2015 - Dec. -
Dec. | 2015 Jan. - Dec. | 2014 Jan. - Dec. | |
---|---|---|---|
'000 of cases | yoy change (%) | '000 of cases | |
Beer Domestic | 106,654 | -1.6 | 108,406 |
Happoshu (low-malt beer) Domestic | 15,948 | -1.6 | 16,206 |
New genre (Malt-based) Domestic | 39,606 | 2.4 | 38,672 |
Total | 162,207 | -0.7 | 163,284 |
Sales by brand (unit/'000 cases) |
2015 Dec. | 2015 Jan. - Dec. | ||||
---|---|---|---|---|---|---|
cases in 2015 | yoy change (%) | cases in 2014 | cases in 2015 | yoy change (%) | cases in 2014 | |
Super Dry Total | 13,510 | -1.7 | 13,750 | 103,830 | -2.1 | 106,110 |
Super Dry | 12,800 | 0.0 | 12,800 | 98,150 | -2.3 | 100,450 |
Dry Premium | 660 | -25.0 | 880 | 3,580 | -28.0 | 4,970 |
Style Free Total | 1,370 | 16.1 | 1,180 | 13,300 | 10.5 | 12,040 |
Clear Asahi Total | 3,180 | 13.2 | 2,810 | 31,750 | 10.9 | 28,640 |
Clear Asahi | 2,270 | 3.2 | 2,200 | 21,590 | -1.2 | 21,860 |
Prime Rich | 510 | -8.9 | 560 | 5,470 | -14.9 | 6,430 |
Asahi Off | 630 | -3.1 | 650 | 6,050 | -6.9 | 6,500 |
2015 - Nov. -
Nov. | 2015 Nov. | 2015 Jan. - Nov. |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | -4 | -2 |
Happoshu (low-malt beer) Domestic | -8 | -1 |
New genre (Malt-based) Domestic | 4 | 0 |
Total | -3 | -2 |
Sales by brand (unit/'000 cases) |
2015 Nov. | 2015 Jan. - Nov. | ||||
---|---|---|---|---|---|---|
cases in 2015 | yoy change (%) | cases in 2014 | cases in 2015 | yoy change (%) | cases in 2014 | |
Super Dry Total | 7,660 | -5.2% | 8,080 | 90,320 | -2.2% | 92,360 |
Super Dry | 7,250 | -4.6% | 7,600 | 85,350 | -2.6% | 87,650 |
Dry Premium | 320 | -27.3% | 440 | 2,920 | -28.6% | 4,090 |
Style Free Total | 1,030 | 17.0% | 880 | 11,930 | 9.9% | 10,860 |
Clear Asahi Total | 2,530 | 9.1% | 2,320 | 28,570 | 10.6% | 25,830 |
Clear Asahi | 1,660 | 5.7% | 1,570 | 19,320 | -1.7% | 19,660 |
Prime Rich | 400 | -11.1% | 450 | 4,960 | -15.5% | 5,870 |
Asahi Off | 490 | 2.1% | 480 | 5,420 | -7.4% | 5,850 |
2015 - Oct. -
Oct. | 2015 Oct. | 2015 Jan. - Oct. |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | 0 | -2 |
Happoshu (low-malt beer) Domestic | -7 | -1 |
New genre (Malt-based) Domestic | 3 | -1 |
Total | 0 | -1 |
Sales by brand (unit/'000 cases) |
2015 Oct. | 2015 Jan. - Oct. | ||||
---|---|---|---|---|---|---|
cases in 2015 | yoy change (%) | cases in 2014 | cases in 2015 | yoy change (%) | cases in 2014 | |
Super Dry Total | 8,100 | -0.5 | 8,140 | 82,660 | -1.9 | 84,280 |
Super Dry | 7,850 | 0.0 | 7,850 | 78,100 | -2.4 | 80,050 |
Dry Premium | 140 | -44.0 | 250 | 2,600 | -28.8 | 3,650 |
Style Free | 1,170 | 17.0 | 1,000 | 10,900 | 9.2 | 9,980 |
Clear Asahi Total | 2,660 | 11.8 | 2,380 | 26,040 | 10.8 | 23,510 |
Clear Asahi | 1,900 | 1.6 | 1,870 | 17,660 | -2.4 | 18,090 |
Prime Rich | 450 | -11.8 | 510 | 4,560 | -15.9 | 5,420 |
Asahi Off | 580 | 5.5 | 550 | 4,930 | -8.2 | 5,370 |
2015 - Sep. -
Sep. | 2015 Sep. | 2015 Jan. - Sep. |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | 2 | -2 |
Happoshu (low-malt beer) Domestic | -15 | 0 |
New genre (Malt-based) Domestic | 2 | -1 |
Total | 0 | -2 |
Sales by brand (unit/'000 cases) |
2015 Sep. | 2015 Jan. - Sep. | ||||
---|---|---|---|---|---|---|
cases in 2015 | yoy change (%) | cases in 2014 | cases in 2015 | yoy change (%) | cases in 2014 | |
Super Dry Total | 7,680 | 1.9 | 7,540 | 74,550 | -2.1 | 76,140 |
Super Dry | 7,050 | -4.1 | 7,350 | 70,250 | -2.7 | 72,200 |
Dry Premium | 210 | 40.0 | 150 | 2,450 | -27.9 | 3,400 |
Style Free | 1,180 | 19.2 | 990 | 9,730 | 8.4 | 8,980 |
Clear Asahi Total | 2,550 | 15.4 | 2210 | 23,380 | 10.6 | 21,130 |
Clear Asahi | 1,780 | 3.5 | 1720 | 15,760 | -2.8 | 16,220 |
Prime Rich | 430 | -12.2 | 490 | 4,110 | -16.3 | 4,910 |
Asahi Off | 550 | 0.0 | 550 | 4,350 | -9.8 | 4,820 |
2015 - Aug. -
Aug. | 2015 Aug. | 2015 Jan. - Aug. |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | 0 | -2 |
Happoshu (low-malt beer) Domestic | -5 | 2 |
New genre (Malt-based) Domestic | 0 | -1 |
Total | 0 | -2 |
Sales by brand (unit/'000 cases) |
2015 Aug. | 2015 Jan. - Aug. | ||||
---|---|---|---|---|---|---|
cases in 2015 | yoy change (%) | cases in 2014 | cases in 2015 | yoy change (%) | cases in 2014 | |
Super Dry Total | 10,370 | 0.2 | 10,350 | 66,880 | -2.5 | 68,600 |
Super Dry | 10,150 | 2.0 | 9,950 | 63,200 | -2.5 | 64,850 |
Dry Premium | 180 | -45.5 | 330 | 2,250 | -30.8 | 3,250 |
Style Free | 1,200 | 12.1 | 1,070 | 8,550 | 7.0 | 7,990 |
Clear Asahi Total | 2,950 | 23.9 | 2,380 | 20,830 | 10.1 | 18,920 |
Clear Asahi | 1,880 | 2.2 | 1,840 | 13,980 | -3.6 | 14,500 |
Prime Rich | 450 | -16.7 | 540 | 3,680 | -16.7 | 4,420 |
Asahi Off | 540 | -5.3 | 570 | 3,800 | -11.0 | 4,270 |
2015 - Jul. -
Jul. | 2015 Jul. | 2015 Jan. - Jul. |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | -4 | -3 |
Happoshu (low-malt beer) Domestic | 4 | 4 |
New genre (Malt-based) Domestic | -9 | -2 |
Total | -5 | -2 |
Sales by brand (unit/'000 cases) |
2015 Jul. | 2015 Jan. - Jul. | ||||
---|---|---|---|---|---|---|
cases in 2015 | yoy change (%) | cases in 2014 | cases in 2015 | yoy change (%) | cases in 2014 | |
Super Dry Total | 11,090 | -4.4 | 11,600 | 56,510 | -3.0 | 58,250 |
Super Dry | 10,500 | -3.2 | 10,850 | 53,050 | -3.4 | 54,900 |
Dry Premium | 510 | -23.9 | 670 | 2,070 | -29.1 | 2,920 |
Style Free | 1,290 | 9.3 | 1,180 | 7,350 | 6.2 | 6,920 |
Clear Asahi Total | 2,890 | 6.3 | 2,720 | 17,880 | 8.1 | 16,540 |
Clear Asahi | 1,920 | -7.2 | 2,070 | 12,100 | -4.4 | 12,660 |
Prime Rich | 510 | -21.5 | 650 | 3,230 | -16.8 | 3,880 |
Asahi Off | 550 | -20.3 | 690 | 3,260 | -11.9 | 3,700 |
2015 - Jun. -
Jan. - Jun. | 2015 | 2014 | |
---|---|---|---|
'000 of cases | yoy change (%) | '000 of cases | |
Beer Domestic | 47,997 | -2.1 | 49,021 |
Happoshu (low-malt beer) Domestic | 7,560 | 3.5 | 7,307 |
New genre (Malt-based) Domestic | 19,025 | 2.2 | 18,613 |
Total | 74,582 | -0.5 | 74,941 |
Sales by brand (unit/'000 cases) |
2015 Jun. | 2015 Jan. - Jun. | ||||
---|---|---|---|---|---|---|
cases in 2015 | yoy change (%) | cases in 2014 | cases in 2015 | yoy change (%) | cases in 2014 | |
Super Dry Total | 9,580 | 0.1 | 9,570 | 45,420 | -2.6 | 46,650 |
Super Dry | 9,050 | 0.6 | 9,000 | 42,550 | -3.4 | 44,050 |
Dry Premium | 460 | -8.0 | 500 | 1,560 | -30.7 | 2,250 |
Style Free | 1,240 | 13.8 | 1,090 | 6,060 | 5.6 | 5,740 |
Clear Asahi Total | 3,430 | 26.1 | 2,720 | 14,990 | 8.5 | 13,820 |
Clear Asahi | 2,090 | -0.5 | 2,100 | 10,180 | -3.9 | 10,590 |
Prime Rich | 550 | -11.3 | 620 | 2,720 | -15.8 | 3,230 |
Asahi Off | 550 | -5.2 | 580 | 2,710 | -10.0 | 3,010 |
2015 - May. -
May | 2015 May | 2015 Jan. - May |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | 0 | -3 |
Happoshu (low-malt beer) Domestic | 2 | 2 |
New genre (Malt-based) Domestic | -10 | -3 |
Total | -3 | -3 |
Sales by brand (unit/'000 cases) |
2015 May | 2015 Jan. - May | ||||
---|---|---|---|---|---|---|
cases in 2015 | yoy change (%) | cases in 2014 | cases in 2015 | yoy change (%) | cases in 2014 | |
Super Dry Total | 8,530 | 0.2 | 8,510 | 35,840 | -3.3 | 37,080 |
Super Dry | 7,850 | -3.7 | 8,150 | 33,500 | -4.4 | 35,050 |
Dry Premium | 410 | 36.7 | 300 | 1,100 | -37.1 | 1,750 |
Style Free | 1,170 | 8.3 | 1,080 | 4,820 | 3.7 | 4,650 |
Clear Asahi Total | 2,880 | 3.2 | 2,790 | 11,560 | 4.1 | 11,100 |
Clear Asahi | 1,960 | -8.4 | 2,140 | 8,090 | -4.7 | 8,490 |
Prime Rich | 530 | -18.5 | 650 | 2,170 | -16.9 | 2,610 |
Asahi Off | 460 | -13.2 | 530 | 2,160 | -11.1 | 2,430 |
2015 - Apr. -
Apr. | 2015 Apr. | 2015 Jan. - Apr. |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | 18 | -4 |
Happoshu (low-malt beer) Domestic | 41 | 2 |
New genre (Malt-based) Domestic | 33 | -1 |
Total | 24 | -3 |
Sales by brand (unit/'000 cases) |
2015 Apr. | 2015 Jan. - Apr. | ||||
---|---|---|---|---|---|---|
cases in 2015 | yoy change (%) | cases in 2014 | cases in 2015 | yoy change (%) | cases in 2014 | |
Super Dry Total | 8,430 | 19.1 | 7,080 | 27,310 | -4.4 | 28,570 |
Super Dry | 7,900 | 15.3 | 6,850 | 25,650 | -4.6 | 26,900 |
Dry Premium | 140 | -22.2 | 180 | 690 | -52.4 | 1,450 |
Style Free | 1,360 | 65.9 | 820 | 3,650 | 2.2 | 3,570 |
Clear Asahi Total | 2,740 | 35.0 | 2030 | 8,680 | 4.5 | 8,310 |
Clear Asahi | 1,870 | 20.6 | 1550 | 6,130 | -3.5 | 6,350 |
Prime Rich | 490 | 2.1 | 480 | 1,640 | -16.3 | 1,960 |
Asahi Off | 480 | 23.1 | 390 | 1,700 | -10.5 | 1,900 |
2015 - Mar. -
Mar. | 2015 Mar. | 2015 Jan. - Mar. |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | -18 | -12 |
Happoshu (low-malt beer) Domestic | -27 | -11 |
New genre (Malt-based) Domestic | -18 | -11 |
Total | -19 | -11 |
Sales by brand (unit/'000 cases) |
2015 Mar. | 2015 Jan. - Mar. | ||||
---|---|---|---|---|---|---|
cases in 2015 | yoy change (%) | cases in 2014 | cases in 2015 | yoy change (%) | cases in 2014 | |
Super Dry Total | 7,760 | -19.7 | 9,660 | 18,830 | -12.4 | 21,490 |
Super Dry | 7,100 | -23.7 | 9,300 | 17,700 | -11.7 | 20,050 |
Dry Premium | 130 | -55.2 | 290 | 550 | -56.7 | 1,270 |
Style Free | 870 | -28.1 | 1,210 | 2,290 | -16.7 | 2,750 |
Clear Asahi Total | 2,650 | -13.1 | 3,050 | 5,940 | -5.4 | 6,280 |
Clear Asahi | 1,690 | -27.2 | 2,320 | 4,260 | -11.2 | 4,800 |
Prime Rich | 430 | -41.1 | 730 | 1,150 | -22.3 | 1,480 |
Asahi Off | 450 | -38.4 | 730 | 1,220 | -19.2 | 1,510 |
2015 - Feb. -
Feb. | 2015 Feb. | 2015 Jan. - Feb. |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | -5 | -6 |
Happoshu (low-malt beer) Domestic | 0 | 2 |
New genre (Malt-based) Domestic | 3 | -5 |
Total | -3 | -5 |
Sales by brand (unit/'000 cases) |
2015 Feb. | 2015 Jan. - Feb. | ||||
---|---|---|---|---|---|---|
cases in 2015 | yoy change (%) | cases in 2014 | cases in 2015 | yoy change (%) | cases in 2014 | |
Super Dry Total | 6,450 | -5.7 | 6,840 | 11,070 | -6.4 | 11,830 |
Super Dry | 6,100 | 5.2 | 5,800 | 10,600 | -1.4 | 10,750 |
Dry Premium | 320 | -67.3 | 980 | 420 | -57.1 | 980 |
Style Free | 790 | -9.2 | 870 | 1,420 | -7.8 | 1,540 |
Clear Asahi Total | 1,990 | 4.7 | 1,900 | 3,290 | 1.9 | 3,230 |
Clear Asahi | 1,560 | 6.8 | 1,460 | 2,570 | 3.6 | 2,480 |
Prime Rich | 430 | -2.3 | 440 | 720 | -4.0 | 750 |
Asahi Off | 440 | -4.3 | 460 | 770 | -1.3 | 780 |
2015 - Jan. -
Jan. | 2015 Jan. | 2015 Jan. - Jan. |
---|---|---|
yoy change (%) | yoy change (%) | |
Beer Domestic | -8 | -8 |
Happoshu (low-malt beer) Domestic | 5 | 5 |
New genre (Malt-based) Domestic | -14 | -14 |
Total | -8 | -8 |
Sales by brand (unit/'000 cases) |
2015 Jan. | 2015 Jan. - Jan. | ||||
---|---|---|---|---|---|---|
cases in 2015 | yoy change (%) | cases in 2014 | cases in 2015 | yoy change (%) | cases in 2014 | |
Super Dry Total | 4,620 | -7.4 | 4,990 | 4,620 | -7.4 | 4,990 |
Super Dry | 4,500 | -9.1 | 4,950 | 4,500 | -9.1 | 4,950 |
Dry Premium | 100 | - | - | 100 | - | - |
Style Free | 630 | -6.0 | 670 | 630 | -6.0 | 670 |
Clear Asahi Total | 1,300 | -2.3 | 1,330 | 1,300 | -2.3 | 1,330 |
Clear Asahi | 1,010 | -1.0 | 1,020 | 1,010 | -1.0 | 1,020 |
Prime Rich | 290 | -6.5 | 310 | 290 | -6.5 | 310 |
Asahi Off | 330 | 3.1 | 320 | 330 | 3.1 | 320 |