Asahi Beverages to divest beer and cider brands to Heineken
Asahi Group Holdings, Ltd.
Asahi Beverages Pty Ltd, Oceania Regional Headquarters of Asahi Group Holdings, Ltd, has agreed withHeineken N.V.(“Heineken”) to divest part of Asahi Beverages alcohol brands. The brands are owned orlicensed by Carlton & United Breweries: Strongbow, Little Green and Bonamy’s, plus Stella Artois andBeck’s.
This transaction is part of the process under the resolution of issues approved by the AustralianCompetition and Consumer Commission (“ACCC”) for the acquisition of the CUB business. Completion ofthe sale to Heineken is subject to approval by the ACCC and the Foreign Investment Review Board(“FIRB”) of Australia and is expected to be approved by the end of 2020.
About Asahi Group Holdings
Asahi Group Holdings, Ltd. is a global leader offering a diverse collection of brands centered on beer, alcohol and non-alcohol beverages, and food. Our mission is to deliver on our great taste promise and bring more fun to life. Established in Japan in 1889, the Group has always been committed to innovation and quality. This dedication has brought together iconic brands and the expertise of renowned breweries from around the world, including those with a rich heritage spanning over centuries. Our approach has culminated in a globally recognized portfolio of brands that includes premium beers such as Asahi Super Dry, Peroni Nastro Azzurro, Kozel, Pilsner Urquell, and Grolsch. “Make the world shine” articulates Asahi Group’s commitment to build connections among people, thereby paving the way for a sustainable future together. Through these connections, we can contribute to a brighter world, both today and in the future. With a global presence primarily in Japan, Europe, Oceania, and Southeast Asia, we provide over 10 billion liters of beverages to consumers worldwide and generate revenues of over JPY 2.7 trillion annually. Headquartered in Japan, Asahi Group Holdings is listed on the Tokyo Stock Exchange (Prime Market: 2502.T).