1 Impact Associated with COVID-19 |
- Adverse effects on the global economy stemming from a downturn in the food service industry and governmentimposed stay-at-home restrictions
- Increasing tendency to save money
- Increased focus on health and the environment and greater emphasis on trusted, secure brands
- Extended use of digital services by standardizing the use of online channels
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- Continuously sluggish sales centered on beer for on-premise market
- Deterioration of profitability as a consequence of sales mix comprising products with relatively low profit margin
- Decline in effectiveness of conventional strategies and competitiveness of the Group as a result of irreversible changes to consumers, markets, and society
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- Strengthening of Medium-Term Management Policy from the standpoint of “reforming the earnings structure in response to changes in the business environment”
- Timely responses to constantly changing consumer behavior
- Planning and development of business strategies that anticipate changes to market landscape
- Development of new operating model
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2 Expansion of Business Operations |
- Development of global management platform centered on the three core regions of operation: Japan, Europe, and Australia, and expansion of growth foundation
- 2009: Acquisition of Schweppes Australia
- 2016: Acquisition of beer business in Western Europe
- 2017: Acquisition of beer business in Central and Eastern Europe
- 2020: Acquisition of Carlton & United Breweries Pty. Ltd. (CUB) in Australia
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- Impairment loss resulting from changes in business environment and competitive landscape, a sharp rise in interest rates, and market contraction
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- Continued use of management resources from external sources directed toward business growth
- Pursuit of more-effective Group governance
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3 Emergence of New Business Models via Technological Innovation |
- Provision of new value through use of the latest digital technology incorporating IoT and AI
- Streamlining of supply chain through utilization of AI
- Emergence of alcohol-alternative products
- Rapid growth in adoption of teleworking systems and use of e-commerce and other online channels
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- Reduction of industry presence and competitiveness
- Establishment of market dominance through the Asahi Group’s leadership in innovation and creation of new markets
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- Strengthening of investment in intangible assets (including R&D and human resource development) directed toward innovation and new value creation
- Development of a new operating model by increasing investment in digital transformation
- Creation of unique value via the establishment of Asahi Quality and Innovations, Ltd., a Group base for innovation
- Creation of new value through customer experience incorporating open innovation and generation of ideas based on design thinking
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4 Information Security |
- Disruption to business activities as a result of power outages, disasters, defective software and devices, and cyberattacks; loss of confidential information; leakage of personal information; fraud; and violation of the European Union’s General Data Protection Regulation (GDPR) and other regulations in various countries
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- Interruption of business
- Cash outflow due to compensation and claims for damages, etc.
- Imposition of fines due to GDPR violations
- Decline in operating results, financial condition, and corporate brand value
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- Monitoring of cyber security incidents through ASAHI-CSIRT and other IT systems
- Development of system for timely and optimal prevention and protection against recurring incidents
- Security measures associated with software and devices
- Implementation of employee training and development programs
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5 Social Values Pertaining to Alcohol Consumption |
- Examinations regarding possible implementation of global alcohol sales regulations
- Decline in alcohol consumption stemming from increased focus on alternatives and health worldwide
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- Expenses associated with regulatory compliance
- Deterioration in operating results of Asahi’s core Alcohol Beverages Business
- Impairment of reputation
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- Collaboration with alcohol industry and industry groups such as IARD
- Promotion of responsible drinking awareness campaigns and health-conscious products
- Establishment of sales and marketing-related voluntary standards
- Strengthening of employee training programs on responsible drinking
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6 Operating Environment |
- Market trends characterized by shifts in demand resulting from deteriorating economy, intensifying competition, changing consumer preferences, population decline, and declining birthrate and aging population
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- Decline in sales due to drop in consumption of alcohol beverages, soft drinks, and food
- Deterioration of profitability arising from intensifying competition and consequential decrease in per-unit sales prices
- Reduction in sales stemming from changing consumer preferences and relatively lower customer support due to generational shifts
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- Enhancement of value of high-value-added brands and creation of new markets
- Acceleration of earnings structure reforms that anticipate future changes in business environment
- Reinforcement of product lineup for all alcohol beverages
- Pursuit of areas that address increased focus on health of consumers and aging society
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7 Large-Scale Natural Disasters |
- Rising number of risks related to earthquakes, tsunamis, typhoons, floods, and other natural disasters in Japan and overseas
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- Halt to product manufacturing and deliveries
- Inability to procure raw materials and resources
- Interruption and halt to business activities
- Decline in consumer sentiment
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- Implementation of safety confirmation system and strengthening of emergency communications system
- Prevention of secondary disasters by reinforcing production plants with earthquake-resistant construction, ensuring safety of equipment, etc.
- Formulation of BCP by reflecting on past performance and experience in large-scale disasters
- Establishment of backup facility at data center
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8 Securing of Diverse Talented Personnel |
- Decrease in domestic working population as a result of declining birthrate and aging population
- Greater demand for personnel and changes in and enhancement of necessary skill set stemming from expansion of global business
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- Further strengthening of business competitiveness
- Lack of capability to achieve medium- to long-term targets in light of inadequate and unstable workforce
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- Development of initiatives for cultivating candidates for future management positions to coincide with formulation of succession plan
- Global promotion of optimal placement of personnel
- Promotion of diversity through the revitalization of interaction between personnel across all regions and the hiring of personnel regardless of gender or nationality
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9 Widening Supply– Demand Gap in Domestic Logistics |
- Widening supply–demand gap of truck drivers as a result of declining working population associated with the declining birthrate and aging population and growth of e-commerce
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- Stagnant supply of products
- Increase in transportation costs
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- Promotion of local-production-for-local-consumption logistics model
- Reduction of logistics-related labor through introduction of logistics devices and systems
- Establishment of modal shift and other new trunk transport schemes
- Achievement of highly efficient transport through collaboration with companies in other industries
- Improvement of workplace environment via measures to enhance logistics efficiency
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10 Risks Related to Climate Change |
- Rise in average temperatures, shift in precipitation patterns, and intensification of abnormal weather
- Tightening of regulations associated with greenhouse gas emissions
- Tightening of water resource-related regulations
- Change in consumer behavior
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- Incurrence of losses from product waste, opportunity loss, and damaged equipment and facilities due to the intensification of abnormal weather
- Higher operating costs reflecting rising cost of key raw materials
- Higher operating costs associated with tightening supply and demand for water and increased water costs caused by severe droughts
- Higher product prices reflecting implementation of carbon tax
- Impact of water use regulations on business continuity
- Impact of higher ethical standards on sales
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- Reduction of CO2 emissions by 50% in Scope 1 and 2 by 2030 (compared with 2019)
- Reduction of CO2 emissions to zero by 2050 in Scope 1, 2, and 3 and becoming carbon neutral
- Curbing of basic water consumption to 3.2 m3/kl or less by 2030 through streamlining of water usage and expansion of recycling system
- Endorsement of TCFD recommendations, proactive efforts to analyze and respond to risks and opportunities presented by climate change that impact our business, and enhanced disclosure of such details
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11 Compliance with Laws and Regulations and Soft Law |
- Alcohol-related tax laws such as the Liquor Tax Act, Food Sanitation Act, Product Liability Act, Labor Standards Act, Anti-Bribery Act, Unfair Competition Prevention Act, environmental laws, and various other legal restrictions
- Unexpected implementation of new laws and regulations
- Boycott movements related to activities that violate human rights and other forms of corporate ethics
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- Disciplinary measures and filing of legal action due to violation of laws and regulations
- Social sanctions
- Impairment of Asahi’s reputation and brand value and resulting decline in sales stemming from loss of stakeholder trust
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- Promotion and supervision of Group-wide corporate ethics and compliance by the Compliance Committee
- Implementation of training programs to ensure strict adherence to and raise awareness of the Asahi Group Code of Conduct among employees
- Formulation of Asahi Group Human Rights Principles in accordance with the United Nations Guiding Principles on Business and Human Rights
- Implementation of human rights training programs for employees and business partners
- Establishment of human rights due diligence to address human rights risks facing suppliers and employees
- Development of mechanisms to provide access to remedy
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12 Use of Plastics |
- Strengthening of regulations on plastic waste and on imports of plastic products
- Strict social views on products made from large amounts of plastic in light of plastic waste contribution to marine pollution
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- Drastic decline in demand for products using large amounts of plastic materials in containers and packaging
- Impairment of Asahi’s reputation due to inadequate response
- Higher recycling expenses and sharp increase in production costs through use of alternative materials
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- Promotion of 3Rs
- Conversion of plastic containers to materials that can be utilized effectively
- Conversion to use of eco-friendly materials for plastic containers
- Development of new eco-friendly materials and discussions on the adoption of sales methods that do not involve the use of plastic containers and packaging
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13 Country Risks Associated with Global Business Development |
- Political uncertainty, economic crisis, retaliatory tariffs, threats of boycott over treatment of refugees, racial discrimination, tightening of regulations, tax reform, natural disasters, and emerging infectious diseases
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- Reduced cost competitiveness due to unfavorable conditions for foreign-capital companies, lower profits, business closures attributable to political, military, and social pressure, safety concerns of employees, failure to achieve management targets, recording of medium- to long-term losses, and business withdrawals
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- Early detection and effective prevention of risks through collection of information at Group companies and appointment of external consultants
- Formulation of BCP designed to cope with major incidents
- Dispersion of revenue streams through continuous globalization
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14 Risks Associated with Procurement of Key Raw Materials |
- Increasingly severe market conditions for raw materials utilized in the Group’s products
- Business withdrawal and transfer of suppliers and cornering of markets by competitors
- Adverse impact of production of key raw materials on local environment and communities
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- Higher prices of raw materials
- Halt to operations stemming from inability to procure raw materials
- Impairment of Asahi’s reputation spurred by emergence of social issues along supply chain
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- Procurement at stable prices through use of fixed rates, multiyear contracts, and financial products
- Alleviation of impact of rising prices and dispersion of procurement risk through purchase of raw materials from multiple suppliers and establishment of competitive landscape
- Prevention of procurement risk and curbing of costs by considering transition to alternative materials
- Conducting of procurement activities that respect the global environment and local communities
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15 Quality |
- Potential threats to customers’ health posed by quality-related accidents arising from contingencies
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- Impairment of business results, company reputation, and brand value triggered by loss of customer confidence
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- Promotion of efforts to identify, examine, and address matters requiring special attention and tasks that may impact quality throughout each process, from product design to sales
- Advancement of quality assurance technology through introduction of AI and other leading technologies
- Development of latest analytical technologies for ensuring food safety
- Adoption of international approaches to quality and food safety management systems and acquisition of external certification
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16 Other Risks |
- Financial risk (including exchange rate, interest rate, rating, and asset price fluctuation risks)
- Tax risk
- Litigation risk
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- Increased costs, increasingly severe competition, restrictions to business activities, and impact on operating results and financial condition
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- Utilization of various risk-hedging strategies
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