International Alliance for Responsible Drinking (IARD)^*1, an Alliance of theWorld’s Leading Alcohol Beverage Producers, Issues Joint StatementBased on statement, Asahi Group will work to furtheradvance initiatives to prevent underage^*2 drinking

Asahi Group Holdings, Ltd.

On January 28, 2020, the International Alliance for Responsible Drinking (IARD), an alliance of the world’sleading producers of alcohol beverages, issued as a joint statement an action plan to prevent underagedrinking.

Based on this statement, Asahi Group will work to further advance its initiatives aimed at preventing underage drinking, and help address alcohol-related issues on a global basis.

The IARD Joint Statement (summary)

In 2010, the World Health Organization (WHO) adopted the “Global Strategy to Reduce the Harmful Use of Alcohol”. Alcohol-related issues are positioned as a global agenda that needs to be tackled through engaging in close dialogue with society as whole. Prevention of the harmful use of alcohol was, for example, specified as a target in one of the Sustainable Development Goals (“Good Health and Well-Being”), drafted by the UN in 2015.

To address this issue, Asahi Group has continually strengthened its efforts, including through collaborations with industry organizations and the formation of public-private partnerships, to realize the five "Producers’ Commitments"^*3 set forth by the IARD in 2012. Going forward, the Asahi Group, together with all its stakeholders involved in alcohol beverages, will continue efforts to prevent harmful drinking and promote responsible drinking of alcohol beverages.

A not-for-profit organization dedicated to reducing harmful drinking and promoting understanding of responsible drinking. IARD is supported by the world’s 12 leading producers of beer, wine, and spirits.

• Reducing underage drinking
• Strengthening & expanding marketing codes of practice
• Providing consumer information & responsible product innovation
• Reducing drinking & driving
• Working with retailers to reduce harmful drinking

https://www.iard.org/producers-commitments/

【Reference links】

• IARD Statement ’Actions to accelerate reductions in underage drinking’
  http://bit.ly/IARDactions
• Asahi Group Responsible Drinking Principles
  https://www.asahigroup-holdings.com/en/company/policies-and-report/responsible_drinking.html
• Asahi Group ‘Education on Moderate and Responsible Drinking’
  https://www.asahigroup-holdings.com/en/csr/food-health/drinking.html
• Asahi Breweries, Ltd. ’Towards a Good Relationship with Alcohol’ (in Japanese)
  https://www.asahibeer.co.jp/csr/tekisei/
• Asahi International Ltd ’Responsible marketing policy’
  http://www.asahiinternational.com/en/our-stories/our-responsible-marketing-policy/
• Asahi Breweries Europe Ltd. ’Alcohol Responsibility’
  http://www.asahibreweries.eu/alcohol-responsibility/