | 2 | -2 |
New genre (Malt-based) Domestic | -2 | 0 |
Total | -5 | -1 |
Sales by brand (unit/'000 cases) |
2014 Aug. | 2014 Jan. - Aug. | ||||
---|---|---|---|---|---|---|
cases in 2014 | yoy change (%) | cases in 2013 | cases in 2014 | yoy change (%) | cases in 2013 | |
Super Dry Total | 10,350 | -6.6 | 11,080 | 68,600 | -0.6 | 69,000 |
Super Dry | 9,950 | -8.7 | 10,900 | 64,850 | -3.7 | 67,350 |
Dry Premium | 330 | 450.0 | 60 | 3,250 | 432.8 | 610 |
Style Free | 1,070 | -8.5 | 1,170 | 7,990 | -1.2 | 8,090 |
Clear Asahi Total | 2,380 | -5.6 | 2520 | 18,920 | 1.8 | 18,580 |
Clear Asahi | 1,840 | -3.7 | 1910 | 14,500 | 2.0 | 14,210 |
Prime Rich | 540 | -11.5 | 610 | 4,420 | 1.1 | 4,370 |
Asahi Off | 570 | -12.3 | 650 | 4,270 | -12.3 | 4,870 |
2014 - Jul. -
July | 2014 July | 2014 Jan. - July |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | -6 | 0 |
Happoshu (low-malt beer) Domestic | -5 | -2 |
New genre (Malt-based) Domestic | 4 | 0 |
Total | -4 | 0 |
Sales by brand (unit/'000 cases) |
2014 July | 2014 Jan. - July | ||||
---|---|---|---|---|---|---|
cases in 2014 | yoy change (%) | cases in 2013 | cases in 2014 | yoy change (%) | cases in 2013 | |
Super Dry Total | 11,600 | -6.1 | 12,360 | 58,250 | 0.6 | 57,920 |
Super Dry | 10,850 | -8.4 | 11,850 | 54,900 | -2.7 | 56,450 |
Dry Premium | 670 | 97.1 | 340 | 2,920 | 430.9 | 550 |
Style Free | 1,180 | 0.0 | 1,180 | 6,920 | 0.0% | 6,920 |
Clear Asahi Total | 2,720 | -3.2 | 2,810 | 16,540 | 3.0 | 16,060 |
Clear Asahi | 2,070 | 0.0 | 2,070 | 12,660 | 2.9 | 12,300 |
Prime Rich | 650 | -12.2 | 740 | 3,880 | 3.2 | 3,760 |
Asahi Off | 690 | 1.5 | 680 | 3,700 | -12.3 | 4,220 |
2014 - Jun. -
Jan. - Jun. | 2014 | 2013 | |
---|---|---|---|
'000 of cases | yoy change (%) | '000 of cases | |
Beer Domestic | 49,021 | 2.1% | 47,996 |
Happoshu (low-malt beer) Domestic | 7,307 | -0.2% | 7,325 |
New genre (Malt-based) Domestic | 18,613 | -0.5% | 18,705 |
Total | 74,941 | 1.2% | 74,026 |
Sales by brand (unit/'000 cases) |
2014 Jun. | 2014 Jan. - Jun. | ||||
---|---|---|---|---|---|---|
cases in 2014 | yoy change (%) | cases in 2013 | cases in 2014 | yoy change (%) | cases in 2013 | |
Super Dry Total | 9,570 | -0.5 | 9,620 | 46,650 | 2.4 | 45,560 |
Super Dry | 9,000 | -3.2 | 9,300 | 44,050 | -1.2 | 44,600 |
Dry Premium | 500 | 177.8 | 180 | 2,250 | 971.4 | 210 |
Style Free | 1,090 | -1.8 | 1,110 | 5,740 | 0.0 | 5,740 |
Clear Asahi Total | 2,720 | 2.6 | 2,650 | 13,820 | 4.3 | 13,250 |
Clear Asahi | 2,100 | 6.6 | 1,970 | 10,590 | 3.5 | 10,230 |
Prime Rich | 620 | -8.8 | 680 | 3,230 | 7.0 | 3,020 |
Asahi Off | 580 | -19.4 | 720 | 3,010 | -15.0 | 3,540 |
2014 - May. -
May | 2014 May | 2014 Jan. - May |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | -1 | 3 |
Happoshu (low-malt beer) Domestic | -10 | -6 |
New genre (Malt-based) Domestic | 17 | -1 |
Total | 2 | 1 |
Sales by brand (unit/'000 cases) |
2014 May | 2014 Jan. - May | ||||
---|---|---|---|---|---|---|
cases in 2014 | yoy change (%) | cases in 2013 | cases in 2014 | yoy change (%) | cases in 2013 | |
Super Dry Total | 8,510 | -1.3 | 8,620 | 37,080 | 3.2 | 35,940 |
Super Dry | 8,150 | -3.6 | 8,450 | 35,050 | -0.7 | 35,300 |
Dry Premium | 300 | - | - | 1,750 | - | - |
Style Free | 1,080 | 0.9 | 1,070 | 4,650 | 0.4 | 4,630 |
Clear Asahi Total | 2,790 | 15.3 | 2,420 | 11,100 | 4.7 | 10,600 |
Clear Asahi | 2,140 | 21.6 | 1,760 | 8,490 | 2.8 | 8,260 |
Prime Rich | 650 | -1.5 | 660 | 2,610 | 11.5 | 2,340 |
Asahi Off | 530 | -20.9 | 670 | 2,430 | -13.8 | 2,820 |
2014 - Apr. -
Apr. | 2014 Apr. | 2014 Jan. - Apr. |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | -17 | 4 |
Happoshu (low-malt beer) Domestic | -12 | 3 |
New genre (Malt-based) Domestic | -33 | -6 |
Total | -21 | 1 |
Sales by brand (unit/'000 cases) |
2014 Apr. | 2014 Jan. - Apr. | ||||
---|---|---|---|---|---|---|
cases in 2014 | yoy change (%) | cases in 2013 | cases in 2014 | yoy change (%) | cases in 2013 | |
Super Dry Total | 7,080 | -16.4 | 8,470 | 28,570 | 4.6 | 27,320 |
Super Dry | 6,850 | -18.0 | 8,350 | 26,900 | 0.2 | 26,850 |
Dry Premium | 180 | - | - | 1,450 | - | - |
Style Free | 820 | -21.2 | 1,040 | 3,570 | 0.3 | 3,560 |
Clear Asahi Total | 2,030 | -20.7 | 2,560 | 8,310 | 1.6 | 8,180 |
Clear Asahi | 1,550 | -18.4 | 1,900 | 6,350 | -2.3 | 6,500 |
Prime Rich | 480 | -27.3 | 660 | 1,960 | 16.7 | 1,680 |
Asahi Off | 390 | -39.1 | 640 | 1,900 | -11.6 | 2,150 |
2014 - Mar. -
Jan. - Mar. | 2014 | 2013 | |
---|---|---|---|
'000 of cases | yoy change (%) | '000 of cases | |
Beer Domestic | 22,499 | 16.9% | 19,239 |
Happoshu (low-malt beer) Domestic | 3,693 | 20.4% | 3,066 |
New genre (Malt-based) Domestic | 8,575 | 5.1% | 8,161 |
Total | 34,766 | 14.1% | 30,466 |
Sales by brand (unit/'000 cases) |
2014 Mar. | 2014 Jan. - Mar. | ||||
---|---|---|---|---|---|---|
cases in 2014 | yoy change (%) | cases in 2013 | cases in 2014 | yoy change (%) | cases in 2013 | |
Super Dry Total | 9,660 | 22.3 | 7,900 | 21,490 | 14.0 | 18,850 |
Super Dry | 9,300 | 19.2 | 7,800 | 20,050 | 8.4 | 18,500 |
Dry Black |
290 | - | - | 1,270 | - | - |
Style Free | 1210 | 23.5 | 980 | 2,750 | 9.1 | 2,520 |
Clear Asahi Total | 3,050 | 8.5 | 2,810 | 6,280 | 11.7 | 5,620 |
Clear Asahi | 2,320 | 29.6 | 1,790 | 4,800 | 4.3 | 4,600 |
Prime Rich | 730 | -28.4 | 1,020 | 1,480 | 45.1 | 1,020 |
Asahi Off | 730 | 21.7 | 600 | 1,510 | 0.0 | 1,510 |
2014 - Feb. -
Feb. | 2014 Feb. | 2014 Jan. - Feb. |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | 11 | 8 |
Happoshu (low-malt beer) Domestic | -1 | -1 |
New genre (Malt-based) Domestic | 3 | 4 |
Total | 8 | 6 |
Sales by brand (unit/'000 cases) |
2014 Feb. | 2014 Jan. - Feb. | ||||
---|---|---|---|---|---|---|
cases in 2014 | yoy change (%) | cases in 2013 | cases in 2014 | yoy change (%) | cases in 2013 | |
Super Dry Total | 6,840 | 12.1 | 6,100 | 11,830 | 8.0 | 10,950 |
Super Dry | 5,800 | -1.7 | 5,900 | 10,750 | 0.5 | 10,700 |
Dry Premium | 980 | - | - | 980 | - | - |
Style Free | 870 | 0.0 | 870 | 1,540 | 0.0 | 1,540 |
Clear Asahi Total | 1,900 | 13.8 | 1,670 | 3,230 | 14.9 | 2,810 |
Clear Asahi | 1,460 | -12.6 | 1,670 | 2,480 | -11.7 | 2,810 |
Prime Rich | 440 | - | - | 750 | - | - |
Asahi Off | 460 | -13.2 | 530 | 780 | -14.3 | 910 |
2014 - Jan. -
Jan. | 2014 Jan. | 2014 Jan. - Jan. |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | 3 | 3 |
Happoshu (low-malt beer) Domestic | -1 | -1 |
New genre (Malt-based) Domestic | 5 | 5 |
Total | 3 | 3 |
Sales by brand (unit/'000 cases) |
2014 Jan. | 2014 Jan. - Jan. | ||||
---|---|---|---|---|---|---|
cases in 2014 | yoy change (%) | cases in 2013 | cases in 2014 | yoy change (%) | cases in 2013 | |
Super Dry Total | 4,990 | 2.9 | 4,850 | 4,990 | 2.9 | 4,850 |
Super Dry | 4,950 | 3.1 | 4,800 | 4,950 | 3.1 | 4,800 |
Dry Black |
40 | -20.0 | 50 | 40 | -20.0 | 50 |
Style Free | 670 | 0.0 | 670 | 670 | 0.0 | 670 |
Clear Asahi Total | 1,330 | 16.7 | 1,140 | 1,330 | 16.7 | 1,140 |
Clear Asahi | 1,020 | -10.5 | 1,140 | 1,020 | -10.5 | 1,140 |
Prime Rich | 310 | - | - | 310 | - | - |
Asahi Off | 320 | -15.8 | 380 | 320 | -15.8 | 380 |