Demonstration Experiment of "Low-cost Reforestation Project" Begins at "The Asahi Forest" Company Forest

Reduces growing period from 50 years for Cryptomeria to 30 years
using fast-growing*1 Chinese Fir

Asahi Group Holdings, Ltd.
JForest
The Norinchukin Bank

 (Tokyo, Japan - October 20, 2021) - Asahi Group Holdings, Ltd. announces that it is participating in the “Low-cost Reforestation Project” to achieve shorter reforestation*2 and growing periods and cost reductions organized by the National Federation of Forest Owners’ Co-operative Associations (JForest) and The Norinchukin Bank. The Asahi Group is providing a portion of the “The Asahi Forest” company-owned forest in Hiroshima Prefecture as a test site, and consigning the actual demonstration experiment works of growing the fast-growing trees Chinese Fir (Cunninghamia lanceolata) to the Miyoshi Region Forest Owners’ Co-operative Association.

 In this project, a portion of the “The Asahi Forest” forest in Miyoshi City (approx. 1 hectare) was cut down from early October, and by harvesting and planting trees at the same time approximately 1,500 Chinese Fir saplings will be planted from late October. By confirming the growth conditions over the five-year demonstration experiment period, the reduction in the work volume and in the tree growing costs compared with conventional afforestation will be verified.

 The project will also lead to the revitalization of mountain village regions through the development and social implementation of a new business model toward realizing sustainable forests and forestry that resolves the present problems of the forestry industry.

0
Return to the list

About Asahi Group Holdings

Asahi Group Holdings, Ltd. is a global leader offering a diverse collection of brands centered on beer, alcohol and non-alcohol beverages, and food. Our mission is to deliver on our great taste promise and bring more fun to life. Established in Japan in 1889, the Group has always been committed to innovation and quality. This dedication has brought together iconic brands and the expertise of renowned breweries from around the world, including those with a rich heritage spanning over centuries. Our approach has culminated in a globally recognized portfolio of brands that includes premium beers such as Asahi Super Dry, Peroni Nastro Azzurro, Kozel, Pilsner Urquell, and Grolsch. “Make the world shine” articulates Asahi Group’s commitment to build connections among people, thereby paving the way for a sustainable future together. Through these connections, we can contribute to a brighter world, both today and in the future. With a global presence primarily in Japan, Europe, Oceania, and Southeast Asia, we provide over 10 billion liters of beverages to consumers worldwide and generate revenues of over JPY 2.7 trillion annually. Headquartered in Japan, Asahi Group Holdings is listed on the Tokyo Stock Exchange (Prime Market: 2502.T).

Read more