International Alliance for Responsible Drinking (IARD)*1, an Alliance of theWorld’s Leading Alcohol Beverage Producers, Issues Joint StatementBased on statement, Asahi Group will work to furtheradvance initiatives to prevent underage*2 drinking
On January 28, 2020, the International Alliance for Responsible Drinking (IARD), an alliance of the world’sleading producers of alcohol beverages, issued as a joint statement an action plan to prevent underagedrinking.
Based on this statement, Asahi Group will work to further advance its initiatives aimed at preventing underage drinking, and help address alcohol-related issues on a global basis.
The IARD Joint Statement (summary)
In 2010, the World Health Organization (WHO) adopted the “Global Strategy to Reduce the Harmful Use of Alcohol”. Alcohol-related issues are positioned as a global agenda that needs to be tackled through engaging in close dialogue with society as whole. Prevention of the harmful use of alcohol was, for example, specified as a target in one of the Sustainable Development Goals (“Good Health and Well-Being”), drafted by the UN in 2015.
To address this issue, Asahi Group has continually strengthened its efforts, including through collaborations with industry organizations and the formation of public-private partnerships, to realize the five "Producers’ Commitments"*3 set forth by the IARD in 2012. Going forward, the Asahi Group, together with all its stakeholders involved in alcohol beverages, will continue efforts to prevent harmful drinking and promote responsible drinking of alcohol beverages.
【Reference links】
- IARD Statement ’Actions to accelerate reductions in underage drinking’
http://bit.ly/IARDactions - Asahi Group Responsible Drinking Principles
https://www.asahigroup-holdings.com/en/company/policies-and-report/responsible_drinking.html - Asahi Group ‘Education on Moderate and Responsible Drinking’
https://www.asahigroup-holdings.com/en/csr/food-health/drinking.html - Asahi Breweries, Ltd. ’Towards a Good Relationship with Alcohol’ (in Japanese)
https://www.asahibeer.co.jp/csr/tekisei/ - Asahi International Ltd ’Responsible marketing policy’
http://www.asahiinternational.com/en/our-stories/our-responsible-marketing-policy/ - Asahi Breweries Europe Ltd. ’Alcohol Responsibility’
http://www.asahibreweries.eu/alcohol-responsibility/
About Asahi Group Holdings
Asahi Group Holdings, Ltd. is a global leader offering a diverse collection of brands centered on beer, alcohol and non-alcohol beverages, and food. Our mission is to deliver on our great taste promise and bring more fun to life. Established in Japan in 1889, the Group has always been committed to innovation and quality. This dedication has brought together iconic brands and the expertise of renowned breweries from around the world, including those with a rich heritage spanning over centuries. Our approach has culminated in a globally recognized portfolio of brands that includes premium beers such as Asahi Super Dry, Peroni Nastro Azzurro, Kozel, Pilsner Urquell, and Grolsch. “Make the world shine” articulates Asahi Group’s commitment to build connections among people, thereby paving the way for a sustainable future together. Through these connections, we can contribute to a brighter world, both today and in the future. With a global presence primarily in Japan, Europe, Oceania, and Southeast Asia, we provide over 10 billion liters of beverages to consumers worldwide and generate revenues of over JPY 2.7 trillion annually. Headquartered in Japan, Asahi Group Holdings is listed on the Tokyo Stock Exchange (Prime Market: 2502.T).