“Challenge for growing Dryland Rice with Brewing Yeast”

Successful cultivation of rice in Abashiri, Hokkaido using agricultural material (fertilizer raw material)* derived from brewing yeast cell walls aimed at revitalization of local community and agriculture

Asahi Group Holdings, Ltd.

 (Tokyo, Japan - November 5, 2021) - Asahi Biocycle Co., Ltd., which is a subsidiary of Asahi Group Holdings, Ltd. and utilizes biotechnologies to improve environmental sustainability as a business, announces that it is advancing the “Challenge for growing Dryland Rice with Brewing Yeast” together with Fukuda Farm in Abashiri, Hokkaido, and has successfully cultivated dry rice using agricultural material (fertilizer raw material) derived from brewing yeast cell walls on approximately 3 ares (approx. 300 square meters) of the farm’s fields.

 This project aims at revitalizing the local community and local agriculture by planting seeds and harvesting rice together with local children. The plan is to increase the number of local participants and expand the dryland rice growing field with the goal to provide locally produced rice to local elementary school lunches in the future.

 This year, the project was supported by the Abashiri Junior Chamber with the purpose of realizing potential value in Abashiri by having parents and children think about local issues. They solicited the participation of parents and children at elementary schools in Abashiri City in April and began activities by having parents and children plant Hokkaido Nanatsuboshi rice seeds in May. In July, the parents and children cut weeds in the cultivation area, watched the agricultural material derived from brewing yeast cell walls being spread over the dryland rice field by drone, and confirmed the growth of the rice plants. Although there has been abnormal weather this year, the rice has grown well.

 The schedule is to harvest the rice on November 6, and the parents and children will cook and eat the harvested rice on November 28.

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About Asahi Group Holdings

Asahi Group Holdings, Ltd. is a global leader offering a diverse collection of brands centered on beer, alcohol and non-alcohol beverages, and food. Our mission is to deliver on our great taste promise and bring more fun to life. Established in Japan in 1889, the Group has always been committed to innovation and quality. This dedication has brought together iconic brands and the expertise of renowned breweries from around the world, including those with a rich heritage spanning over centuries. Our approach has culminated in a globally recognized portfolio of brands that includes premium beers such as Asahi Super Dry, Peroni Nastro Azzurro, Kozel, Pilsner Urquell, and Grolsch. “Make the world shine” articulates Asahi Group’s commitment to build connections among people, thereby paving the way for a sustainable future together. Through these connections, we can contribute to a brighter world, both today and in the future. With a global presence primarily in Japan, Europe, Oceania, and Southeast Asia, we provide over 10 billion liters of beverages to consumers worldwide and generate revenues of over JPY 2.7 trillion annually. Headquartered in Japan, Asahi Group Holdings is listed on the Tokyo Stock Exchange (Prime Market: 2502.T).

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